Intelligence4start (I4S) is a branding and digital marketing agency with offices in Melbourne, Australia and Ho Chi Minh City, Vietnam. They help clients develop branding and marketing strategies through visual identity design, digital presences, and marketing services. I4S consults with businesses on accessible marketing solutions that suit their vision, budget, and needs throughout their business journey. They provide full-service support from initial concept development through execution and management.

2. 02.2023
Company
Credentials

3. Whoweare
Intelligence4start (I4S) is a creative branding & digital
marketing agency with a head office in Melbourne,
Australia, and partner representatives in Vietnam.
We help clients develop brand & marketing strategies
and design the visual identity, brand applications, and
digital presences. We consult businesses with multiple
accessible marketing services and technology solutions
that suit the brand’s vision, budget, and needs
throughout your business’s journey.
From ideation to management and execution, we’re with
you every step of the way and have committed to taking
your brand to the next level.

4. INTELLIGENCE4START COMPANY CREDENTIALS
MELBOURNE
AUSTRALIA
Headquarter O
ffi
ce
1A Camelia Street
Box Hill, Victoria, 3028
HO CHI MINH CITY,
VIETNAM
Representative o
ffi
ce
An Phu Ward,
District 2
Where we are

5. INTELLIGENCE4START COMPANY CREDENTIALS
OurExpertise
Throughout history, we have seen many
Western brands make their way into Asia
and vice versa. We ourselves have been
involved in such projects with great
success, especially in Australia, New
Zealand, and Vietnam. At I4S, we believe
this is the future, and we have the
experience, network, and expertise to
facilitate this movement.
Our diverse team is made up of experts
living and working away from their
birthplace. That allows us to not just
understand the needs but also the
profound insights into the target
audience’s mind, on a deeply personal
level. Moreover, our years of experience
working with the Australian and
Vietnamese markets had given us an
invaluable understanding of the behavior
and cultures of this market.
We take pride in efficiency. We
understand time is valuable. That’s why
we work with a senior team, which means
primarily field-specific experts and in
companionship with using innovative
working methods and technologies to
deliver the best results to our clients.
Working with us, our clients will also
benefit from our wide network of other
global and local trusted agency partners,
all existing to serve our clients’ needs.
BringingAsiatothe
Worldandviceversa
Personalinsightsinto
targetaudience
Experienced&
Innovativelike-minds

6. Audit & Research
Brand Strategy
Naming
Visual Identity
Verbal Identity
Brand Guideline
Graphic Design
Personal Branding
Branding
Marketing Website
E-commerce Website
Landing Page
Website Content
WebsiteDesign
Videography
Photography
Podcast
MediaProduction
Digital Marketing Strategy
Social Media Strategy
Social Media Management
Influencer Marketing
E-mail Marketing
Facebook Ads
Google Ads
SEO
DigitalMarketing
OurServices

7. INTELLIGENCE4START COMPANY CREDENTIALS
Leadership
PeterHuynh
Founder | Director
AnnaVu
Account Director |
Marketing Strategist
JinaHuynh
Project Manager
SebastiaanWeyler
Business Advisor
Creative Direction | Branding |
Marketing
NgaH.Rose
Partner | Head of Branding
•Years of experience: 20 years
•Expertise: Marketing Strategy,
Business Development, Applied
Technology, Digital
Transformation, Customer
Insights, Market Research,
Partnership Growth, Branding.
•Years of experience: 08 years
•Expertise: Strategy & Planning,
Business Development,
Customer Behaviour, Project
Management, CRM, Event
management.
•Years of experience: 07 years
•Expertise: Strategic Planning,
Account & Project
Management, Event
Management, Content
Creation, Graphic Design,
Digital Advertising, Data
Analytics
•Years of experience: 11 years
•Expertise: Creative Direction,
Business Strategy & Planning,
Operation & Procedure, Digital
& Interactive Innovation,
Production
•Years of experience: 14 years
•Expertise: Branding &
Marketing Strategy, Marketing
Campaigns Development &
Management, PR &
Communication, Account &
Project Management, CRM.

8. YOUDREAMIT,
WEDOIT.
Our mission is to help businesses to achieve sustainable, long-term growth by
providing the most effective and actionable plans, driven from thorough research
& consumer insights, in order to establish and maintain value propositions that
continue to resonate with the end customers.

9. Ourclients
We have successfully introduced and brought many
businesses to new target audiences, in different
markets, primarily Australia and Vietnam, by providing
our clients with our strategic consultancy, customised
marketing strategy, and a detailed execution plan
that set them apart from other competitors and won
the love of their target audiences.
Our client’s network spreads worldwide, mainly in
Australia, New Zealand, the USA, and Vietnam.

10. INTELLIGENCE4START COMPANY CREDENTIALS

11. OurProjects
Our working process has been proved by the
success of our client’s campaign.
And we have not stopped learning and
experiencing the new way of working to improve
our client’s experience working with us.

12. Branding&Design
FocusedProjects

13. SavouryDining
About the client
The journey begins with a group of Vietnamese Australians passionate about bringing the
essence of Viet cuisine to Australia. Originally it was named The Savoury Dining with All
you can eat concept with three stores in Sydney, the founders then realised the confusion
in the branding design, communications and o
ff
ers, which was hard for the customers to
understand what the brand had to o
ff
er and fully enjoy the truly Viet cuisine. They decided
to re-brand, starting by changing its name to Savoury Dining, applying the new concept
Street Foods | Set Menu & Viet Signature, and delivering the generation passed on recipes
with a modern touch, from zinging street food to the
fi
nest flavours.
I4S is tasked to redesign the brand identity and its applications, revamp online presences,
push sales via multiple partnership deals and maintain monthly brand marketing activities.
Scope of Work
Audit & Research
Brand & Marketing Strategy
Rebrand | Visual Identity
Applications Design
Website Redesign
Social Media Management
Influencer Marketing | EDM
Media Production
Location
Australia

14. CREATIVE DIRECTION

15. SAVOURY DINING

16. CỬA KÉO VIỆT NAM PHIÊN BẢN TỐI GIẢN
HOA VĂN GẠCH BÔNG
BORDER 1
BORDER 2
BORDER 3
CỬA KÉO VIỆT NAM PHIÊN BẢN TỐI GIẢN
HOA VĂN GẠCH BÔNG
PATTERNS & BORDER SYSTEM
SAVOURY DINING

17. Event Announcement
Promotion & Deal
General Post & Story
New Dish
NEUTRAL COLOR
CMYK CMYK
0,0,0,95
0,0,0,0
SECONDARY COLOR - WARM TONE
CMYK
30,96,91,37
CMYK
4,84,100,0
CMYK
7,41,81,0
CMYK
50,76,67,66
CMYK
46,24,40,0
OR
CMYK
0,0,0,95
COLOR - WARM TONE
CMYK
30,96,91,37
CMYK
4,84,100,0
CMYK
50,76,67,66
PRIMARY COLOR - COLD TONE
CMYK
CMYK
46,24,40,0
84,33,49,9
NEUTRAL COLOR
CMYK CMYK
CMYK
0,0,0,95
ARM TONE
CMYK
30,96,91,37
CMYK
4,84,100,0
CMYK
50,76,67,66
CMYK
46,24,40,0
9,9
AL COLOR
CMYK
0,0,0,95
DARY COLOR - WARM TONE
CMYK
30,96,91,37
CMYK
4,84,100,0
0
CMYK
50,76,67,66
COLOR DIRECTION
SAVOURY DINING

18. FROM SOCIAL POST TO EMAIL MARKETING
SAVOURY DINING

19. RICE CHICKEN PHO - BUN - NOODLE HOTPOT BANH BAO
DIMSUM - HA CAO SPRING ROLL
PORK MEAT FISH - SEAFOOD
TEA
RECOMMENDATION
DISHES
FOOD CONTAINS
SESAME
FOOD CONTAINS
NUTS
GLUTEN FREE VEGETARIAN
SKEWER
DESSERT GRILL
SALAD
COCKTAIL GLASS WINE BOTTLE
DAIRY
RICE CHICKEN PHO - BUN - NOODLE HOTPOT BANH BAO
DIMSUM - HA CAO SPRING ROLL
PORK MEAT FISH - SEAFOOD
TEA
RECOMMENDATION
DISHES
FOOD CONTAINS
SESAME
FOOD CONTAINS
NUTS
GLUTEN FREE VEGETARIAN
SKEWER
DESSERT GRILL
SALAD
COCKTAIL GLASS WINE BOTTLE
DAIRY
ICONS SYSTEM
SAVOURY DINING

22. SAVOURY DINING

23. SAVOURY DINING

24. I4SAgencyRe-brand
About the client
Starting as a start-up digital marketing agency, I4S has the ambition of becoming
your trusted one-stop Branding and Marketing partner with a wide global network
to serve our clients’ needs. The agency work with a senior team, primarily
fi
eld-
speci
fi
c experts and in companionship with innovative working methods and
technologies to deliver the best results.
In 2022, I4S founders decided to restructure the brand’s architecture, adding and
strengthening other business divisions within I4S, including Marketing Agency,
Branding, Digital & Innovation, and Media, to name a few and redesign the brand
identity to allow other divisions to have its own identity for future independent
business expansions.
The internal Branding Division is tasked with developing brand architecture,
redesigning the brand identity and its applications, revamping the online presence
Scope of Work
Audit & Research
Brand Architecture
Rebrand | Visual Identity
Applications Design
Website Redesign
Location
Australia

25. CLICK THE VIDEO ABOVE
I4S AGENCY RE-BRAND

26. LOGO - MOTHER BRAND I4S (GROUP)
I4S AGENCY RE-BRAND

27. LOGO - SUB-BRANDS
I4S AGENCY RE-BRAND

28. PATTERN - GROUP
I4S AGENCY RE-BRAND

29. PATTERN SYSTEM - SUB-BRAND AGENCY
I4S AGENCY RE-BRAND

30. GRAPHIC TREATMENT
I4S AGENCY RE-BRAND

31. ONLINE PRESENCES
I4S AGENCY RE-BRAND

32. I4S AGENCY RE-BRAND

33. MERCHANDISE
I4S AGENCY RE-BRAND

34. LafinGroup
About the client
In 2017, La
fi
n Group started their business with a few clients who came to seek
advice since they struggled to save enough money to purchase their
fi
rst home
and had many other
fi
nancial issues. After
fi
ve years, La
fi
n Group expanded
their team quickly and broke records in Industry Awards. It has many successful
cases in helping its clients purchase homes and investment properties and has
complete control over their
fi
nances.
In 2022, it was time for TLE Finance to move further the big step in
redeveloping its branding, online presence and communication strategy to
achieve the big vision of the founder.
I4S was tasked to provide a holistic branding & digital marketing strategy from
rebranding, new professional website development and social media presence.
Scope of Work
Rebranding
Website Development
Digital Marketing Strategy
Social Media Marketing
Media Production
Location
Australia
LAFIN GROUP

35. LAFIN GROUP

36. ART DIRECTION
LAFIN GROUP

37. DIGITAL PRESENCE
LAFIN GROUP

38. APPLICATIONS
LAFIN GROUP

39. MatthewsLiquor
About the client
Opened in the heart of Melbourne's west in 2015, the very first Matthew Liquors
bottle shop offers a wide range of local and international beers, wine and
carefully imported spirits at a competitive price in Melbourne.
In 2021, realising the importance of having a dynamic, fun, yet professional
branding image to prepare for the store chain expansion, Matthew Liquors
came to us for a brand identity upgrade focusing on refining the brand
typography, colour palettes, graphic treatments and social presence.
Matthew Liquors has now made its mark on the local wine scene with eight
bottle shops operating seven days, located on main roads with lots of parking
slots and/or close to the train station in Melbourne City.
We have also been helping manage their social media since 2021 till today.
Scope of work
Graphic Design
Brand Guideline
Social Media Management
Location
Australia

40. MATTHEWS LIQUOR
TYPOGRAPHY HIERARCHY COLOR CHOICES

41. MATTHEWS LIQUOR
PHOTOGRAPHY

42. MATTHEWS LIQUOR
ART DIRECTION

43. MATTHEWS LIQUOR
APPLICATIONS

44. MATTHEWS LIQUOR
ONLINE APPLICATIONS

45. MATTHEWS LIQUOR
OUTCOMES

46. EmbracingusCounselling
About the client
A passionate Mental health Support Worker establishes her counselling
clinic to provide counselling and psychology, trauma-focused support
services.
The idea is to show the connection between the client and the therapist,
and together we embrace our present moment.
I4S is tasked with creating a basic yet thoughtful visual identity that can
express the key values: Passion - Connection - Professionalism -
Authenticity
Scope of Work
Research
Visual Identity
Graphic Design
Location
Australia

47. EMBRACING US COUNSELLING
VISUAL DIRECTION

48. EMBRACING US COUNSELLING

49. EMBRACING US COUNSELLING

50. EMBRACING US COUNSELLING

51. EMBRACING US COUNSELLING

52. Marketing
FocusedProjects

53. IronfishProperty
About the client
A well-established and leading property investment company, having local
branches in all the major capital cities of Australia. We accompany the Iron
fi
sh
Melbourne CBD branch to enhance brand awareness, expand the market, and
help more Australians achieve long-term
fi
nancial well-being through strategic
property investment.
We research and analyse the existing and new target audiences to develop a
comprehensive marketing plan and execute part of the strategy. We plan,
promote, and organise online webinars to educate customers and attract more
potential leads, optimise e-mail marketing campaigns to retain the current
customer pool, and tailor all social media marketing strategies and digital ad
campaigns to expand the target market enhance brand awareness. We design
and develop landing pages with SEO-optimised structures and content. We
also work as a media production house and apply professional video marketing
strategy to amplify the properties and the business's unique selling points.
Scope of Work
Branding | Graphic Design
Digital Marketing | Online Advertising
Social Media Marketing
Media | Photography Production
Location
Australia
IRONFISH

54. IRONFISH

55. IRONFISH

56. IRONFISH

57. IRONFISH

58. UnicornFinancialServices
About the client
Since 2017, Unicorn has been the trusted name for Australia’s mortgage,
fi
nancial planning, and accounting services.
2022 was the time for Unicorn to claim its top position in the industry after
the pandemic. The managers need a growth marketing strategy to help their
brand be heard and seen and reach a wider pool of target audiences.
As requested, I4S provides a well-rounded and tailored marketing strategy
that matches the characteristics and expertise of Unicorn. We reinforce the
brand image, analyse the customer behaviours of target audiences and
suggest a Community strategy which can connect people closely through
their preferred methods of communication.
We amplify the rich knowledge of the Unicorn team by extension to a range
of communication channels: Podcast, Youtube, and Facebook.
Scope of Work
Digital Marketing Strategy
Social Media Marketing
Community Growth
Podcast | Youtube
Location
Australia
UNICORN FINANCIAL SERVICES

59. Community Growth
• Grow up to 900 members after 2 months
• High engagement for all posts (reactions + comments)
• Active members increased everyday
• New posts everyday
UNICORN FINANCIAL SERVICES

60. UNICORN FINANCIAL SERVICES

62. Community Growth
• Build up a knowledge hub through Podcast &
videos.
• Grow the community for UFS on other platforms
such as Spotify, GG Podcast, Youtube.
UNICORN FINANCIAL SERVICES

64. TheMichaelKuzilnyShow
About the client
Michael Kuzilny, a high-profile criminal lawyer, came to us looking to start his own
Youtube channel to produce and share inspiring conversations with the audience.
To help Michael transform his brand, we had to delve a little deeper into his past
work to see where it went wrong. With our team of professional designers,
copywriters, and media production, we brought Michael's ideas into reality and
helped him rebuild his brand. Also, we advised him on the channel's content and
helped him target the right audience through online advertising. After ten months,
The MK Show has gained more than 15,000 subscribers and will continue to grow
bigger.
Scope of Work
Branding
Website Design
Digital Marketing
Media Production
Online Advertising
Location
Australia
THE MICHAEL KUZILNY SHOW

65. THE MICHAEL KUZILNY SHOW

66. YOUTUBE CHANNEL
PODCAST CHANNEL
VIDEO PRODUCTION
THE MICHAEL KUZILNY SHOW

67. THE MICHAEL KUZILNY SHOW

68. MADEWITHCARE
About the campaign
MADE WITH CARE is a global campaign designed to grow awareness, preference,
and demand for New Zealand food and beverage products. Managed by New
Zealand Trade & Enterprise (NZTE), driven by consumer insights and backed by
significant investment, the campaign aims to build a foundation of value for New
Zealand products that individual businesses can leverage through campaign
initiatives and their own sales and marketing efforts.
Within this project, we managed the PR campaign in Vietnam, using the media and
Influencers approach. The campaign was organised as a whole through a series of
events at and in collaboration with some of Viet Nam’s biggest and premium
retailers, including AEON, Winmart, BRG, MM Mega Market, and Lotte, which
distribute New Zealand F&B products.
Five paramount attributes infused in New Zealand’s commitment to its F&B
products: Safe, Tasty, Premium quality, Nutritious and Ethical were translated
into the o
ff
line event activities (managed by an o
ff
line event agency) and TV
interviews, media booking, and relations, especially sending MADE WITH CARE
gift basket to 100 celebrities and Key Opinion Leaders in Vietnam.*
*In collaboration with WEME agency
Scope of Work
Account & Project Management
Location
Vietnam
MADE WITH CARE

69. RETAILER KEY VISUAL
MADE WITH CARE

70. MADE WITH CARE

71. MADE WITH CARE

72. 38 PR ARTICLES
6 TV NEWS
MADE WITH CARE

73. INFLUENCERS EFFECTS
MADE WITH CARE

74. MADE WITH CARE

75. Dazzle™Apples
About the campaign
Dazzle™ Apples were developed by New Zealand Plant and Food Research
Institute after 20 years of research at their Havelock North, New Zealand
research station. Seen as the biggest development since the launch of the
Royal Gala apples decades ago.
In 2022, Dazzle Group Global Marketing Representative launched a
Marketing campaign targeting premium consumers in Vietnam to promote
Dazzle apples and their benefits for Asian women's health.
We were tasked to develop a marketing campaign in Vietnam, focusing on
activations, PR, and Influencer influence.
The key message, “ Fresh energy for the everyday journey” (Năng lượng tươi
mới - Năng động mỗi ngày), emphasise how apples bring positive energy
and health benefits for in your busy and active life.*
*In collaboration with WEME agency*
Scope of Work
Account & Project Management
Location
Vietnam
DAZZLE™ APPLES

76. DAZZLE™ APPLES

77. DAZZLE™ APPLES
WORLD BIKE DAY TOUR
517
Apples given away
10
PR Articles generated

78. DAZZLE™ APPLES
VIETNAM TRAIL MARATHON 2022 SPONSORSHIP
6
PR Articles generated

79. 1,500
Participants try Dazzle apples

80. DAZZLE™ APPLES

81. DAZZLE™ APPLES
43,393
Reaches via KOLs & Influencers, Runners

82. DAZZLE™ APPLES
LIVE LAUGH LOVE WORKSHOP, COLLABORATION WITH BUSINESS WOMAN MAGAZINE
70
Business Women &
Professionals participants

83. DAZZLE™ APPLES
8
PR Articles generated

84. DAZZLE™ APPLES
19,000
Interactions via KOLs & Guests

85. AVFF
About the client
Australian Vietnamese Film Festival (AVFF) aims to bring Vietnamese movies to
Australia with the ambition to introduce Vietnamese production, culture, and
talents to the global market. I4S play the role of communication partner to help
spread out information about the festival to a wider audience around Australia.
Within this project, we participated in the whole process, from strategic
planning for communication & marketing approach to execution, including
design, content copywriting, social media channel management, digital ad
optimisation, media production and event organisation.
Scope of Work
Strategic Planning
Social Media
Influencer Marketing
Media Production
Online Advertising | EDM
Location
Australia
AVFF

86. 90,477
Facebook page Reach
14,554
Facebook page Followers
1,791
Tickets sold
AVFF

88. Thank you.
P. +61 478 127 471
E. info@i4s.au
W. www.i4s.au