The Future of Marketing is Inbound Marketing
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What is the future of marketing? How will inbound marketing change how you reach new customers? Learn about inbound marketing and social media marketing and blogging to expand your brand and sales. (Brandsource Convention Presentation by Mike Volpe.)
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The Future of Marketing is Inbound Marketing
- 1. The Future of Marketingis Inbound Marketing Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe
- 2. Marketing is Changing 1950 - 2000 2000 - 2050
- 4. Outbound Marketing is Harder 800-555-1234 Annoying Salesperson
- 9. Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee
- 11. 25x more visitors from Google
- 12. 8x more links to websiteWebsite Visitors
- 14. BlendTec - Will It Blend? Videos + Social Media 55,000 inbound links 83,000 YouTube subscribers 500+ Facebook groups 5 Digg front page stories 3x Sales Increase
- 15. Questions to ask yourself...
- 16. How am I expanding my online footprint?
- 17. Am I publishing share-worthy content?
- 18. How can I start and join relevant conversations?
- 19. Am I present everywhere that people discuss my industry?
- 20. Stop thinking like a marketer or advertiser.
- 21. Start thinking like a publisher and socializer.
- 22. Some Ideas… Flickr: Gaetoan Lee
- 23. Publish Everything Blog Podcast Videos Photos Presentations eBooks News Releases
- 25. Target Content to Your Personas Kadient photo by: David Meerman Scott
- 26. 1,000’s of Tweets about report - Twitter drove 30% of traffic Link-Worthy & Share-Worthy
- 28. Free trials
- 30. New market data
- 33. Twitter for Customer Service http://www.businessweek.com/managing/content/jan2009/ca20090113_373506.htm
- 34. Social Media is Personal Are you going to let Comcast provide more personal service than you do?
- 35. What about Best Buy?
- 36. 1-1 Personal Service & Advice
- 37. Home Depot on Facebook
- 38. Personal Profile vs. Business Page Set up a Personal Profile first and then create a Business Page that you will administer Personal Profiles have friends (mutual acceptance) and Business Pages have fans (one-way opt-in)
- 39. Create an Engaging Presence Events Videos Discussions Photos Blog Articles
- 40. Go Viral – Leverage News Feed News Feed shows updates on your and your friends’ activity First thing you see when you log in Your updates show on your profile “Wall” Allow users to engage with you – each activity is shared with their network
- 41. Draw on Your Network
- 46. Measure Friends, Fans, Activity
- 47. Additional Resources Facebook Marketing eBook http://www.hubspot.com/facebook-for-business-marketing-hub/ Twitter Marketing eBook http://www.hubspot.com/twitter-marketing-hub/ Social Media Marketing Kit http://www.hubspot.com/twitter-marketing-hub/ Blog: http://Blog.HubSpot.com
- 48. Thank You! Today’s slides & more resources: www.MikeVolpe.com/BrandSource Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe
Notas del editor
- Business accounts are meant to JUST manage your Business Page and ads – you don’t show up in searches, you can’t interact with or view other people’s profiles, and you’re limited to only managing your Business Page and AdsAdd personality and humanize your brand.We’ll talk more about Business Pages later… but you can add as many admins as you want, and admins don’t show up on the Page except among other Fans.
- To quote David Meerman Scott, no one cares about your products (except you).Don’t use your Facebook Page to talk about you and your products – create interesting, useful content that your audience wants to consume.
- -email your opt-in mailing list-include link in your email signature-blog about yourfacebook page-post a link or badge on your website or blog
- Facebook SearchNot a lot you can do – mostly based on # fans, the more fans you have, the higher you will rank in searchesYour Page name also plays a part, so some companies choose to include a couple of keywords in their Page name. However, don’t go overboard and realize you’re committing to the full name forever (you can’t really change this later on).Public Search-Facebook is now doing a lot to help get its pages indexed by search engines like Google.PersonalSettings -> Privacy Settings -> SearchBusinessPage -> Edit Page -> Settings