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10 Graphs from the 2012 State of Inbound Report

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  • Interesting results form your 2012 State of Inbound Report. Slide 8 demonstrates that smaller companies are the early adopters of inbound marketing and larger companies are slower change their outbound marketing ways. This is likely due to culture and a fear of change/unknown. Thanks for sharing.
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10 Graphs from the 2012 State of Inbound Report

  1. 1. 10 GRAPHSFrom the2012 BloggingState of Social mediaInbound Marketing Report
  2. 2. State of Inbound Study• Survey conducted in Jan 2012• 972 marketing professionals
  3. 3. Inbound vs. OutboundMarketing INBOUND: SEO Blogging Social Media VS. Email OUTBOUND: Telemarketing Direct Mail Trade shows 3
  4. 4. Inbound consistently yields lower cost leads
  5. 5. Blogs cited as least expensive lead source
  6. 6. Trade shows ranked as most expensive
  7. 7. Budgets are shifting to inbound channels
  8. 8. Small Businesses Level the Playing Field
  9. 9. 70% of Businesses Blog At Least Weekly
  10. 10. Blog Frequency and Customer Acquisition
  11. 11. Facebook Is More Effective for B2C; LinkedIn Is forB2B
  12. 12. 25% indicated their company blog isCRITICAL
  13. 13. Company Blogs are Increasingly Valued
  14. 14. THE END.For the full report, visit: