11. …to
February
2010
…February
2011
Mobile Experience Solutions: Technology + Strategy
12.
13.
14.
15. ▪ Consumers/”The
Audience”
doesn’t
have
to
type
or
text!
▪ Engage
consumers
on-‐the-‐go,
on
THEIR
terms
▪ Drive
to
mobile
commerce
sites,
and
digital
experiences
▪ Provide
quick
access
to
useful
(RELEVANT!)
information
▪ Costs
nothing
to
produce
a
QR
Code!
16. Sent
from
my
shiny
new
iPhone,
please
excuse
typos
17.
18. 14
Million
Americans
Scanned
QR
Codes
on
their
Mobile
Phones
in
June
2011
-‐ ComScore
MobiLens
August
12,
2011
Mobile Experience Solutions: Technology + Strategy
19. Outdoor/Transit
Restaurant
8%
5%
At
Work
At
Home
12%
36%
Grocery
Store
15%
Retail
Store
24%
Mobile Experience Solutions: Technology + Strategy
20. Storeftont
7%
TV
7%
Print
Business
Card/
28%
Brochure
8%
Poster/Flyer/
Kiosk
14%
Packaging
Website
20%
on
PC
16%
Mobile Experience Solutions: Technology + Strategy
21.
22.
23.
24.
25.
26. § Provoke
mobile
engagement
for
your
audiences
to
get
to
the
“next
step”
in
the
engagement
cycle.
• Provide
meaningful
content
that
reflects
your
marke=ng
strategy
(Goal
oriented
and
measured
with
quan=fiable
metrics)
27. Minimum size should be 1.25” by 1.25” – any smaller and
it becomes difficult to scan
28.
29. ¡ Keep
back-‐and-‐forth
(send/receive)
of
texts
to
a
maximum
of
3-‐4
TOTAL
actions
¡ Explore
vendors
that
provide
real
10-‐digit
phone
addresses
as
well
as
short
codes
¡ Better
used
at
events
and
in
direct
mail,
rather
than
in-‐store
(where
time
may
be
a
challenging
factor)
30. ¡ NFC:
Near-‐Field
Communications
¡ Mobile
Wallets
¡ DOH:
Digital
Out-‐of-‐Home
¡ Augmented
Reality
