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What is Inbound Recruiting?

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Finding and hiring amazing people is hard. Build your employer brand and create a personalized candidate experience with inbound recruiting.

Publicado en: Reclutamiento y RR. HH.

What is Inbound Recruiting?

  1. 1. Inbound Recruiting 101: Employer Branding Tips to Hire Top Talent
  2. 2. Hannah Fleishman Recruitment Marketing HubSpot @hbfleishman
  3. 3. Recruiting was company-centric: •  Classified job ads •  Brochures •  Billboards THEN…
  4. 4. Recruiting is candidate-centric: •  Glassdoor •  Linkedin •  Social media NOW…
  5. 5. Today, 73% of candidates start their job search on Google.
  6. 6. Today, 73% of candidates start their job search on Google. Why is this so important for recruiters?
  7. 7. 75% of professionals are passive candidates. Employer brand reaches talent that isn’t proactively looking.
  8. 8. Recruiters who represent a strong employer brand are 2X as likely to receive responses from candidates they contact. 75% of professionals are passive candidates. Employer brand reaches talent that isn’t proactively looking. Recruiters who represent a strong employer brand are 2X as likely to receive responses from candidates they contact.
  9. 9. Attracting inbound applicants is critical. High- growth companies won’t scale on referrals and sourcing alone. 75% of professionals are passive candidates. Employer brand reaches talent that isn’t proactively looking. Recruiters who represent a strong employer brand are 2X as likely to receive responses from candidates they contact.
  10. 10. You have to invest in telling your employer brand story to hire top talent today. Period. What’s the bottom line?
  11. 11. That’s where inbound recruiting comes in.
  12. 12. That’s where inbound recruiting comes in. Wait, what’s inbound?
  13. 13. Inbound marketing matches the way people shop and buy today.
  14. 14. Inbound recruiting matches the way people find jobs today.
  15. 15. Inbound Marketing
  16. 16. PromotersCandidatesContacts Inbound Marketing Inbound Recruiting Search Glassdoor Social Media Job Ads Jobs Site Content Forms Calls-to-Action Email Workflows Applicant Resources Surveys Can. Experience
  17. 17. Inbound is about building relationships through valuable content and helpful interactions.
  18. 18. Inbound is about building relationships through valuable content and helpful interactions. recruiting
  19. 19. Inbound + Recruiting
  20. 20. Inbound + Recruiting
  21. 21. Inbound + Recruiting
  22. 22. Inbound + Recruiting
  23. 23. At HubSpot, 70% of candidates are inbound candidates.
  24. 24. READY? 4 ways you (yes, you) can build your employer brand with inbound recruiting. Today.
  25. 25. UNDERSTAND YOUR CANDIDATE PERSONA 1
  26. 26. Who is your company’s ideal candidate?
  27. 27. Who is your company’s ideal candidate? Who thrives in your company culture? Who raises the bar? What traits do they have? What makes them so great to work with?
  28. 28. •  What were her motivations for joining your company? •  Which parts of her candidate experience were amazing? Which were negative? •  What was her research process like? •  What were her impressions of your employer brand? •  Was there any content she wishes she had during the recruiting process? •  Where does she consume information? PERSONA RESEARCH
  29. 29. Attract the right people by deeply understanding your candidate persona.
  30. 30. CREATE HELPFUL, ENGAGING CONTENT 2
  31. 31. Fill in existing gaps in the candidate’s experience and answer questions. Tell an authentic story about why your company’s a great place to work.
  32. 32. Types of employer brand content: •  Employee profiles •  Blog posts •  Video content •  Job descriptions •  Photo content •  Jobs site copy •  And more!
  33. 33. FACT: 76% of candidates want to know what their day-to-day would be like at your company.
  34. 34. SHOW, DON’T TELL, ON SOCIAL MEDIA 3
  35. 35. 62% of job seekers visit social media channels to evaluate employer brand.
  36. 36. Find social ambassadors
  37. 37. Do an employee takeover
  38. 38. Experiment
  39. 39. Employees are your #1 resource.
  40. 40. STAY ON TOP TALENT’S RADAR 4
  41. 41. How can we build relationships with people who aren’t ready to apply?
  42. 42. NURTURE top talent with valuable, relevant interactions.
  43. 43. Ask for an email address using opt-in forms 1 2 2 Send contacts relevant content
  44. 44. Keep an open dialogue3
  45. 45. Make finding a job more human.
  46. 46. 1. Know and understand your candidate persona. 2. Create engaging content your persona actually wants. 3. Use social media and your employees to tell a story. 4. Nurture contacts before asking for a resume.   Start your inbound recruiting today:
  47. 47. 1. Know and understand your candidate persona. 2. Create engaging content your persona actually wants. 3. Use social media and your employees to tell a story. 4. Nurture contacts before asking for a resume.   Start your inbound recruiting today:
  48. 48. 1. Know and understand your candidate persona. 2. Create engaging content your persona actually wants. 3. Use social media and your employees to tell a story. 4. Nurture contacts before asking for a resume.   Start your inbound recruiting today:
  49. 49. 1. Know and understand your candidate persona. 2. Create engaging content your persona actually wants. 3. Use social media and your employees to tell a story. 4. Nurture contacts before asking for a resume.   Start your inbound recruiting today:
  50. 50. The line between marketing and recruiting is changing.
  51. 51. Thank you!

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