Create a $100K Business Selling Productized Services

How to Predictably Create
a $100K/month Business
(Selling Productized
Services)..Without Doing
ANY of the Fulfilment.
Presenter: Hung Le

Feeling stuck, overwhelmed and overworked?

Who This is For:
● Freelancer/Digital Nomad
● Marketing Consultant
● Agency Owner
Your $100K/month Game Plan Starts, Today.
Selling services - e.g. Creative Design,
Web Design, Web Development, SEO, PPC,
SEM, Social Media, etc..
Currently have a day job but want to
substitute it and/or perhaps eventually
leave your day job).
● Side Hustler

Who This is For:
● Struggling to attract “predictable clients” - those who pay on time, pay
what you’re worth and don’t request unnecessary refunds?
● Ever wish you could stop working with broke/nightmare clients and
ascend into working with high paying clients (i.e. companies with $5M+ in
revenue at minimum)?
● Tired of chasing prospective clients who end up rejecting your proposals,
owning your soul and telling you how to do your job (WAIT, aren’t you
the expert)?

If You’ve Ever Felt..
● Frustrated with where you are financially in life.
● Confused about what path to take - pulled in all different directions.
● Lonely because you don’t get to do the things you want or see the people
who matter most in your life.
● Self-doubt and wondering ‘what’s wrong with me?’
● Tired of all the hyped up courses out there that over promise and under
deliver leaving you more frustrated and in debt than when you originally
started.

In the Next 60 Mins Or So..
● How to finally stop wasting your precious time and hard earned money on
broken business models that leave you frustrated, overwhelmed and
overworked.
● 7 steps to help you go from ‘struggling freelancer’ to ‘strategic deal maker’.
● The most simple yet predictable way to create a $100K/month global
business (work anywhere, live anywhere) that allows you to stop trading
time for money.. And STILL build a “recession-proof” business.

Even IF you have..
● NO Product.
● NO Existing Customers.
● NO Email List.
● NO Social Media Following.
● NO Experience.
● NO Connections.
● NO “Credibility”.

The “One” Thing
You Do Need Is..

$1 Billion(+) Deals in the
aviation/aerospace industry.
Bonus: Case Study
Mental
Breakdown

Who is Hung Le?
● Born and raised in Perth, Western Australia
but now a global traveller (Philippines,
Singapore, Australia and United States).
● Engineer (Mechanical) turned Entrepreneur
since 2009 (officially left corporate in
2012).
● Built 7 and sold 2 companies:
○ Mobile app business (6 figures) in
2012.
○ Digital marketing agency with 40 staff
in the Philippines (7 figures) in 2014.

Who is Hung Le?
● Invested >$2.1M in online advertising (FB Ads, LI
Ads and Adwords) with an average net ROI of 7:1.
● Business growth advisor, licensing strategist,
connector, deal maker and mentor who has
helped 61+ entrepreneurs build multiple 6 and
even 7 figure businesses while building a
messenger payments startup and orchestrating
BILLION DOLLAR plus deals in the
aviation/aerospace field.

DISCLAIMER:
I am NOT guaranteeing you will achieve the
same results.. However..

Here’s Why I LOVE What I Do..
5 of MANY Success Stories:

Today isn’t about me OR my clients..

Let’s make a deal..
● NO “get rich quick”.
● NO “do nothing, get paid”.
● NO “MLM // pyramid”
scheme lovers.

Most “Local” Small Business Owners’ Budgets Are Dramatically
Reducing While Their Expectations Are Exponentially Rising..
“GIVE ME 90% OFF
NOW, PUNK!!!”
1

Freedom > Deferred Life Plan (40 hours : 40 years)
2

Online Platforms and WI-FI Connectivity Have Made it
Easier to Build a Global Business (High Touch, High Tech)
3

The BIGGEST Problem That Affects the Both of Us..

Creating “Predictable Cash Flow” on
Demand in the Face of Uncertainty

Here’s how to “hack” our
way to predictable cash flow..

GIANT Profits
Recurring
Revenue Momentum
PILLAR 1 PILLAR 2 PILLAR 3

The DEATH of Conventional Wisdom..
R.I.P

● Want results “yesterday”.
● Feels the “pain” of every dollar they
decide to invest.
● Often stop after 2-3 months if they
haven’t seen ASTRONOMICAL results.
● Want daily, bi-daily or tri-daily updates
(i.e. sell your SOUL).
Local Businesses (<$5M)

● Understand the importance of ‘long-term
thinking’.
● The direct decision maker doesn’t
necessarily feel the “pain” of investing
the allocated budget.
● Pay on time, every time as their
REPUTATION and BRAND is at stake, if
they don’t.
High Growth/Mid-Market/Large Companies ($5M-$1 Billion+)

● Flexible follow up as most decision makers
already have a million other things to do.
● HUGE resources = MOMENTUM
● Multiple departments = multiple
opportunities for intra-selling (..more on
this later in my ‘Deep Selling’ strategy).
High Growth/Mid-Market/Large Companies ($5M-$1 Billion+)

Key Lesson:
“It takes the same amount of effort and energy to win
a $1K deal as it does to WIN a $1 Million deal:

The recipe I’m about to share..

As a Result I Created..
7 Steps Strategic Deal Maker System

7 Steps Strategic Deal Maker System:
1. Choose a niche.
2. Decide on “service offering” (e.g. SEO, Market Research,
Lead Generation, Inbound Marketing, etc.)
3. Find trusted resource partners who have served your
chosen niche (i.e. high growth/mid-market/large
companies, of course).

4. Partner with trusted resource partners to leverage
their portfolio, credibility and team.
5. Perform “Predictable Prospecting”.
6. WIN the deals & outsource the work to your trusted
resource partners.
7. Keep both resource partners and clients happy.
Strategic Deal Maker System (Summary):

Pre-step: Join LI Sales Navigator
https://business.linkedin.com/sales-solutions/sales-navigator

Questions to Ask:
1. Who (niche?) do I care most about helping in order to solve a painful
problem which will empower me to provide the fastest and best results
possible?
2. Who is already investing money in my services or an alternative
solution to solve the problem in 1).
3. Do any of my ‘current clients’ or members of my current network
appeal to 1) and 2). (Tip: current testimonials are pure marketing
GOLD).

Creating Your Dream 100 (5 sources)
1. Create, Find or Purchase an Existing Lists of Your “Dream 100” Clients
(e.g. Info USA, Hoovers, ZoomInfo etc.).
2. Google: “niche” lists/”niche” associations (e.g. ASAE: American Society
of Association Executives).
3. LinkedIn Advanced Search (LI Premium OR LI Sales Navigator is
required).
4. www.Data.world (my SECRET weapon - save >$2,500).
5. Inc 5,000/Fortune 1000/Global 2000 list.

LinkedIn Sales Navigator Advanced Search (Example)

Power Tip #1:
Target a ‘niche’ of clients
who have great
potential to become
strategic partners”

Master Your ‘Pitch’:
1. “I/We help [niche] achieve ‘x’ outcome in ‘y’ time
without ‘z’ (biggest fear/pain).
2. “We help enterprise software companies win big
accounts in 90 days or less without hindering their
current revenue run rate.

Step 3: Finding trusted resource partners.

Power Tip #3:
“Find a resource partner who
has close to a 5-star
reputation in serving your
chosen niche. This mitigates
risk for all parties involved.”

Step 4: Partner with Trusted Resource
Partners.

Find their contact details via online platform(s)
Message them as follows:
Subject: [Name]?
Body:
[Name],
I noticed that you’ve done some amazing work for [company 1] and [company
2]. This triggers me to ask: do you currently offer a white-labelled/resource
partner solution for [service offering]? Happy to refer more business your
way, if you’re open to it. -[Your Name].

Find their contact details via online platform(s)
EXAMPLE
Subject: john?
Body:
John,
I noticed that you’ve done some amazing work for Coca Cola and Red Bull.
This triggers me to ask: do you currently offer a white-labelled/resource
partner solution for your market research packages? Happy to refer more
business your way, if you’re open to it. -Hung

Power Tip #4:
● Have a quick 10 mins call to
decide if there’s a potential fit.
● Always, always mention that you
are looking to create a ‘long-term’
relationship.
● Get everything in writing but work
off their existing arrangements.

Step 5: Predictable Prospecting.
Breakthrough
Email
Send Overview
6-10 mins
Discovery
Call
18-25 mins
Meeting
(Close)
Send Terms of
Engagement
Collect Payment
New Client
Onboarding
STAGE 1 STAGE 2
STAGE 3 STAGE 4
STAGE 5 STAGE 6 STAGE 7

Prospecting Foundation 101
● Create a Dream 100+ Clients List (i.e. Example:
Pharmaceutical Companies->United States->51-200
employees).
● Use software(s) to find direct line, social media, email
contacts, etc.
● Track and measure all progress via Google
Sheets/Microsoft Excel, etc..

LI will only display
1,000 results, max. :(

[Boolean Search]:
“manufacturer” OR
“manufacturing”

Click “Search” to
Display the 185 results.

80/20 hack..
● Use a tool like: Dux Soup, LinkedHelper OR
MeetLeonard.com to ‘extract’ the entire list of
accounts (i.e. 185 results) to avoid manually doing
this.
● Follow on to use email tools like: EmailHunter.io,
AnyMailFinder.com, Seamless.AI, etc.
● Congratulations! You have now created a hyper
targeted list of your ‘Dream Accounts’.

Google Sheets is Your BEST Friend..

STAGE 1: Breakthrough Email (Template).
Subject: [name]?
Body:
[Name],
Noticing [research extract/strategic insight]. This triggers me to ask: how are you ensuring
[Company Name] is [a goal they are challenged with achieving but are likely not acting enough on..
or well enough on].
Got an idea for you. May be a fit. But [Competitor Name] is using a simple (but effective) tactic to
[quantifiable goal/achievement or something dangerous they’re AVOIDING/reducing].
If I send through an overview, are you open to spending 3 mins with it to see how [Competitor
Name] is achieving this?
-[Your Name]

Subject: john?
Body:
John,
Noticing you’ve expanded your premises to NYC and Austin (btw, congratulations on pioneering
your Global Diversity and Engagement Program). This triggers me to ask: how are you ensuring Pepsi
is not under capitalized?
Got an idea for you. May be a fit. But Coca Cola is using a simple (but effective) tactic to raise
expansion capital without using existing inventory as collateral.
If I send through an overview, are you open to spending 3 mins with it to see how Coca Cola is
achieving this?
-Hung
STAGE 1: Breakthrough Email (Template).

Common responses..
“Yes”
“Tell me more”
“Sure. Send it through”

STAGE 2: Send Slidedeck/ Overview.

What to include in ‘slidedeck/overview’:
1. The BIG Idea (one-line benefit statement).
2. What’s Changing (3 market forces: economic, social and technological).
3. Problem (what significant problem(s) is nobody else solving?).
4. Generic Solutions (existing alternatives/status quo).
5. Our Solution (insert screenshare VIDEO here).

6. Value Proposition (company specific value proposition).
7. Economics (potential for gain and potential for loss).
8. Social Proof (existing case studies, testimonials, media mentions,etc. =
trust leverage).
9. Prizing (exclusivity is on a first-come first-serve basis).
10. Call to Action (i.e. invite for booking a 6-10 mins discovery call).
What to include in ‘slidedeck/overview’:

STAGE 2: Send Overview.
Subject: Re: john?
Body:
Great to hear from you, John.
Here’s the link to the overview: https://www.MyCompany.com/Pepsi
If you agree that it is worth talking about and the fit may be there let’s have
a follow up call. Do mornings or afternoons work best for you?
-Hung

STAGE 3: Book 6-10 mins (Discovery Call)

STAGE 3: Discovery Call - Questions
“Hi [name], I’m extremely excited that we could both set aside 6-10
mins to talk today about how we can best help [company] achieve [goal
related to original breakthrough email AND overview] and whether we
are a good fit in moving forward and making it happen.”
1. Firstly, where are you least clear in being able to achieve [goal related
to original breakthrough email AND overview]?
2. Thanks for sharing [Name]. Our best clients have also experienced
[common industry frustration] so you’re not alone. Moreover, what other
options have you tried in order to achieve [goal related to original
breakthrough email AND overview]?

STAGE 3: Discovery Call - Questions
3. Seeing as [Options 1,2 and 3] didn’t produce favorable results, and if
I were to wave a magic wand - what would the perfect solution look
like?
4. I just had a lightbulb moment as you mentioned [perfect solution].
Would you be open to delving deeper on another call? [YES]
5. Great. How about - next week, same time? [YES]
Fantastic. Looking forward to connecting then and I wish you a
remarkable day, ahead!

STAGE 4: Book 18-25 mins (Meeting/Sales Call)

Set the frame (extremely crucial..)
● “Hi [name], I’m extremely excited that we could both
set aside 18mins to talk today about the future of
[company] and whether we are a good fit in moving
forward towards a YES.
● Here’s what I know today (recite a summary of recent
email and phone call interactions).
○ Do you still feel the same about that?

Strategic Discovery
1. If we were to have this conversation in 12 months time,
what would have to happen in order for you to be happy
with our results?
2. What ‘one’ obstacle has prevented you from achieving
[desired result]?
3. How long have you operated with this not working for
you?

Strategic Discovery
4. If you didn’t make a change within the next 6 months,
how would that impact [company name] across all
departments?
5. Is it possible for you to change this on your own?
6. Tell me in 1 minute or less, EXACTLY how you’re going
to turn [company name] around?

Strategic Discovery
7. What are you willing to do to make it happen?
8. So, how SOON are you looking to achieve [desired
result]?
a. “Right now” - high desire.
b. “Other” - what has excited you to delay our success
to get you the results you want?

Strategic Discovery
9. Here’s how I can best help you: lay out game plan..
10. I’d love to charge you $1M.. However, the
investment is only $25K/month with a $10K set up
fee. However, I’m happy to waiver the set up fee if
you’re open to getting started within the next 48
hours [PAUSE].
-> Does that sound fair? [YES]
-> How would you like to proceed?

STAGE 5: Send Terms of Engagement

STAGE 7: New Client Onboarding.

Power Tip #5:
“Where necessary, involve
your resource partners.
Leveraging their experience,
strategic insights and closing
approach will be absolutely
worth it”

Step 6: WIN the deals / Outsource the Work.

● Connect back with resource partners to create ‘scope
of work’.
● Manage expectations
● Set clear and distinct goals with appropriate timelines
● Overall project management (test, track and measure,
accordingly)
Step 6: WIN the deals / Outsource the Work.

Power Tip #6:
Ensure there’s only
ONE point of contact for
each side (i.e. one for
resource partners and one
for the new client) to avoid
“miscommunication
overlaps”.

Step 7: Resource Partners and Client Happiness

Power Tip #7:
Have one central
dashboard that allows
you to track progress in
‘real-time’ on both
sides (i.e. resource
partner and client) to
avoid loss time etc.

Ready to Become the Next
$100k/month Case Study?
OR… the “link” in the description

Just imagine, if you could
predictably create a $100K/month
business (selling productized
services) without doing ANY
of the fulfilment?

How would that change your life?

Here’s what’s possible for YOU:
$5K/month - 20 clients
Goal:
$100K/month

What is it costing YOU right now?
EXAMPLE:
If you’re currently at: $20K/month
Goal is: $100K/month
Difference in revenue
= $100K/month-$20K/month
= $80K/month.

For every month you’re not
selling to BIG accounts:
You’re potentially losing $80K/month, at minimum..

Breakdown Breakthrough
Hung, what happened???

If you’re going through a tough time..

1. Decided on a niche that I’ve been passionate about
since 6 years old (i.e. aviation/aerospace).
2. Optimized my LinkedIn Profile (LI SEO).
3. Joined as many relevant LinkedIn Groups as possible
(can join up to 100 + have <20 pending requests).
Here’s exactly what I did in the right sequence..

4. Once accepted, I would follow to connect with the:
Group Owner and Group Managers (Why? Ans;
Super connectors).
5. Soon enough, many aviation/aerospace
professionals noticed WHO I was connected with
and organically invited me to connect. However,
I did not want to rely on ‘organic’ growth.
And then..

6. Connected with all the well known thought
leaders in the aviation/aerospace industry (i.e.
writers, speakers, authors, journalists, association
owners, etc.)
7. Searched via ‘LinkedIn Sales Navigator’ for
all the business owners of aviation/aerospace
companies in: US, Europe, Asia, Australia, Canada,
etc. and compiled a list, accordingly.
And then..

8. Sent each of the aviation/aerospace business owners
a “semi-personalized” connection invite.
9. Once accepted and connected, I followed up to add
value via strategic questions (i.e. what “one” challenge
or opportunity are you most focused on right now, John?
Happy to help).
10.Then initiated the “predictable prospecting” system
(Step5) with a few minor tweaks.
And then..

Here’s what happened..
● More than 800 said :
○ Straight-out “NO! Not interested.”
● ~12 told me to “F*CK OFF”, “Go back to your
country!” and even “What makes a chinese person like
you qualified to enter our industry???”
● 198 wanted to keep an open line of communication.

Despite the intense responses..

1 aircraft manufacturer said:
“Hung, you’ve got an impressive
background. We’d love to have your high
energy and enthusiasm on board.
Let’s do this”.

Orchestrating $3.871 Billion Worth of
Commercial Aircraft Inventory

How do we 10X this
business model?
Let me share with you 4 breakthrough strategies..

The Fabulous ‘4’
1. Deep Selling.
2. Equity/Performance Arrangement.
3. Strategic Licensing.
4. Finders Fees - potential mergers and acquisitions (i.e.
M&A scout).

1) Deep Selling Strategy:
● Once you’ve proved yourself to your BIG client..
● Contact the Human Resources (HR) Director to create a success
showcase.
● Leverage the showcase to amplify recognition of the employee and as a
‘trojan horse’ to contact the senior decision makers (i.e. CEO/VP
Marketing/VP Sales etc.).
● Get a meeting to further discuss rolling out your services to additional
departments.
● Rinse and repeat (monthly basis).

● In addition to your existing fees to the client, discuss an arrangement
that allows you to create residual income:
○ % of sales revenue as a direct result of your efforts.
○ % equity share/stake in company.
2) Equity/Performance Arrangement

● Perform an in-depth analysis of your client’s IP (i.e. intellectual
property) to discover the following:
○ Can we “license out” their IP to other competitors or strategic
alliances within existing and/or new markets?
○ Can we “license in” OTHER companies IP to exponentially stack
value to our existing buyers.
● Orchestrate a strategic licensing agreement to receive a % of royalties on
either side (check out my other YouTube video:
https://www.youtube.com/watch?v=6VMLQlV9eDg ).
3) Strategic Licensing:

● Find complementary businesses that could merge or be acquired by your
client in order to:
○ Improve upon existing product development.
○ Expand into new markets of buyers.
○ Add tremendous value to existing buyers.
○ Overall, increase the market cap of your client’s business.
● Orchestrate an arrangement whereby you are provided a “finders fee”
for every business your client acquires and/or decides to merge with (i.e.
some clients have given up to $20k just for one referral!)
4) Finders Fees (M&A deals):

THANKS!
How did you go?
Please share this video with fellow
friends who are looking to finally hit
$100K/month ..without doing ANY of the
fulfilment.

Create a $100K Business Selling Productized Services

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (19)

Similar a Create a $100K Business Selling Productized Services

Similar a Create a $100K Business Selling Productized Services (20)

Último

Último (20)

Create a $100K Business Selling Productized Services