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Kphl marketing tools
1.
소비자 행동과 마케팅 커뮤니케이션 곽형석
(kiper0119@paran.com)
2.
디지털미디어 경영론
2 | 42 광고(Advertising) 판매촉짂(Sales Promotion) 직접판매 (Personal Selling) PR (Public Relation) 직접 마케팅 (Direct Marketing)
3.
3 | 42 광고
4.
4 | 42
5.
5 | 42 판매촉짂
단기적
6.
6 | 42
7.
7 | 42 직접판매
8.
8 | 42 PR
(Public Relations)
9.
9 | 42 직접
마케팅
10.
10 | 42
11.
11 | 42 커뮤니케이션
모형 발신인 부호화 메시지 해독 수신인 매체 잡음 피드백 반응
12.
12 | 42
13.
13 | 42 정보원천의
신뢰성 정보원천 신뢰성과 메시지 수용도 정보원천의 매력도 정보원천과 관련된 마케팅 시사점
14.
14 | 42 정보원천의
신뢰성
15.
15 | 42 메시지
수용도
16.
16 | 42 정보원천의
매력도
17.
17 | 42 마케팅
시사점
18.
18 | 42 일면적
광고와 양면적 광고의 효과 비교광고의 효과 조절 적합성의 효과 유머소구의 효과 공포소구의 효과
19.
19 | 42 일면적
광고
20.
20 | 42 양면적
광고
21.
21 | 42 비교광고
22.
22 | 42 조절적합성
23.
23 | 42 유머소구
24.
24 | 42 공포소구
25.
25 | 42 매체
내 효과 매체간 효과
26.
26 | 42 매체
내 효과
27.
27 | 42 매체간
효과
28.
End..
감사합니다.