The Next Things To Immediately Do About Mating Press
The IAB's Kieron Matthews' presentation at the Digital Talent Roadshow in Bournemouth
1. New to online
Kieron Matthews - Marketing Director
Thursday, 4 March 2010
2. Who we are
To help marketers find the best role for
online advertising and mobile, to engage
customers and build their brands
Thursday, 4 March 2010
3. Who
Media Owners Advertisers
Agencies
Thursday, 4 March 2010
4. How
POLICY
EDUCATION INSPIRATION STEERING
Training Creative Showcase Councils
Brand sessions Case studies Standards
Case studies Presentations Best practice
Events www IASH
Regulatory affairs
PROMOTION
RESEARCH
NETWORKING Publications
Insights
Events Speeches
Adspend
Debates www
Case studies
Councils PR
Guides
Event sponsorship
Thursday, 4 March 2010
5. % share of revenues for H1 2009
1%
3%
Internet
11.0% 5% Television
4.4%
Press Display
Direct Mail
Press Classified
12% Outdoor
Directories
Radio
Cinema
23.5%
Total advertising
market
18.5% £7.466bn
21.9%
Source: PricewaterhouseCoopers / Internet Advertising Bureau / WARC
Thursday, 4 March 2010
6. H1 2009 Online only medium showing
growth in H1 2009
Total advertising market
growth = -16.6% 4.60%
-7.8%
-14.5%
-16.1% -15.6%
-20.4%
-22.0%
-25.0%
-37.3%
Press Classified Directories Outdoor Press Display TV Radio Direct Mail Cinema Internet
Thursday, 4 March 2010
7. H1 2009 Online only medium showing
growth in H1 2009
Total advertising market
growth = -16.6% 4.60%
-7.8%
-14.5%
-16.1% -15.6%
-20.4%
-22.0%
-25.0%
-37.3%
Press Classified Directories Outdoor Press Display TV Radio Direct Mail Cinema Internet
Thursday, 4 March 2010