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Advanced SEO Tactics: On Beyond  Keyword Research (GF401) Professor:  Rand Fishkin ,  SEOmoz
Beyond Keyword Research: Advanced SEO Tactics Rand Fishkin – June 2009
Expert Opinion: Search Ranking Factors Survey Answered by 70 Top SEOs Worldwide
Data Correlations: SEOmoz Research on Several Hundred Search Result Sets Conducted Feb-May 2009
Google's Ranking Algorithm
Expert Opinion: Relative Importance of Algo Components in Google
Correlation Data: Relative Importance of Algo Components in Google
Takeaways: Links, as they pertain to both the domain and the individual page, are vastly superior in importance to the pag...
Keyword Usage
Expert Opinion
Expert Opinion
Correlations
Correlations Importance of KW Usage in Various Parts of the URL
Correlations Importance of KW Usage Positions of the Title Tag
Substantive Disagreement: H1 Tags (Low Correlation w/ Rankings) Alt Text (Higher Correlation w/ Rankings) Keyword in URL (...
Non-Link Factors
Expert Opinion
Expert Opinion
Takeaways: Substantive, Unique Content is Very Important W3C Validation Not Very Important Code to Text Ratio Not Very Imp...
Importance of Link Metrics
Expert Opinion
Correlation with Specific Metrics Across the Engines
 
Takeaways: PageRank may be important, but TBPR not a great predictor Domain Authority may be important, but metrics need w...
Consideration of Subdomains vs. Root Domains
 
Importance of Link Popularity Features on Root Domains, Subdomains & Pages
Takeaways: Subdomains likely DO NOT inherit all of the ranking benefits of the Root Domain, but neither are they completel...
Geographic Ranking Factors For Country-Specific Targeting
 
 
Takeaways: 1) Country TLD 2) Language 3) Links 4) Host IP Address 5) Manual Review 6) GG WM Tools Geographic Target Settin...
Future of Ranking Signals
 
Tactical Advice
Site Architecture Tactics
Imitating the Ideal Link Structure
The PageRank Pyramid
Using the Pyramid on Real Sites
New Rules for Link Sculpting
New Rules for Link Sculpting
New Rules for Link Sculpting
Content Tactics
<ul><li>Keyword Usage </li></ul><ul><li>Unique Content </li></ul><ul><li>Provides Value to Visitors </li></ul><ul><li>Rele...
“ Great” Content is Useless Unless...
It Makes People Link
#1 – Target the Linkerati
#2 – Leverage Emotions that Make Us Link
Link Building Tactics
What the Experts Like:
What the Experts Like:
What the Experts Like:
What the Experts Like:
Recommended Reading
<ul><li>www.seomoz.org/blog  </li></ul><ul><li>www.searchengineland.com </li></ul><ul><li>www.seobook.com/blog </li></ul><...
Email: Rand@SEOmoz.org
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<ul><li>www.seomoz.org/blog </li></ul><ul><li>www.searchengineland.com </li></ul><ul><li>www.seobook.com/blog </li></ul><ul><li>www.seroundtable.com </li></ul><ul><li>www.mattcutts.com/blog #6 IMU: Advanced SEO Tactics: On Beyond Keyword Research (GF401)

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