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Mobile 4D: a journey from a failure
to a success
Harsha Liyanage, Phd, MBA
Managing Director, (Sarvodaya-Fusion, Sri Lanka),
Principal consultant, (eNovation4D, UK)
www.fusion.lk
email: harsha@enovation4d.co.uk
Cambridge
20th May 2014
eNovation4D
Mission : e-Empowerment of communities
Capacity building>>
ICT education and skills
Accessibility >>
Telecentres, mobile, Smart-
Phones
Applications>> Fusion
Education, FarmerNet
Economic
sustenance of
Community +
partners +
Fusion
Social bottom line Economic bottom line
Sarvodaya
15,000 communities
50 year old national NGO
SEEDS
3000 village micro-enterprises
US$31mn operation
ICTA (Gvt)
620 telecentres
Corporates &
Donors
Building partnerships
to leverage impact
(Note: environmental impact is not sufficiently monitored in current analysis)
(community = target market)(or programme)
(Innovation 4SD: Innovation for sustainable development)
Innovation 4SD = product + social impact + community acceptance
Telecentres Mobile Android
1997 2004 2007 2009 2011
Updated market information
Higher number
of intermediaries
for trading
Higher
bargaining
power
Concept to prototype
PrototypeIdea Concept testing
Gate
1
Gate
2
Gate
3
Live prototype: www.farmer.lk
eNovation4D
Failure
Prototype tested with 9 farmer
communities over 2 year period
Social acceptance Less than 7% repeat farmers out
of 4500 outreach in 2 years
Technology frontier Failed the software update efforts
Business model frontier Failed to define collaboration
models
In order to build a sustainable social enterprise product it needed
to build a critical mass of 80,000 users in 3 years
Android Smartphones 4D
SmartVillage project
http://fusionsmartvillage.blogspot.com/
» Shared Ownership
models (community vs
telecentre)
» Development
applications
» Education
» Micro-enterprise
promotion
» Apps vs Social
networking
Project started in 2011 Feb.
Donor partners – Tag ID and Google
eNovation4D
Shared ownership of
Android
Smart Devices
(Smart Phones & Tabs)
Telecentre
Hub
Case study: Inforgate telecentre, Kantale, Sri Lanka.
Awareness
Accessibility
Education
• ICT
• Social Media
eNovation4D
SMART Village
Using Smartphones for the development of Small Scale Businesses
Data Usage
170 65 150 103 124 46 37
708
3093
615
1021
833
680
430
0
500
1000
1500
2000
2500
3000
3500
Lowest (MB)
Highest (MB)
Mostly Used Apps
0
10
20
30
40
50
60
F3 - NAT04
F3 - NAT03
F2 - NAT05
F2 - NAT02
F1 - NAT05
F1 - NAT04
F1 - KAN03
F1 - KAN04
F1 - KAN02
F1 - KAN01
F1 - NAT02
Harsha Liyanage: Sarvodaya Fusion
eNovation4D
eNovation4D Ltd. Registered company in England & Wales UK.
Company registration no: 07600230
Serving Europe, Africa
& Asia
Clients:
• CTA
• UNCTAD
• CABI
• Tech4trade
• IDRC
• USAIDTelcos we have experience with:
• MTN & TIGO, Rwanda
• Grameen Phone, Bangladesh
• Dialog Axiata, Sri Lanka
Consultant s for ICT4D & Mobile for Development
Social Innovation
Social Impact
Sustainability
Expert
Knowledge
Countries we work:
• UK
• Netherlands
• (Geneva) Switzerland
• Rwanda
• Ghana
• Bangladesh
• Sri Lanka
• 20 Consultants
•University of London
(ICT4D Collective)
• University of
Manchester
• BIID, Bangladesh
Network of experts &
institutions
Harsha Liyanage: Sarvodaya Fusion

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Harsha Liyanage: Sarvodaya Fusion

  • 1. Mobile 4D: a journey from a failure to a success Harsha Liyanage, Phd, MBA Managing Director, (Sarvodaya-Fusion, Sri Lanka), Principal consultant, (eNovation4D, UK) www.fusion.lk email: harsha@enovation4d.co.uk Cambridge 20th May 2014 eNovation4D
  • 2. Mission : e-Empowerment of communities Capacity building>> ICT education and skills Accessibility >> Telecentres, mobile, Smart- Phones Applications>> Fusion Education, FarmerNet Economic sustenance of Community + partners + Fusion Social bottom line Economic bottom line Sarvodaya 15,000 communities 50 year old national NGO SEEDS 3000 village micro-enterprises US$31mn operation ICTA (Gvt) 620 telecentres Corporates & Donors Building partnerships to leverage impact
  • 3. (Note: environmental impact is not sufficiently monitored in current analysis) (community = target market)(or programme) (Innovation 4SD: Innovation for sustainable development) Innovation 4SD = product + social impact + community acceptance Telecentres Mobile Android 1997 2004 2007 2009 2011
  • 4. Updated market information Higher number of intermediaries for trading Higher bargaining power
  • 5. Concept to prototype PrototypeIdea Concept testing Gate 1 Gate 2 Gate 3 Live prototype: www.farmer.lk
  • 6. eNovation4D Failure Prototype tested with 9 farmer communities over 2 year period Social acceptance Less than 7% repeat farmers out of 4500 outreach in 2 years Technology frontier Failed the software update efforts Business model frontier Failed to define collaboration models In order to build a sustainable social enterprise product it needed to build a critical mass of 80,000 users in 3 years
  • 7. Android Smartphones 4D SmartVillage project http://fusionsmartvillage.blogspot.com/ » Shared Ownership models (community vs telecentre) » Development applications » Education » Micro-enterprise promotion » Apps vs Social networking Project started in 2011 Feb. Donor partners – Tag ID and Google eNovation4D
  • 8. Shared ownership of Android Smart Devices (Smart Phones & Tabs) Telecentre Hub Case study: Inforgate telecentre, Kantale, Sri Lanka. Awareness Accessibility Education • ICT • Social Media eNovation4D
  • 9. SMART Village Using Smartphones for the development of Small Scale Businesses
  • 10. Data Usage 170 65 150 103 124 46 37 708 3093 615 1021 833 680 430 0 500 1000 1500 2000 2500 3000 3500 Lowest (MB) Highest (MB)
  • 11. Mostly Used Apps 0 10 20 30 40 50 60 F3 - NAT04 F3 - NAT03 F2 - NAT05 F2 - NAT02 F1 - NAT05 F1 - NAT04 F1 - KAN03 F1 - KAN04 F1 - KAN02 F1 - KAN01 F1 - NAT02
  • 13. eNovation4D eNovation4D Ltd. Registered company in England & Wales UK. Company registration no: 07600230 Serving Europe, Africa & Asia Clients: • CTA • UNCTAD • CABI • Tech4trade • IDRC • USAIDTelcos we have experience with: • MTN & TIGO, Rwanda • Grameen Phone, Bangladesh • Dialog Axiata, Sri Lanka Consultant s for ICT4D & Mobile for Development Social Innovation Social Impact Sustainability Expert Knowledge Countries we work: • UK • Netherlands • (Geneva) Switzerland • Rwanda • Ghana • Bangladesh • Sri Lanka • 20 Consultants •University of London (ICT4D Collective) • University of Manchester • BIID, Bangladesh Network of experts & institutions