@GuyKawasaki and @PegFitzpatrick 2

@GuyKawasaki and @PegFitzpatrick 3

@GuyKawasaki and @PegFitzpatrick
valuableBE

@GuyKawasaki and @PegFitzpatrick • Inform,
assist, or entertain • Pass the re-share test • Embrace the NPR model Be valuable

@GuyKawasaki and @PegFitzpatrick
cleverBE

Be clever @GuyKawasaki and @PegFitzpatrick
• Piggyback on services (Alltop) • Share what’s already popular • Use Lists, Circles, and Communities

@GuyKawasaki and @PegFitzpatrick
graciousBE

Be gracious • Share other
people’s content • Give thanks • Stay positive or stay silent @GuyKawasaki and @PegFitzpatrick

@GuyKawasaki and @PegFitzpatrick
organizedBE

Be organized • Use the
right tools (Buffer, Sprout, Hootsuite) • Create a calendar • Be consistent @GuyKawasaki and @PegFitzpatrick

@GuyKawasaki and @PegFitzpatrick
dramaticBE

Be dramatic • Add visuals
to each post • Add text on top of visuals • Add user- generated content @GuyKawasaki and @PegFitzpatrick

@GuyKawasaki and @PegFitzpatrick
optimalBE

Be optimal • Perfect your
profile • Add share buttons • Use optimal visual sizes @GuyKawasaki and @PegFitzpatrick

Optimize your graphics Twitter 1024
X 512 pixels Instagram 640 x 640 pixels Facebook 940 x 788 pixels Pinterest 735 x 1102 pixels @GuyKawasaki and @PegFitzpatrick 16

@GuyKawasaki and @PegFitzpatrick
boldBE

Be bold • Take a
stand • Express your personality • Be topical and timely @GuyKawasaki and @PegFitzpatrick

@GuyKawasaki and @PegFitzpatrick
toughBE

Be tough • Embrace complaints
• Ignore trolls • Go three rounds @GuyKawasaki and @PegFitzpatrick

@GuyKawasaki and @PegFitzpatrick
activeBE

Be active • Keep calm
and post often • Repeat your tweets • Get on Pinterest @GuyKawasaki and @PegFitzpatrick

@GuyKawasaki and @PegFitzpatrick
curiousBE

Be curious • Experiment constantly
• Watch what others do • Use Incognito mode with Chrome @GuyKawasaki and @PegFitzpatrick

@GuyKawasaki and @PegFitzpatrick 25 Bonus
round of power tips!

@GuyKawasaki and @PegFitzpatrick 26

@GuyKawasaki and @PegFitzpatrick 27 Thank
you!