What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

HubSpot
HubSpotMarketing en HubSpot
WHAT WOULD
STEVE DO
               ?
10 lessons from the world’s
most captivating presenters
Steve Jobs delivered
some of the most
awe-inspiring,
memorable
keynote presentations
in history.
Scott Harrison’s remarkable
presentations have helped
raise $75,000,000
for charity: water in six years.
The typical Gary Vaynerchuk presentation
features over 100 four-letter words,
ZERO slides & at least one
standing ovation.
Sadly, your presentations are not awe-inspiring;
they’re yawn-inspiring.
Yawn-inspiring presentations
don’t sell products.
Awe-inspiring presentations
can move mountains.
Let the world’s
most captivating
presenters
teach you
how to
move mountains.
Let the world’s
most captivating
presenters
teach you
how to
move mountains.
    Or sell products.
Let the world’s
most captivating
presenters
teach you
how to
move mountains.
    Or sell products. Or both.
TIP #1

Craft a story that captures
both heart & mind.
Humans have been telling stories for thousands of years.
We don’t live our lives in
bullet points.
•    I was born in the Ukraine in 1972.
•    My family left the Soviet Union in 1975.
•    In 1980, my brother Andrew was born (in the U.S.).
•    I won my first school Spelling Bee in 1981.
•    I graduated from high school in 1990.
•    I graduated from college in 1994.
•    Recently, I turned 41
We live our lives in images & stories.
A story has a beginning, a middle & an end.
A story has a beginning, a middle & an end.

         Little Red Riding Hood gets lost
         on her way to Grandma’s house.
A story has a beginning, a middle & an end.

                 Little Red Riding Hood is fooled into thinking
                 that the Big Bad Wolf is her grandmother!
Little Red Riding Hood escapes the cunning
                        wolf’s clutches. She never wanders alone in
                              the woods by Grandma’s house again.



A story has a beginning, a middle & an end.
A presentation
is a visual story.
Movies are also
visual stories.
Filmmakers don’t make
movies without a script.
me. paper,
  rust with
T rt
Sta PowerPoint.
 not
Emotions make stories stick.
They’re like neon signs telling your brain,
“REMEMBER THIS!”
When emotions are triggered,
dopamine floods the brain.
Logic doesn’t flood the brain with dopamine,
which is why logic alone doesn’t
move mountains. 

            rms nearly
Smoking ha in the body
           n
every orgaading cause
& is the le ble death in
 of preventa
 the U.S.
TIP #2

Create slides that lead
your audience to say “YES.”
Getting to “YES” means answering
Why, How & What.
Getting to “YES” means answering
Why, How, & What.


why should I care?
Getting to “YES” means answering
Why, How, & What.


why should I care?
   how will this
                      improve my life?
Getting to “YES” means answering
Why, How, & What.


why should I care?
   how will this       what must I do?
                      improve my life?
TIP #3
start by telling us
WHY WE SHOULD CARE.
Start by telling us why we should care.
TIP #4

show us how your product
WILL MAKE OUR LIVES
BETTER.
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
TIP #5




                   
USE SIMPLE LANGUAGE,
FREE OF JARGONS.
simple. 

“1000 songs in your pocket.”
               
simple. 
                                jargon. 

“1000 songs in your pocket.”
   “Today we’re introducing a new, portable music player
               
                that weighs a mere 6.5 ounces, is about the size of a
                                sardine can, and boasts voluminous capacity, long
                                battery life, and lightning-fast transfer speeds.”
                                 
TIP #6

USE METAPHORS
TO GIVE MEANING.
“	
  
    What a computer is to me is
    the most remarkable tool
    that we have ever come up with.
    It’s the equivalent of
    a bicycle for our minds.
   STEVE JOBS	
  

                               ”	
  
TIP #7

DITCH THE BULLET POINTS.
PERMANENTLY.
STEVE JOBS NEVER
USED BULLET
POINTS.
NEVER.
Bullets are for guns
& to-do lists
—not presentations.
TIP #8

DON’T JUST TELL US.
SHOW US.
Humans process images
60,000x faster
than words.
Humans process images
60,000x faster
than words.

circle
Humans process images
60,000x faster
than words.

circle
We also recall information
presented as images
6x more easily than text.
We also recall information
presented as images
6x more easily than text.

The set of points in a plane
that are equidistant from a
given point.
We also recall information
presented as images
6x more easily than text.

The set of points in a plane
that are equidistant from a
given point.
TIP #9

IT’S NOT A PRESENTATION.
IT’S A PERFORMANCE.
	
  
PRACTICE,
PRACTICE,
PRACTICE.
FOR YOUR NEXT 1-HOUR
PRESENTATION, PLAN ON:
FOR YOUR NEXT 1-HOUR
PRESENTATION, PLAN ON:



    30 HOURS
 crafting the story
FOR YOUR NEXT 1-HOUR
PRESENTATION, PLAN ON:



    30 HOURS
 crafting the story

                             30 HOURS
                          building the slides
FOR YOUR NEXT 1-HOUR
PRESENTATION, PLAN ON:



    30 HOURS
 crafting the story
                             30 HOURS
                                                 rehearsing
                             30 HOURS
                          building the slides
TIP #10

THERE IS NO SHORTCUT
                   	
  



TO EXCELLENCE.
GET MORE TIPS
FROM STEVE,SCOTT & GARY:

http://bit.ly/Z8Spem
1 de 60

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