A short crash course in the fundamentals and benefits of inbound marketing.

1. What is Inbound Marketing?
5-Minute Overview

2. Whether you’re ready or not,
marketing has already been
disrupted.

3. People’s behaviors have changed.
They’re tuning out traditional
marketing tactics.

4. The old marketing
playbook is
BROKEN.
86%
skip TV ads
91%
unsubscribe
from email
44%
of direct mail is
never opened
200M
on the
Do Not Call list

5. In order to attract customers,
marketers have to provide them with
something they will love.

6. THIS IS
WHERE
inbound
COMES IN.

7. Definition
Inbound Marketing
is a holistic, data-driven approach
to marketing that attracts
individuals to your brand and
converts them into lasting
customers.

8. What Makes Inbound Different?
TRADITIONAL
INBOUND
vs.
Cold Calling
Cold Emails (SPAM)
Interruptive Ads
Marketer - Centric
SEO
Blogging
Attraction
Customer - Centric

9. When you use inbound marketing,
customers come to you.

10. Methodology
Using inbound marketing can turn strangers into
customers and promoters of your business.

11. Inbound Marketing is About Content…
Blogs
Interactive
Tools
Photos &
Infographics
Videos &
Podcasts
Presentations
& eBooks

12. … and Context
By publishing the right content in the right place at the right time,
your marketing becomes relevant and helpful to your customers,
not interruptive.
Now that’s marketing people can love.

13. It’s Multi-Channel Marketing
Inbound Marketing is multi-channel by nature because it approaches
people where they are, in the channel where they want to interact with
you.
Blog
Keyword Search
Calls-to-action
Social Media
Email
Website &
Landing pages
Marketing Automation

14. The Inbound Funnel
Get Traffic
Get Leads
Create blog content, search engine
optimize (SEO) your content, and
promote it on social media sites.
Place calls-to-action throughout your website
to drive visitors to landing pages with forms.
Visitors fill out the forms to get whatever you’re
offering and become leads.
Get
Customers
Send your leads automated emails to drive them
along your buying cycle. Provide your sales team with
lead intelligence so they can make more effective
sales calls.
Analyze
Analyze the success of your marketing campaigns, and
determine which areas need further optimizations for
future success.

15. inbound
IS EFFECTIVE.

16. Inbound Creates More Leads
54%
more leads are generated by
inbound than outbound.
Source: State of Inbound Marketing, HubSpot, 2013

17. Inbound leads cost 61% less than outbound
OUTBOUND:
AVG COST/LEAD: $346
INBOUND:
AVG COST/LEAD: $135
Source: State of Inbound Marketing, HubSpot, 2012

18. Inbound marketing channels cost less than
any outbound marketing channel
Source: State of Inbound Marketing, HubSpot, 2012

19. How To Make Inbound Successfully Work…
There are so many channels, and a different tool for
each channel. Trying to manage a campaign across
all these different platforms can take up a lot of time
and resources –
And that lowers effectiveness.
That’s where we come in.

20. We Make Inbound Marketing
simple.

21. Who We Are
is the world’s #1 marketing platform
designed to replace the world’s interruptive and annoying
marketing with marketing people love.
Nearly 10,000 customers in 56 countries use HubSpot’s
software and award winning services and support to attract,
connect, engage, and delight visitors, leads, and customers.

22. All-In-One Software:
Inbound Marketing + Marketing Automation
HubSpot
helps
businesses
increase the
quality and
quantity of
traffic to
their website
while
personalizin
g lead
generation
offers…
…AND
HubSpot
helps
businesses
convert
more leads
into paying
customers.

23. Integrated Platform: All the Tools in One Place
Learn More
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24. "The all-in-one aspect gives me the
necessary tools and analytics to manage
inbound efforts from one dashboard. Quick
and easy integration into Salesforce.com
provides the sales team useful info on
leads. The training (both on-boarding and
free ongoing training) are invaluable."
Mark Pendleton, Channel Marketing, NEC

25. THIS
IS WHAT
HAPPENS
WHEN YOU USE
HubSpot.

26. More Traffic
92% of companies using HubSpot’s
inbound marketing platform
increased their traffic.
Source: MIT Sloan ROI Report

27. Significantly More Traffic
40% of these companies
increased traffic
by at least 75%
(That’s quite a lot!)
Source: MIT Sloan ROI Report

28. More Leads
93% of companies using HubSpot’s
inbound marketing platform
increased their leads.
Source: MIT Sloan ROI Report

29. More Leads
93% of companies using HubSpot’s
inbound marketing platform
increased their leads.
65%
of customers reported an increase
in 4 months or less.
Source: MIT Sloan ROI Report

30. Exponential Lead Growth
Source: State of Inbound Marketing, HubSpot, 2013

31. More Sales
50%
of companies using HubSpot
increased their sales
conversion rate.
Source: MIT Sloan ROI Report

32. inbound
is the future of
marketing.

33. Are you ready to see how we can
transform
your inbound marketing?
See What Others
Are Saying
About HubSpot
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