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How to Build A Social Media Following Like Guy Kawasaki

HubSpot
HubSpot

Guy Kawasaki, one of the most influential people in marketing today and curator of one of the biggest followings of any marketer/entrepreneur in the world, will show you how he manages his social media accounts. In this on-demand presentation, Guy Kawasaki and social media architect, Peg Fitzpatrick will demonstrate what they do on social media every day. Guy has amassed over 10 million followers on social media and Peg has close to 1 million. Together, they will show you tips and tricks they used to gain such a large following.

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@GuyKawasaki and @PegFitzpatrick 2
@GuyKawasaki and @PegFitzpatrick 3
@GuyKawasaki and @PegFitzpatrick
valuableBE
@GuyKawasaki and @PegFitzpatrick
• Inform, assist, or
entertain
• Pass the re-share
test
• Embrace the NPR
model
Be valuable
@GuyKawasaki and @PegFitzpatrick
cleverBE
Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on
services (Alltop)
• Share what’s
already popular
• Use Lists, Circles,
and Communities
Publicidad

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How to Build A Social Media Following Like Guy Kawasaki

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