3. Part One:
How we got here…
Part Two:
Where we’re going…
LinkedIn Advanced Search @ Brown University.
Facebook Graph @ Amherst College.
Twitter @ Cornell University.
Q&A
What’s on Deck?
In higher ed fundraising, tradition – and inertia – are powerful forces!
Over 50% of Facebook visits via mobile in 2013 to be via mobile in 2014
Over 50% of LinkedIn visits expected to be via mobile in 2014
Over 50% of Facebook visits via mobile in 2013 to be via mobile in 2014
Over 50% of LinkedIn visits expected to be via mobile in 2014
Over 50% of Facebook visits via mobile in 2013 to be via mobile in 2014
Over 50% of LinkedIn visits expected to be via mobile in 2014
Out of those 1082, 449 have given a lifetime total of $3.2 million ($354,912 to the college in FY13 .)
$266,738 of that amount came from 10 donors (gifts of $10k+) and had 26 gifts of more than $1,821 (leadership giving society)
Who on Facebook didn’t give? Opportunity for Annual Fund - half of those who didn’t give did engage on social media. Consider ways to target this audience.
Worth spending some resources on social media? YES!
Position social media as stewardship vehicle
1082 people engaged on Facebook or LinkedIn in FY13
449 donors gave a total of $354,912 in FY13
633 socially-engaged non-donors
95 (10% of audience) did not engage with the college otherwise (no events, website login, volunteer)
How many people have “problems” with engaging alumni in the 80s and 90s? Guess what? Social media is an effective way to engage them.
really important point. great data.
Social Donor Segmentation
Identification
Relationship Mapping
Major Gift Fundraising
Volunteer Identification