This document discusses conventions of music videos and how the author's music video follows theories of music video production. It summarizes Carol Vernallis' analysis of editing techniques in music videos, including quick cuts, edits that match the beat, and special effects. The author explains how their video uses these techniques with examples. Goodwin's theory of disjuncture and illustration is also discussed. The author explains how their video and artist portray these concepts through scenes, lyrics, and costume. Finally, influences on their digipak and advertisement are mentioned, including Lady Gaga's bold visual style.

1. In what ways does your media
product use, develop or challenge
forms and conventions of real
media products

2. Conventions of a music video
 In Most music videos it consist of conventions such as:
 Close ups of artist
 Quick Edits
 Mise en Scene
 Movement

3. Goodwin’s theory
 In our music video we followed Andrew Goodwin’s
theory of disjuncture and illustration. We mostly follow
the idea of disjuncture where the artist does not
connect the lyrics with actual video. We had different
scenes which included the park and studio shots. We
also use illustration which is used softly within the
music video, for example when she sings some of the
lyrics she uses some hands sign to portray the lyrics.
Furthermore the way the artist is dressed with the diva
look, it presents some elements of illustration.

4. Examples of Goodwin’s
Theory
Here are some examples of how
the artist is dressed up following
the idea of illustration, she has
make up on and wears her dress
with the pearls.
In the music video there
were some lyrics she
portrays using her hands.

5. Carol Vernallis analysis
 Vernallis studied the functions of a music video from the camerawork to
the editing, she discovered a few things such as:
 There are more frequent edits in a music video compared to films or a t.v
show, and within our music video we followed that idea of having quick
edits.
 In most music videos there is an edit to the beat of the song. This
massively increases the edits to a music video as most songs have a
continuous beat. We heavily use the editing to the beat in our music
video.
 More special effects and jump cuts are used in a music video
 Overall, all the edits are used to bring attraction the the audience.

6. Carol Vernallis Analysis
(Camerawork)
 The camera moves with the music video.
 There are a variety of shots used in most music
videos.
 Close ups of the artist are used to get the
audience familiar with the singer.

7. Examples of Vernallis idea in
our music video (Editing)
Above is a sequence of shots which are quick edits in the space of a few
seconds, this is how we followed her analysis of quick edits in a music
video.
In this part of our music video we have and effect where the footage is
slightly gone blue.

8. Example of Vernallis idea in our
music video (Camerawork)
We have a close up of the artist which helps the artist audience become
more familiar with the artist.

9. Which music video influenced
us and why?
 http://www.youtube.com/watch?v=-ScjucUV8v0
 The music video that influenced me was Candy man by
Christina Aguilera, this is because of the clothes she
wears and the scene of the music. I really liked how
she presented the music video to be in the 1960s. She
manages to bring it very well and I wanted to take
some ideas of how she dresses in to our music videos.

10. My Digipak and
Advertisement
 On my digipak it consist of 3 main colours red,white
and a dark shade of green. I used it effectively between
both the the digipak and the advertisement.
 I used a bold fonts which was clear and also followed
all of the conventions for the music video and my
ancillary work.

11. Influence on digipak
 The way I created my digipak was through the influence of other digipaks
of big named artist. For example Lady Gaga digipak had a major influence
on my digipak, how it has the bold font and the close up of her on the
digipak cover.
This digipak stands out and attracts audience the picture
of the artist is on the front and matches well with the big
bold font.

12. Influence on Advertisement
 One of lady gaga advertisement influenced me as it
shows a clear picture of her and includes nice font
which works well in the advert.