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Driving ROI On Twitter

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Publicado el - Driving ROI on Twitter includes information on how to measure and improve the business benfit from your company's B2B and B2C social media marketing on Twitter.

Publicado en: Empresariales, Educación

Driving ROI On Twitter

  1. 1. Driving Positive ROI on Twitter <ul><li>Mike Volpe (@mvolpe) </li></ul><ul><li>VP Inbound Marketing </li></ul><ul><li>@HubSpot </li></ul>
  2. 2. “ Forget the numbers. Just be interesting.” Source: interview
  3. 3. <ul><li>Time to listen, tweet, respond </li></ul><ul><li>Time to publish interesting content </li></ul>The “I” of Twitter ROI
  4. 4. Being Interesting Drives ROI
  5. 5. Value Beyond 140 Characters
  6. 6. <ul><li>Traffic to your website </li></ul><ul><li>Buzz & spreading your content </li></ul><ul><li>Inbound links (for SEO) </li></ul><ul><li>Increased brand recognition </li></ul><ul><li>Leads and sales </li></ul>The “R” of Twitter ROI
  7. 7. Website Traffic Source: HubSpot software running on
  8. 8. Buzz & Content Spreading 1,083 540 426 10,839 42 Source:
  9. 9. Inbound Links (SEO) Links to Source: HubSpot software running on
  10. 10. Brand Recognition Source:
  11. 11. Twitter Grader – Measures Authority
  12. 12. Leads and Sales <ul><li>Top 10 source of traffic to </li></ul><ul><li>>5% conversion rate from visitor to lead </li></ul><ul><li>“ Normal” conversion rate from lead to sale </li></ul><ul><li>Thousands of dollars / month in lead value </li></ul>Source: HubSpot software running on
  13. 13. <ul><li>Mike Volpe (@mvolpe) </li></ul><ul><li>VP Inbound Marketing </li></ul><ul><li>@HubSpot </li></ul><ul><li>These slides – </li></ul><ul><li>Twitter Grader – </li></ul><ul><li>State of the Twittersphere 6/09 Report – </li></ul><ul><li>Using Twitter for Marketing & PR Webinar – </li></ul>Thank You Additional Twitter Resources