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HUG Leader Training Webinar

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http://hugs.hubspot.com

This is the training webinar to help new HubSpot User Group Leaders get up-to-speed on leading their own groups.

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HUG Leader Training Webinar

  1. 1. 1<br />Intro to Local HUG Leadership & Tips for Success<br />
  2. 2. What’s So Great About HUGs?<br />2<br />
  3. 3. Opportunities for You and Members<br /><ul><li>Frontline of Marketing Expertise
  4. 4. Leader in Your Marketing Community
  5. 5. Network & Support for Innovation
  6. 6. Product Features & Use Cases
  7. 7. Ticket to HUG Summit
  8. 8. Best HUG Competition
  9. 9. Free Marketplace Item</li></ul>3<br />
  10. 10. HUGs Lead to 20% Better Results<br />4<br />
  11. 11. Expectations & Guidelines<br />5<br />
  12. 12. Getting Started<br />
  13. 13. First Step: Sign Up!<br />7<br />
  14. 14. HubSpot Will Research # of Customers<br />8<br />
  15. 15. Read & Accept Leader Expectations<br />9<br />
  16. 16. Join HUG Leader Group: Best Resource <br />10<br />
  17. 17. HubSpot Creates Your New Group<br />11<br />
  18. 18. Create Your Unique Group Logo<br />12<br />Image Vault & Logo Help: http://hugs.hubspot.com/tools/images-and-logos<br />
  19. 19. Add Your Logo to Your LinkedIn Group<br />13<br />
  20. 20. Add Auto-Welcome Message<br />14<br />LinkedIn Group Help: http://hugs.hubspot.com/manage-your-linkedin-group<br />
  21. 21. Post Your First Discussion<br />15<br />
  22. 22. First Meetup<br />
  23. 23. Organize Date & Time of First Meetup<br />17<br />We suggest giving yourself 3-4 weeks of ramp-up time!<br />
  24. 24. Find a Meetup Venue<br />18<br />Coffee shops, pubs, libraries, schools, company office space. Focus on free options!<br />
  25. 25. Create Your Eventbrite RSVP Page<br />19<br />
  26. 26. Promote Your Meetup on LinkedIn<br />20<br />
  27. 27. Add Meetup to HUGs Website<br />21<br />List Your Meetup on the Website: http://hugs.hubspot.com/upcoming-meetups/<br />
  28. 28. Promotion of First Meetup – Email Send <br />22<br />One email send by HubSpot per year.<br />
  29. 29. Customers & Marketer Attendees<br />23<br />Customers, prospects, and marketing enthusiasts are all great! <br />
  30. 30. Structure of Meetup (Suggestion)<br /><ul><li>After Work (5:30 or 6:00pm)
  31. 31. 1.5-3 Hours Long
  32. 32. Leave time for networking/discussion
  33. 33. At your first meetup, poll attendees for their preferences!</li></ul>24<br />
  34. 34. Meetup Activities & Topics<br />25<br />
  35. 35. What Should You Discuss?<br /><ul><li>Design experiments and commit
  36. 36. Brainstorm content offerings
  37. 37. Website Audits
  38. 38. Case Studies - Show & Tell
  39. 39. Product Features & Use Cases</li></ul>26<br />
  40. 40. Provide Post-Event Attendee XLS Report<br />27<br />
  41. 41. Nurturing Community <br />& Ongoing Promotion<br />
  42. 42. Contribute to LinkedIn Weekly<br />29<br />
  43. 43. Why Not Create a Twitter List?<br />30<br />
  44. 44. HubSpot Help: Better Visibility<br />31<br />
  45. 45. Ongoing CTAs in Customer Newsletter<br />32<br />
  46. 46. Write a Blog Post on Content Camp<br />33<br />
  47. 47. Send a LinkedIn Group Announcement<br />34<br />
  48. 48. Q&A<br />Become a Leader:<br />http://hugs.hubspot.com<br />

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