Wearable storytelling
or storydoing?

Where in the world are
we now?

Share

MOST
FAIL

Marketing used to be what
you say.

Marketing used to be what
you say. Now, marketing is what you do.

Audience
of Audiences

Storytelling. you will have to
tell your story to the audience Storydoing. your audience will tell your story to their audiences

NOW ITS THE TIME What
is the future of wearable technology?

It means promising things and
delivering on them.

STOP THINKING ”CAMPAIGN” HOW TO
IMPROVE OUR CUSTOMER’S EXPERIENCE

Story You have a story
The story defines an ambition The story is understood and cared about by the entire community

Story You have a story
The story defines an ambition The story is understood and cared about by the entire community Doing The story is being used to drive action throughout the community To define a few actions to focus on People outside the community are engaging

If your goal is…

If your goal is… to
share your voice people share your stuff having some brand control give people assets to share

What I am trying to
say

What I am trying to
say Simplicity Get into peoples world Let’s start to explore again

Thank you
ioannis.lapatas@mrm-mccann.de