HUG Leader Training Webinar
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http://hugs.hubspot.com This is the training webinar to help new HubSpot User Group Leaders get up-to-speed on leading their own groups.
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HUG Leader Training Webinar
- 1. 1 Intro to Local HUG Leadership & Tips for Success
- 2. What’s So Great About HUGs? 2
- 4. Leader in Your Marketing Community
- 5. Network & Support for Innovation
- 6. Product Features & Use Cases
- 7. Ticket to HUG Summit
- 10. HUGs Lead to 20% Better Results 4
- 12. Getting Started
- 13. First Step: Sign Up! 7
- 14. HubSpot Will Research # of Customers 8
- 15. Read & Accept Leader Expectations 9
- 16. Join HUG Leader Group: Best Resource 10
- 17. HubSpot Creates Your New Group 11
- 18. Create Your Unique Group Logo 12 Image Vault & Logo Help: http://hugs.hubspot.com/tools/images-and-logos
- 19. Add Your Logo to Your LinkedIn Group 13
- 20. Add Auto-Welcome Message 14 LinkedIn Group Help: http://hugs.hubspot.com/manage-your-linkedin-group
- 21. Post Your First Discussion 15
- 22. First Meetup
- 23. Organize Date & Time of First Meetup 17 We suggest giving yourself 3-4 weeks of ramp-up time!
- 24. Find a Meetup Venue 18 Coffee shops, pubs, libraries, schools, company office space. Focus on free options!
- 25. Create Your Eventbrite RSVP Page 19
- 26. Promote Your Meetup on LinkedIn 20
- 27. Add Meetup to HUGs Website 21 List Your Meetup on the Website: http://hugs.hubspot.com/upcoming-meetups/
- 28. Promotion of First Meetup – Email Send 22 One email send by HubSpot per year.
- 29. Customers & Marketer Attendees 23 Customers, prospects, and marketing enthusiasts are all great!
- 31. 1.5-3 Hours Long
- 32. Leave time for networking/discussion
- 33. At your first meetup, poll attendees for their preferences!24
- 34. Meetup Activities & Topics 25
- 37. Website Audits
- 38. Case Studies - Show & Tell
- 39. Product Features & Use Cases26
- 40. Provide Post-Event Attendee XLS Report 27
- 41. Nurturing Community & Ongoing Promotion
- 42. Contribute to LinkedIn Weekly 29
- 43. Why Not Create a Twitter List? 30
- 44. HubSpot Help: Better Visibility 31
- 45. Ongoing CTAs in Customer Newsletter 32
- 46. Write a Blog Post on Content Camp 33
- 47. Send a LinkedIn Group Announcement 34
- 48. Q&A Become a Leader: http://hugs.hubspot.com
Notas del editor
- Value to HUG LeadersValue they're bringing to HUG MembersData - 20% "better results" (CHI)GET PUMPED!
- Value to HUG LeadersValue they're bringing to HUG MembersData - 20% "better results" (CHI)GET PUMPED!
- Fill out form - 1 month Check customer #s in Local AreaAgree with ExpectationsJoin HUG Leader LI Group
- Generate a lead or two for your company. WHY NOT 10!
- Fill out form - 1 month Check customer #s in Local AreaAgree with ExpectationsJoin HUG Leader LI Group
- Fill out form - 1 month Check customer #s in Local AreaAgree with ExpectationsJoin HUG Leader LI Group
- Fill out form - 1 month Check customer #s in Local AreaAgree with ExpectationsJoin HUG Leader LI Group
- We Create a LI Group for you (Public)Logo Welcome-Email SetupSet up First DiscussionIdeas: Make it interactive! - Mark Ready for prime-time
- We Create a LI Group for you (Public)Logo Welcome-Email SetupSet up First DiscussionIdeas: Make it interactive! - Mark Ready for prime-time
- We Create a LI Group for you (Public)Logo Welcome-Email SetupSet up First DiscussionIdeas: Make it interactive! - Mark Ready for prime-time
- We Create a LI Group for you (Public)Logo Welcome-Email SetupSet up First DiscussionIdeas: Make it interactive! - Mark Ready for prime-time
- We Create a LI Group for you (Public)Logo Welcome-Email SetupSet up First DiscussionIdeas: Make it interactive! - Mark Ready for prime-time
- Generate a lead or two for your company. WHY NOT 10!
- Give yourself at least 3-4 weeks "ramp up" time.Pick date, time, Be detailedSell your event!
- Venue IdeasCoffee shopsOffice space
- Setup Eventbrite Show attendee listBe detailedSell your event!
- Post to LinkedIn GroupPost to Meetup Page on HUGsHubSpot can do one email send per year (scalability)Get people excited about the content to be presented - promise actual takeaways
- Post to LinkedIn GroupPost to Meetup Page on HUGsHubSpot can do one email send per year (scalability)Get people excited about the content to be presented - promise actual takeaways
- Invite your network & customers Non customers OK -- to learn more about HubSpot & marketing education
- Collect all attendeesSend HubSpot attendee list with FN, LN, Email, Company
- Generate a lead or two for your company. WHY NOT 10!
- LinkedIn Best PracticesWeekly discussions - product news? best practices? ask questions?HAVE to be active.Send announcements to group about upcoming meetupsCreate a Twitter List
- LinkedIn Best PracticesWeekly discussions - product news? best practices? ask questions?HAVE to be active.Send announcements to group about upcoming meetupsCreate a Twitter List
- HubSpot wants to help! Customer newsletter (monthly)Better integrated with SuccessMentioned in Content CampPromoted by IMCsDo you have ideas? - Mention in QAThings you can do!Informational content on customers.hubspot.com or camp.hubspot.comRecap what was discussed (or what will be discussed) at your last meetup and key marketing takeaways (Lessons are key!) Blog about it yourself Send LinkedIn Announcement - Engaged members will be excited!
- HubSpot wants to help! Customer newsletter (monthly)Better integrated with SuccessMentioned in Content CampPromoted by IMCsDo you have ideas? - Mention in QAThings you can do!Informational content on customers.hubspot.com or camp.hubspot.comRecap what was discussed (or what will be discussed) at your last meetup and key marketing takeaways (Lessons are key!) Blog about it yourself Send LinkedIn Announcement - Engaged members will be excited!
- Things you can do!Informational content on customers.hubspot.com or camp.hubspot.comRecap what was discussed (or what will be discussed) at your last meetup and key marketing takeaways (Lessons are key!) Blog about it yourself Send LinkedIn Announcement - Engaged members will be excited!
- Things you can do!Informational content on customers.hubspot.com or camp.hubspot.comRecap what was discussed (or what will be discussed) at your last meetup and key marketing takeaways (Lessons are key!) Blog about it yourself Send LinkedIn Announcement - Engaged members will be excited!
- Generate a lead or two for your company. WHY NOT 10!