1. Contact Info
Phone 888-811-2448
Address 718 SW Alder St. Ste 200
Portland, OR 97205
Website www.BlitzMetrics.com
Email dennis@blitzmetrics.com
Facebook facebook.com/blitzmetrics

2. “Blitz created a custom social
dashboard for Nickelodeon. The
dashboard analyzes and reports in real
time our social reach across the
hundreds of accounts and pages. It is a
great enterprise-level solution for
businesses with a large and diverse
social presence.”
- Julie Sun, MTV Networks
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3. “Dennis Yu is a Facebook Marketing
genius.”
- Brent D. Payne, Former SEO Director,
Chicago Tribune
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4. “The Blitz team exceeded our
expectations wildly and assisted us in
igniting our fan growth to the extent
that it is now making a material impact
on business.”
- Eric Ludwig, Vice President, Rosetta Stone
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5. THE VIRAL CYCLE
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6. THE ENGAGEMENT FUNNEL
Social is like dating – many
lightweight touches over time
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7. THE ENGAGEMENT FUNNEL
Fan Growth
Engagement
Conversion
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8. MEASURING TOTAL AUDIENCE
Your Brand Your Competitor
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9. AUDIENCES ARE COMPRISED OF
MANY PAGES, NOT JUST ONE
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10. REACH – DO FANS SEE YOUR MESSAGE?
Only 2-3% of fans see a brand’s message,
a figure decreasing as Facebook faces pressure to increase ad revenue.
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11. FACEBOOK PROFILE ICON & COVER PHOTO
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12. ENSURE YOUR MESSAGES GET INTO THE NEWS FEED
Ads are now visibility of organic posts
and amplification of fan actions.
Sponsored Story – Page Likes Sponsored Story – Page Posts
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13. COMPETITOR TARGETING
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14. ENGAGEMENT
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15. TARGETING > ADS > APPS
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16. SOCIAL ADS THAT ENGAGE AND CONVERT
Story Type Story Content Who Sees It
Techniques
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17. TYING TOGETHER ALL THREE STAGES OF THE FUNNEL
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18. MICROTARGETING
By Geography
And Interest
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19. OPTIMIZING FROM $21 A FAN TO $1.40
A FAN AND MILLIONS IN REVENUE
Run your acquisition,
retention, and organic
campaigns at the same time.
Collect emails and force
sharing with apps.
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20. VIRGIN MOBILE GROWS AUDIENCE AND SALES
Highly Engaged Content  Audience growth
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21. SOCIAL AD OPTIMIZATION PROCESS:
THROW GASOLINE ON THE FIRE
Techniques
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22. FACEBOOK DEALS
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23. AUTOMATICALLY PERSONALIZED PEER PRESSURE
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24. EMAIL & USER INFO COLLECTION IN ONE CLICK
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25. MULTIPLE PERMISSIONS TO
COLLECT DATA AND ENABLE SHARING
Email Collection
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26. FRAMEWORK
Awareness: Amplify
what actually works
on social media to
engage fans.
Engagement: Once with
engaged users, you can
collect emails to increase
conversions.
Conversion:
Increasing social
visits to the website,
you increase sales.
ROI
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27. THE VALUE OF A FAN
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28. THE VALUE OF A FAN
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29. THE VALUE OF A FAN
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30. THE VALUE OF A FAN
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31. THE VALUE OF A FAN
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32. THE VALUE OF A FAN
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33. PLAN EXECUTION
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34. AD BUDGET
Audience Growth
50% (newsfeed stories)
Engagement
30% (retargeting)
Conversion
20% (contests and promotions)
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35. “We’ve been using Blitz to strategically grow
our fan base. What we like most is their
micro-targeting approach to drive the right
fans and engagement, especially via
Sponsored Stories to amplify our content.
Our click-through rates are as high as half a
percent and our page engagement levels are
significantly higher than our competitors.”
- Tyler Durham, Digital Marketing Specialist,
Texas Roadhouse
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36. “What I like best about Blitz is that they
remove the black box approach to SEO
and PPC. We have great visibility into
PPC management, and a similarly clear
path toward SEO improvement. It’s an
approach that a non-technical manager
like me can understand.”
- Bill Flaherty, Executive Vice President, Quiznos
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37. LOVED BY
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38. THE MEDIA LOVES US TOO
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39. Contact Info
Phone 888-811-2448
Address 718 SW Alder St. Ste 200
Portland, OR 97205
Website www.BlitzMetrics.com
Email dennis@blitzmetrics.com
Facebook facebook.com/blitzmetrics
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