Interact 2018 - Programme outline - February 2018

1. Preliminary Programme Outline
23 May 2018 - DAY 1
Welcome and Introduction
Constantine Kamaras, Chairman, IAB Europe
Rob Beeler, Founder, Beeler.Tech
The IAB Europe Chairman introduces the key forces transforming the
digital landscape and the strategies that can help businesses to adapt
and thrive:
• The impact of regulation and public policy
• The importance of continual education and employee engagement
• The potential for publishers able to evolve their proposition
• The new technologies vying for a role in the digital ecosystem
• The prospects for the future of digital advertising
Keynote - Industry overview
Rob Norman, Advisor, and former Chief Digital Officer, GroupM
How did we get to this pivotal point for the digital ecosystem – and where
are we headed next? GroupM’s Advisor and former Chief Digital Officer,
Rob Norman is one of the most sought-after industry voices on the future
of digital. He explores the nature of the challenges that digital advertising
now faces – and how the industry can adapt to deliver continued growth.
Presentation - The state of the digital advertising market in Europe
Daniel Knapp, Senior Director, IHS Markit

2. The latest research from IHS Markit shows digital advertising delivering
90% of all advertising industry growth – and not just through its most
high-profile players. IHS Markit’s Senior Director Daniel Knapp reveals
key findings of the research, including signs of important emerging
opportunities in the digital ecosystem.
Panel - Publishers fight back, Publisher 2.0
Randall Rothenberg, CEO, IAB US (Moderator)
Dora Michail, Managing Director, Digital, The Telegraph
Carsten Schwecke, Digital Officer, Axel Springer
Not content to depend on digital advertising for revenues, progressive-
minded publishers are evolving their business models and opening up
whole new revenue streams. IAB US CEO Randall Rothenberg hosts a
panel exploring different strategies for growth: from eCommerce to
advertising alliances and native video.
Live stream Q&A - The EU, digital advertising and data
Giovanni Buttarelli, EU Data Protection Supervisor
Constantine Kamaras, Chairman, IAB Europe (Interviewer)
Giovanni Buttarelli is a prominent campaigner for modern and
progressive data privacy regulation for the EU in the digital era.
Appearing via video link, he answers questions on the likely impact of
such regulation. This session will explore the key regulatory
challenges and incentives facing the digital advertising industry, the
impact on advertisers, agencies and publishers, and how the behaviour
of companies and consumers and the digital ecosystem might change
as a result. Book your Early Bird pass before 31 March and have the
opportunity to table a question to Giovanni Buttarelli.
Side Session - The rise of the Data Protection Officer
Steve Lok, Head of MarTech & Ops, The Economist
From invisible background role to a vital driver of marketing and business
strategy: the Data Protection Officer epitomises the transformation
taking place in digital marketing. Our speaker will explore the key
challenges in data protection, and the value that it provides for
businesses through a more strategic approach.

3. Panel - Programmatic video: unlocking the power of automation
Major brands and media agencies have swiftly come to depend on
programmatic buying for the delivery of display ads. However,
automated advertising can only reach its full potential through the most
engaging format available on digital platforms: video.
Panel - GDPR: The Transparency & Consent Framework
Two days ahead of the implementation of GDPR, Members of IAB GDPR
Implementation Group (GIG), discuss the uptake of the Transparency &
Consent Framework that helps publishers, advertisers and technology
companies comply with key elements of the General Data Protection
Regulation (GDPR). The Transparency & Consent framework gives the
publishing and advertising industries a method to control vendors
accessing their users’ devices/browsers; provide dynamic transparency
about those vendors to the end users visiting their sites/apps/devices;
and develop a common language with which to recognise and
communicate those vendors and consumer consent for those vendors
when using consumer data for online advertising purposes.
Keynote - Measuring what matters
Brad Smallwood, Vice President Marketing Science, Facebook
As new creative content and ways of thinking evolve, advertisers have
responded quickly by merging new tech with old ad formats. But you
can’t fit square pegs into round holes, and you can’t depend on old
toolkits to measure the success of new mediums. Building brand has
changed in the digital era. In this talk, Brad Smallwood, Vice President
Marketing Science, Facebook will discuss what’s next in measurement
and explain why marketers can’t rely on old techniques in order to track
the performance of new ad formats, channels and technologies. This
session will explore what should be in a marketer’s measurement toolbox
today and why it’s not possible to match old measurements to new
realities. Ultimately, there can be no half measures in the digital world.
End of Day 1 – Gala Dinner with
MIXX Awards Europe & IAB Europe Research Awards

4. 24 May 2018 - DAY 2
Keynote - The Advertiser View
Franck Sineau, Global Media Director, Richemont
The world’s second-largest luxury goods business spends over half of its
advertising budget online. Franck Sineau explains why Richemont is
committed to digital platforms, how it uses data, and how it will evolve its
approach as the digital landscape transforms.
Keynote - What Builds Brand Love
Anita Caras, Director Sales Insights EMEA, Oath
Ever wonder where brand love comes from? So did Oath. Oath has found
out by looking at the many underlying drivers of brand love in our latest
global consumer research study. We all know what love feels like, and we
know getting your consumers to love your brand is more important today
than ever before. But WHY does a consumer love a brand? What does
that relationship look like?...Come to this session and all will be revealed.
Panel - Rewiring the digital supply chain: the transparency you’re looking
for?
Ciaran O’Kane, Editor, Exchange Wire (Moderator)
James Prudhomme, Managing Director, Index Exchange
Erol Soyer, CEO, ProgRox
Blockchain technology promises to bring new levels of automation to the
booking and delivery of digital ads – and provide new levels of traceability
and transparency in the process. Is a new technology the solution that
can increase trust in digital advertising? Or will it complicate the supply
chain further still? Ciaran O’Kane of Exchange Wire hosts a panel of ad
tech experts putting the future of the digital supply chain under the
spotlight.
Side Session – By Shaa

5. Hot or not?
Through a menu of expert-led side-sessions, we examine the prospects
for the digital ecosystem’s emerging technologies. Will they bring
disruption and opportunity – or simply distract marketers from the
priorities they should be focusing on?
• Digital Outdoor
The creative canvas of outdoor media promises new levels of digital
engagement – but can brands combine the capacity for personalised
targeting with visual impact at scale?
• Digital Audio
Does a world of personalised listening experiences have a role for
brands? We examine how creative and media strategies designed for
radio must evolve for the era of the playlist.
• Virtual Reality and Augmented Reality
A new storytelling platform delivering unprecedented, immersive
experiences? An empathy engine providing new levels of engagement?
The future of research? Or unavoidably awkward technologies that aren’t
yet ready for prime time? Will the real VR and AR please stand up.
Panel - Brand safety inflection point?
John Montgomery, VP Brand Safety, GroupM (Moderator)
Neil Bowman, VP Digital Advertising, at BBC
Anthony Hitchings, Digital Ad Operations Director at FT.com
Brand Safety may have be an overused phrase in 2017, but ensuring
brands have safe experiences online has arguably hit its inflection point.
Reacting to brands need for transparency the IAB introduced the ads.txt
standard. On top of that there have been serious concerns about
contextual advertising and a commitment from publishers and
technology companies to demonstrate compliance with best practice. So
what have we learned and what does the future hold for Brand
confidence ?

6. Panel - Optimising the human: re-engineering roles for the new digital
ecosystem
Neslihan Olcay, CEO at Wavemaker Turkey and Chair of the IAB Europe
Education & Training Committee
Rob Beeler, CEO & Founder, Beeler.Tech
Richard Dunmall, President, MediaIQ
Hossein Houssaini, Global Head of Programmatic Solutions, Havas
Media
In an increasingly automated and AI-driven media landscape, businesses
face a fundamental choice: they can focus on efficiencies and push
human beings into the background, or they can leverage the extra
capacity that technology provides to empower their people. Ad
Operations training consultant Rob Beeler is joined by Hossein Houssaini
of Havas and Richard Dunmall of MediaIQ. Together they explore the
talent development strategies that are securing a role for intuition,
empathy and humanity in the media supply chain.
Presentation – by Teads
Keynote - Embracing an ever-changing future for digital advertising
Amelia Torode, Founder, The Fawnbrake Collective
The importance of digital advertising to business growth will only
increase – but that doesn't make the future of digital advertising any
more predictable. To thrive, businesses must embrace the continual
disruption that is characteristic of the digital landscape. Brand strategist
Amelia Torode examines the practical changes that they can make, in
order to do so: not just executing digital transformation programmes, but
building business strategies, workplace cultures and supplier
relationships that are optimised for on-going change.

7. BOOK YOUR EARLY BIRD PASS
BEFORE 31 MARCH
Book here