1. IActionable
enterprise gamification

2. getting started with enterprise
gamification
12 steps to deploy gamification in the
workplace
Charlie Besecker | 720.220.6556
charlie@iactionable.com IActionable

3. What is Gamification
It’s not about fun, it’s about feedback.
Gamification is the use of game mechanics [points, levels,
leaderboards, achievements, goals] in non-game
applications to drive desired behavior.
At IActionable, we focus on Gamification in the workplace.
It’s all about competition
It’s all about feedback
It’s all about visibility
It’s all about data

4. Set Your Goals| Step 1
COMPANY ECOSYSTEM APPLICATION USE
What cultural change will What is the maturity of
Gamification be designed to application use?
drive?
IActionable Success Continuum
Engagement Training
Competition Adoption
Feedback Compliance
Visibility Productivity
Actionable Data
IActionable

5. Select a Vendor| Step 2
Methodology
Background Cost
Focus It’s all about your goals Interaction
Technology Track Record
Experience
IActionable

6. Metric Mapping | Step 3
• Define expected
Activities activity levels
for all actions DO
Be realistic about goals
and expectations.
Conversions
• What production should
result from activity DON’T
Production
expectations?
Project your wildest
performance dreams.
Quality
$ • What should the qualitative and
quantitative output be of the
production levels?
IActionable

7. Organizational Demographics | Step 4
Game Mechanics & Workforce Age Desire
Incremental
Recognition
20-24
25-34 Desire Real
35-44 Time
Feedback
45-54
55-64
65+
Desire High
Level Goals
IActionable

8. Organizational Culture| Step 5
Collaborate Create
NOT ONE SIZE FITS ALL
Company
Don’t design a competition
Culture engine for a collaborative
company culture.
Control Compete
Bruce Tharp, Haworth – Four Organizational Culture Types IActionable

9. Incorporate Incentives | Step 6
VIRTUAL GOODS OR
TANGIBLE REWARDS?
Determine if Gamification
be used automate existing
incentive programs before
the design stage
Use tangible rewards carefully and sparingly
IActionable

10. Initial Game Design | Step 7
Achievements
Point System
Employee Actions Challenges
Leaderboard
Goals
Profile
Actions
IActionable

11. Installation & Configuration| Step 8
SET IT ALL UP
API and Platform integrated
and set up according to Send & Process
metric mapping and silent Data
deployment.
Receive Data &
Display Results
IActionable

12. Silent Deployment | Step 9
If you can’t measure it, you can’t improve it.
Run the designed Gamification model without the user
interface to develop baseline metrics for existing behavior.
NOT ALWAYS EXPECTED
RESULTS
Account for who ranks
where in silent
deployment
IActionable

13. Design Adjustment | Step 10 Make pre-
deployment
adjustments
Measure Adjust
• Watch for • Tweak rules
expected based on
improvements measured results
• Guard against • Add/remove
loopholes and mechanics as
unintended needed
consequences
Are baseline
metrics as
anticipated?
IActionable

14. Progression Strategies | Step 11
Value and
Rules and Purpose of the Progression of
Parameters of Game Game
the Game Difficulty
Phase 1 Phase 2 Phase 3
Game progression goes beyond basic leveling
IActionable

15. Engage! | Step 12
NEVER STATIC Measure
Gamification opens up
entirely new visibility and
data – use it.
Improve Adjust
IActionable

16. “If you are looking for a gamification app to help drive adoption and focus on
delivering results, IActionable should be the first one you call”
- IActionable Project Manager, Fortune 50 Organization
IActionable
enterprise gamification
Charlie Besecker | 720.220.6556
charlie@iactionable.com

17. Why IActionable
• Only gamification company exclusively focused on
the enterprise.
• Only gamification technology built from the ground
up for the workplace.
• The most cost effective complete gamification
solution.
• Fastest time to deployment and time-to-value.
• Highest customer retention rate.
IActionable

18. What Our Clients Say
“Gamification is now driving overall sales strategy”
“The ROI was real and immediate”
“We’re already considering it for other areas of our
business”
“It’s been amazing to see how Engage’s
gamification ranking capitalized on the natural
competitive spirit of our sales reps”
IActionable

19. What Our Users Say
“Competition Done Right”
“I’m talking about job metrics like it’s fantasy
football”
“Engage your sales force by making daily actions
fun and competitive. So far I love it.”
“It literally makes me want to punch my screen”
(Not all low performers love it)
IActionable

20. “IActionable is attacking the gamification opportunity
from a different background to some of the leading
vendors in this emerging market”
What Researchers Say
“IActionable intends to move gamification from simply
automating an incentive system to establishing a
truly data-driven approach to employee contribution
and indicators of success”
IActionable