In a world of spin, jargon and data, Gayle Austen of Gayle Austen Corporate Communications reminds the audience at the May 2015 IABC Victoria talk55 event that nothing is more important than authenticity. You can read the transcript of her speech at http://vic.iabc.com/talk55-the-fall-and-rise-of-authenticity/
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talk55: The rise and fall of authenticity
1. The rise and fall of authenticity
Genuine,
the real
thing
Being true
to yourself,
reliable
Pre GFC GFC Post GFC
Value of authenticity
Actual authenticity
4. Be a champion of authenticity
• Know why you do what you do
• Be courageous and call inauthenticity when
you see it
• Help others to be authentic
• Trash the jargon: be human
• Be original: thinking, saying, doing
5. Authentic inspiration
‘Effective communication is 20% what you
know and 80% how you feel about what you
know’ Jim Rohn
‘Words empty as the wind are best left
unsaid’ Homer
‘There is no passion to be found in playing
life small – in settling for a life that is less
than the one you are capable of living’
Nelson Mandela