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How to Use Online Video for Marketing Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Karen Rubin Product Owner @HubSpot Twitter: @karenrubin
Outbound Marketing
Outbound Marketing is Broken 800-555-1234 Annoying Salesperson
Marketing Has Changed 1950 - 2000 2000 - 2050
Inbound Marketing Blog SEO Social Media
Inbound Marketing Convert Get Found ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Process Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Video Marketing ,[object Object],[object Object],[object Object],[object Object]
Online Video Marketing ,[object Object],[object Object],[object Object],[object Object]
What to Publish? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where to Publish?
Video Content Trade-Off ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video Content Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Short is Sweet http://www.youtube.com/watch?v=Q3yCB7AvvAk
Focus on First 10 Seconds http://www.youtube.com/watch?v=4-lGe5MnBlY
Attention Declines Rapidly ,[object Object],[object Object],[object Object],[object Object]
Live Video Requires No Editing http://www.youtube.com/watch?v=t74O5rACAP4
Camera Shy?  Try Screen Recording http://www.youtube.com/watch?v=0glUGk81Kyg
Be Yourself http://www.youtube.com/watch?v=R6duq7Z3zO4
Iterate http://www.youtube.com/watch?v=CnNsy5W7FuY
Camera ,[object Object],[object Object],[object Object],[object Object]
Other Gear ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Editing ,[object Object],[object Object],[object Object],[object Object]
Things to Avoid for Video ,[object Object],[object Object],[object Object],[object Object],http://www.youtube.com/watch?v=4R49OWIMvbY
Technical Video Formats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technical Video Formats - Shortcut ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Publishing Everywhere Easily If you are interested in testing Visible Measures upcoming product, email  [email_address]  with subject “HubSpot”
Online Video Marketing ,[object Object],[object Object],[object Object],[object Object]
Video Optimization Trade-Off ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video Title Optimization Trade-Off ,[object Object],[object Object],“ Optimize LinkedIn Profile for SEO” “ Dude, Cold Calling is for Losers”
Video SEO for Blogging ,[object Object],[object Object]
SEO for YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube SEO  – Title & Description ,[object Object],[object Object],[object Object]
YouTube SEO  – Tags ,[object Object],[object Object]
YouTube SEO  – Popularity / Views ,[object Object],[object Object],[object Object]
YouTube SEO  – Links / Embeds ,[object Object],[object Object]
YouTube SEO  – Ratings & Comments ,[object Object],[object Object]
SEO for iTunes ,[object Object],[object Object],[object Object],[object Object]
iTunes SEO – Title, Artist, Description ,[object Object],[object Object],[object Object]
iTunes SEO – Reviews & Popularity ,[object Object],[object Object]
iTunes SEO - Appealing Image
Online Video Marketing ,[object Object],[object Object],[object Object],[object Object]
Promote Everywhere
Twitter ,[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object]
StumbleUpon ,[object Object],[object Object],[object Object]
Blog  ,[object Object],[object Object],[object Object],[object Object]
Leverage Your Whole Company
Paid Promotion ,[object Object],[object Object],[object Object]
What is Viral? ,[object Object],[object Object],[object Object],[object Object],For B2B, HubSpot considers it a success if you get just 10,000 views on YouTube.
Online Video Marketing ,[object Object],[object Object],[object Object],[object Object]
YouTube Insights ,[object Object]
YouTube Insights ,[object Object]
YouTube Insights ,[object Object]
Blip.tv Stats
Visible Measures / Tube Mogul
Try a Call to Action at the End http://www.youtube.com/watch?v=4-lGe5MnBlY
HubSpot: Traffic, Leads, Customers Visitors from YouTube Visitors Leads Customers SEO 5,289 754 12 YouTube 834 72 3 Social Media 511 28 1
Thank You! ,[object Object],[object Object],[object Object],Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Karen Rubin Product Owner @HubSpot Twitter: @karenrubin

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