An AI assistant created with the cognitive architecture to be helpful, harmless and honest. Virtual Reality: Using VR to study human-AI interaction and embodied cognition. Funding: CONACYT, PRODEP, UAG. Team: 10 researchers and students. Publications: https://www.researchgate.net/pro file/Jonathan-Rosales-2 ARTIFICIAL EMOTIONAL SYSTEMS Year: 2012-current Target: Develop computational models of emotions and their interaction with cognition to create artificial agents that can experience and express emotions. Results: 15 international conference papers, 3 international journals. Emotion models have been integrated

1. WHY BRING BICA
CONFERENCETO
JALISCO, MÉXICO?
2022

2. OUTLINE
1. Guadalajara, Mexico
2. Venue
• Guadalajara City
3. Organization
• Committees
• Conference activities
4. Sponsors
• Intel Mexico,
• Cinvestav Campus Jalisco,
• Autonomous University of Guadalajara,
• University of Guadalajara
• Oracle México

3. GUADALAJARA,
JALISCO, MEXICO
2.Venue

4. Jalisco is a state located west of the country...

5. It is one of the largest economies in Mexico
MEXICO
JALISCO
112 Million;
26YOA
7.3 Million;
25YOA
•12 Trade agreements
•3rd trading partner of USA
• NAFTATrade agreement,
World's largest
2nd place in the top 5 major
cities for economic potential
in North America*
1,144.9 Billion USD/
9,739 USD
71.5 Billion USD
9, 311 USD
POPULATION ECONOMY GDP / PERCAPITA

6. WELCOMETO JALISCO
The best place to live:
Guadalajara is ranked 6th place in the ten top Latin
American Cities of the Future 2012 (FDI Magazine).
Ranked 1st place in the Top Metropolitan Regions Latin-
American Site Selection Magazine.
The best place to invest:
Climbed three positions on national competitiveness
(IMCO).
High skilled and experienced labor force.
Leader in R&D, Design and Engineering Centers
(Electronics, IT, Aerospace).
Strong industrial-R&D/ incentive programs.
Over 2,600 foreign companies doing business in Jalisco.

7. JALISCO IS HOST OF SOME OF THE BEST ACADEMIC
INSTITUTIONS & TRAINING FACILITIES
3’348,343 Total Students in Jalisco
200,000 in Higher Education Institutions
12 World-Class Universities
949 High Schools
67 Postgraduate programs
2 Major Business Schools
3 Technological Universities
12 Technological Institutes
598 Job Training Centers
58 Technical Schools
Over 7,355 technical & engineering graduates,
per year
(3,500+ specialized in HighTech fields)

8. CONFORMED BY:
• 11 OEM´S
• 13 CEM´S / EMS´s (one of the most important
EMS´s concentration Worldwide)
• + 600 Specialized suppliers
• 20 BPO / ITO centers
• 36 Design centers
• 21 Companies focused in aerospace
industry
• 4 research centers
• +150 Software companies
• 2 software parks + 1 multimedia park
• 2 HighTech Incubators
2014
Last 14Years:
•5,388 MUSD
(investment)
•203,000 MUSD
(exports)
•+ 99,000
(employment)
Support Organizations
Education
DESIGN
MULTIMEDIA &
ANIMATION
AEROSPACE
SOFTWARE AUTOMOTIVE
ELECTRONIC
MANUFACTURING
ITO - BPO
1968 1976
1982 1993
2000

9. ROAD INFRASTRUCTURE
Privileged
Roads and
Connections
lanes
lanes
From Guadalajara
to:
Kms
Main Cities
Aguascalientes 225
Cd. Juárez 1,520
Laredo 1,103
Manzanillo 270
México City 580
Nogales 1,715
Monterrey 740
Tampico 750
Tepic 227
Veracruz 775

10. ROAD INFRASTRUCTURE
Privileged
Roads and
Connections
lanes
lanes
From Guadalajara
to:
Kms
Main Cities
Aguascalientes 225
Cd. Juárez 1,520
Laredo 1,103
Manzanillo 270
México City 580
Nogales 1,715
Monterrey 740
Tampico 750
Tepic 227
Veracruz 775
Jalisco is connected to all of Mexico by the main Federal highways:
Guadalajara – Mazatlan – Nogales (Pacific Coast)
Lagos de Moreno – Cd. Juarez
Guadalajara – Zacatecas – Nvo. Laredo
Guadalajara – Mexico City
Guadalajara – Manzanillo
Southern Bypass of
Guadalajara
& Southern Circuit

11. GUADALAJARA
INTERNATIONALAIRPORT
PUERTOVALLARTA
INTERNATIONAL AIRPORT
Guadalajara’s airport is the second most
important in Mexico in passengers and cargo.
Ranked number 2 in total International trade
operations.
Four nearby international airports, less than
230 km. (155 miles) from the capital city,
Guadalajara.
Direct commercial flights to the main US cities
(4 hr. radius).
In 2013: 8’000,000 passengers in
GuadalajaraAirport
INTERNATIONAL AIRPORTS

12. Flights
from
Guadalajara
to:
1,100+
international
flights per
month
Atlanta
Chicago Midway
Chicago O´Hare
Dallas
Habana
Houston
Las Vegas
Los Angeles
Oakland
Ontario
Orlando
Panama
Phoenix
Sacramento
Salt Lake City
San Antonio
San Jose, California
Madrid (Since December 2021)
Atlanta
Dallas
Chicago
Madrid
Panamá
Guadalajara
Houston
Phoenix
Los Angeles
Oakland
Ontario
Orlando
LasVegas
Sacramento
Salt Lake
San
Antonio
San José
Habana

13. JALISCO IS INNOVATION
The Center for Innovation and Design of Mexico (MIND) is located in Jalisco.
Guadalajara has been selected by MIT as the site for Mexico’s Digital Creative City, a Creative
Media Cluster that will eventually export 4 billion USD worth of services, annually.
Continental has an automotive industry Innovation, Research and Development Center, the
biggest outside Germany.
Intel has the Guadalajara Design Center, where telecommunication integrated circuits are
developed, along with the design of optical system solutions.
Freescale has an Electronics Design (Semiconductors) Center, specialized in solutions for the
automotive industry.
Robert Bosch has now a Center for Design and Innovation.
Hella has an Automotive Design Center.
Oracle Development Center.

14. QUALITY OF LIFE
 More than 6,000 hotel rooms
 Touristic Developments
 Recreational & Commercial Areas
 Cultural Activities
 International Selection of Restaurants
 Competitive Medical Services
 Wide choice of housing
 Diverse Entertainment
 Tradeshow and Convention Centers
 Corporate buildings & offices
 16 Golf Clubs in Guadalajara Metro Area
 Host of International events

15. COMPETITIVE ADVANTAGES
• Leader in educational centers
• Place with qualified human capital
• Linkage programs to the development of workforce according to the needs of the industry
• Excellent and High Specialized Engineering &Technical programs
• Jalisco has the best logistic platform, infrastructure and services
• World class Infrastructure / Industrial Parks
• An abundant, specialized and experienced work force that is
constantly developing.
• Jalisco has competitive labor cost
• Jalisco has more than 2,600 international companies
• Jalisco has bi-cultural education opportunities for your family and business
• Jalisco has great weather all year round.
• Combines tradition, culture, modernity and innovation in one place.

16. HOST INSTITUTIONS
Cinvestav Unidad Guadalajara
Av. Del Bosque #1145, Col. El Bajío,
Zapopan, Jalisco, México
+52 (33) 37773600
www.gdl.cinvestav.mx

17. HOST INSTITUTIONS
Centro Universitario de losValles,
Universidad de Guadalajara
Carretera Guadalajara - Ameca Km. 45.5,
Ameca, Jalisco, México.
++52 (375) 7580 500
http://cuvalles.udg.mx/

18. HOST INSTITUTIONS
Universidad Autónoma de Guadalajara
Av. Patria 1201, Lomas delValle, Zapopan,
Jalisco, México. ,
+52 (333) 3648 8824
https://www.uag.mx/

19. NATURAL INSPIRED
COMPUTER LABORATORY
ORGANIZATION

20. Will support the local organization of the conference.
Félix Ramos, Jonathan Rosales, and Antonio Cervantes.

21. FÉLIX RAMOS
Since 1997, Félix Ramos has
been researcher professor
at Center for Research and
Advanced Studies of the
National Polytechnic Institute..
..

22. ANTONIO
CERVANTES
Since 2017, Antonio Cervantes has been an Associate
Professor at los Valles University Center, University of
Guadalajara. His research interests include brain-inspired
cognitive architectures for artificial intelligence,
artificial ethical agents, and brain-computer
interfaces for therapeutic purposes.
Due to his career as a researcher, Dr. Cervantes has been
distinguished by the Mexican Council of Science and
Technology (CONACYT) as a member of the national
system of researchers (from 2017 to today). Also, Dr.
Cervantes has been awarded as a higher education
lecturer with desirable profile by the Undersecretariat for
Higher Education, General Management of University
Higher Education, PRODEP-DSA from SEP (Ministry of
Public Education), Mexico (from 2018 to today).
https://www.researchgate.net/pro
file/Jose_Antonio_Cervantes

23. JONATHAN
ROSALES
Since 2018, Jonathan Rosales has been a Research
Professor at Autonomous University of Guadalajara.
His research interests include brain-inspired cognitive
architectures for artificial intelligence, artificial
emotional systems, and virtual reality.
Due to his career as a researcher, Dr. Rosales has been
distinguished by the Mexican Council of Science and
Technology (CONACYT) as a member of the national
system of researchers (from 2018 to today). Also, Dr.
Rosales has been a finalist in the state prize for
innovation, science and technology of Jalisco 2018 in
the science category. He is currently a member of the
research committee at the UAG and is part of the
postgraduate courses in computer science.
https://www.researchgate.net/pro
file/Jonathan-Rosales-2

24. FRANCISCO A.
ROBLES
Research Professor and Head of the Cognitive
Neuroscience Lab at the North University Center,
University of Guadalajara, Mexico. Visiting Scholar of the
Brain Circuits Lab at the University of California, Irvine,
from 2016-2018. His research interests include the
neurobiological basis of language processing and
the neurocomputational modeling of prefrontal cortex
circuits.
During his career, Dr. Robles has been distinguished by the
Mexican Council of Science and Technology (CONACYT) as a
member of the National System of Researchers (since 2011). Dr.
Robles has also been awarded as professor with desirable
profile by the Undersecretariat for Higher Education,
General Management of University Higher Education, PRODEP-
DSA from the Ministry of Public Education, Mexico (since 2013).
https://www.researchgate.net/pr
ofile/Francisco-Robles-Aguirre

25. ORGANIZATION
• INTERNATIONAL PROGRAM COMMITTEE
• Co-Chairs
• Félix Ramos Corchado
• Gustavo AlejandroTorres Blanco
• Luis Fernando Gutiérrez Preciado
• ORGANIZATION COMMITTEE
• Félix Ramos Corchado, CINVESTAV
• Jonathan Hernando Rosales, Autonomous University of Guadalajara
• Antonio Cervantes, University of Guadalajara
• Francisco Cervantes, ITESO
• Luis Fernando Gutiérrez Preciado, ITESO
• Luis Felipe RodriguezTorres, ITSON
• Arturo Garcia-Garcia, Intel México
• Marco Ramos Corchado, UAEM
• Francisco A. Robles, University of Guadalajara

26. CONFERENCE ACTIVITIES
1. PlenaryTalks 2. Paper Presentations 3. Poster session 4. Social events

27. RECEPTION
Previous evening
to the conference
CONFERENCE
DINNER
ItWill be held on the
secondary of the
conference
OPTIONAL
TOURS
GUADALAJARA
CITY
Tequila
Guachimontones
Chapala Lake
SOCIAL EVENTS

28. OPTIONAL
TOURS
GUADALAJARA
CITY

29. OPTIONAL
TOURS
CHAPALA
LAKE
Chapala lake is the Mexico’s largest freshwater lake

30. OPTIONAL
TOURS
TEQUILA
Lets find the villages and farms most
emblematic in the preparation of Mexican
Drink at only 50 minutes from Guadalajara.

31. OPTIONAL
TOURS
GUACHIMONTONES
Guachimontones is a prehispanic archaeological
site near the Mexican town ofTeuchitlán in the state
of Jalisco about an hour west of Guadalajara.
It is the major site of the so-calledTeuchitlan
tradition, a complex society that existed from
early as 300 BCE until perhaps 900 CE.

32. SPONSORS

33. INTEL
CAMPUS
ZAPOPAN

34. INTEL
AND
CINVESTAV

35. INTEL
MÉXICO
Intel Mexico is just next to Cinvestav and it will share its
auditorium for 200 attenders.

36. COMPANIES

37. COMPANIES

38. Centro de investigación y de
Estudios Avanzados del I.P.N.
1. Center for Research and Advanced Studies

39. Founded in April, 1961
Mission:
To conduct scientific research, provide postgraduate studies and to
do technological development in all fields of knowledge

40. Monterrey
Guadalajara
Querétaro
Irapuato (1981)
* Plant Genetics
* Biotechnology
* Biochemistry
Tlaxcala (1983)
* Animal Reproductive
Biology
Querétaro
(1998)
* New Materials
. Saltillo (1985)
* Metallurgic Eng.
* Ceramics Eng
Monterrey (2005)
* Educational Sc.
* Philosophy of Sc.
* Medical physics
Tamaulipas
(2006)
* Information Tech.
Tamaulipas
Saltillo
Guadalajara
(1988)
* Electronic Eng.
* Electrical Eng.
México City (1961)
* Mathematics, Physics, Chemistry
* Biology, Biophysics, Biochemistry
* Biotechnology, Physiology, Neuron Sc.
* Toxicology, Exp. Pathology, Pharmacology
* Electrical Eng. Bioengineering
* Educative Sciences
Mexico City
Mérida
Tlaxcala
Mérida (1980)
* Marine Sciences
* Human Ecology
* Applied physics
Irapuato
CINVESTAV’S
NETWORK

42. Electrical Engineering & Computer Science Department

43. Universidad Autónoma
de Guadalajara
2. Autonomous University of Guadalajara

44. Founded in March, 1935
The first private university in Mexico
Mission
The Autonomous University of Guadalajara is an institution of
culture, science, education, art and technology at the service of
the Common Good, which educates at the highest level and fully
forms the person in the intellectual, moral, social and
professional, as well as in the physical.

45. UAG
NETWORK
University City, Zapopan Jalisco
Tabasco Campus,VillahermosaTabasco

46. BASIC
RESEARCH
PROJECTS

47. COGNITIVE ARCHITECTURE AND VIRTUAL REALITY
Year: 2009- current
Target: Design and
develop a cognitive
architecture for virtual
creatures in virtual
environments.
Results: 20 international
conference papers, 5
international journals.