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Gamification

By Jace
What is Steam?

Valve Corporation’s Game Publishing Service.

This is not a Game Software. – Online Game Publishing System.
This is not a Offline Package Sale. - Online Download Service.
What is Gamification?
GAME THINKING
GAME MECHANICS

ENGAGE USERS
SOLVE PROBLEMS

“The process of game-thinking and game mechanics
to engage users and Solve problems.”
Gamification in Steam

Steam Adopted Gamification Marketing Methods.
Points
1)Personal Points
-Buy New Games
-Clear Game Missions

2)Social Points
-Number of Friends
-Comments Counts
Badges

If You Want To Get Unique Badge,
You Should Clear Some Difficult Mission
You Can Collect Badges and Show Off Your Game Talent.
Engagement Loops

Powerful and Irregular Discount Price.
Users Connect to Steam EVERYDAY
EVERYDAY
for checking prices and enjoying games.
Reference
Book
Gamification by design
- By Gabe Zichermann, Chrisopher cunningham

Web Sites
http://www.valvesoftware.com
http://store.steampowered.com
http://en.wikipedia.org/wiki/Gamification

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Gamification