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To “do” inbound marketing…

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To “do” inbound marketing…you need to “do” content.

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There’s the dream content world, where you…

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publish amazing blog content every day

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create new lead generation offers every week

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and design engagingimages for social media.

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Then there’s reality, where you …

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publishblog posts whensomeone has time

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maybe get to one offer a quarter

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and wonder ifsomeone even checked your social mediaaccounts that week.

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Here’s a littleHubSpotsecret ...

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The more you create content, the easier it will be.

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Whaaaaaa? That’s it?

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Yup. Just do it.

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It may be the most painful thing you have everdone in your career.

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Or it maynot be bad at all.

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Either way ...

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Get over your‘problems.’

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Here are 15 tips for makingcontent creation faster, easier, and more effective.

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Collect the 10 best ideas,examples, or news.

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Answer frequentlyasked questions.

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Teach people how to do something.

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Curateremarkable content.

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Don’t worry about length.Good content is good content.

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Share data you’vediscovered.

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Excerptcontent – likea chapter from an ebook.

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Jack the latest news by putting your ownindustry spin on it.

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Create evergreencontent – content that is timeless.

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Use an editorial calendar to spot holes in your content variety.

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Turnpresentations intoSlideShares.

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Clean up old content, and publish a better version.

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Use video to create how-to, product, or simply fun videos.

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Invite guest bloggers towrite for you. p

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Brainstormcontent ideas inone sitting, andkeep a backlogyou can refer to.

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That’s all, folks.

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Learn morein our latest ebook!http://bitly.com/HowHSDoesContent

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By Corey Eridon& Anum Hussain.@corey_bos @anummedia