Failure to protect sensitive customer data not only results in stiff financial penalties but also leads to loss of customer trust. Organizations must take a proactive approach to secure enterprise data. The four step approach, outlined in this deck, helps organizations to develop a comprehensive approach to keep enterprise data safe.

1. © 2014 IBM Corporation
Four key steps to security and privacy for big data

2. © 2014 IBM Corporation
Addressing Modern Data Security and Privacy Concerns
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Change increases data management challenges
Consumerization of IT
Data is…
Generated 24x7
Used everywhere
Always accessible
On private devices
Data Explosion
Data is…
Leaving the data center
Stored on shared drives
Hosted by 3rd parties
Managed by 3rd parties
Data is…
Produced in high volumes
Stored in diverse formats
Analyzed faster/cheaper
Monetized
Mobile
New data platforms offer tremendous opportunities for enterprises, but they are also a honey pot for attackers.

3. © 2014 IBM Corporation
Addressing Modern Data Security and Privacy Concerns
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Threats to data come from a variety of sources
42%
external, malicious attacks
30%
human errors
29%
system/IT glitches
Where do data breaches originate?
Source: 2014 Cost of Data Breach Study: Global Analysis, Ponemon Institute LLC, May 2014

4. © 2014 IBM Corporation
Addressing Modern Data Security and Privacy Concerns
4
Data breaches have a significant financial impact
of companies said a
data breach caused moderate
to severe impact on the
business
2/3 of customers would
leave you if you mistreated
their data
average cost
of a data breach
$184M - $330M brand value lost by each victim of a data breach
2/3 76% $3.5M
Source: Reputation Impact of a Data Breach, Ponemon Institute LLC, Oct 2011

5. © 2014 IBM Corporation
Addressing Modern Data Security and Privacy Concerns
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Data security is becoming a greater executive concern
Increasingly, companies are appointing CISOs, CROs and CDOs* with direct lines to the Audit Committee
Loss of market share and reputation
Legal exposure
Audit failure
Fines and criminal charges
Financial loss
Loss of data confidentiality, integrity and/or availability
Violation of employee privacy
Loss of customer trust
Loss of brand reputation
CEO
CFO/COO
CIO
CHRO
CMO
*Source: Discussions with more than 13,000 C-suite executives as part of the IBM C-suite Study Series
* Chief Information Security Officer
Chief Risk Officer
Chief Data Officer
C-level officers have varied concerns about data security and privacy.

6. © 2014 IBM Corporation
Addressing Modern Data Security and Privacy Concerns
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To protect data, address these key questions
Where is the sensitive data?
How can sensitive data be protected?
What is actually happening?
How can we prevent unauthorized activities be prevented?
Discovery
Classification
Identity & Access Management
Activity
Monitoring
Blocking
Quarantine
Masking/ Encryption
Assessment
Compliance Reporting & Security Alerts
Data Protection & Enforcement
Security Policies
Access Entitlements
1. Discover
2. Harden
3. Monitor
4. Protect

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Addressing Modern Data Security and Privacy Concerns
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Build a holistic data security and privacy strategy
Big data and traditional environments
Data at Rest
Configuration
Data in Motion
Discovery
Classification
Masking
Encryption
Vulnerability Assessment
Entitlements Reporting
Activity
Monitoring
Dynamic Data Masking
1. Discover
2. Harden
3. Monitor
4. Protect
Blocking
Quarantine
A holistic data security and privacy strategy will: a. prevent data breaches b. ensure data integrity c. reduce cost of compliance d. protect privacy

8. © 2014 IBM Corporation
Addressing Modern Data Security and Privacy Concerns
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Four steps to holistic data security and privacy
Find &
Classify
Secure &
Monitor
Harden
Protect &
Remain Vigilant
 Continuously assess
database
vulnerabilities
 Monitor authorized
access entitlements
 Centralize reporting
 Define sensitive
data
 Discover and
classify sensitive
data
 Collaborate
between business
& IT
 Real-time alerts on
configuration changes
 Preconfigured policies
and reports
 Built-in compliance
workflow
 Automated security
policies
 Enforce change
control
 Mask sensitive data
 Prevent cyber
attacks
 Encrypt data at rest
Best practices based approach aligns people, processes and technology to
create a cohesive, coordinated approach to data security
1
2
3
4

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Addressing Modern Data Security and Privacy Concerns
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Explore further
Four steps to a
proactive big data
security and privacy
strategy
Comprehensive data
protection for
physical, virtual and
cloud
infrastructures
Download these
free eBooks and
get started with
your data security
and privacy journey

10. © 2014 IBM Corporation
Addressing Modern Data Security and Privacy Concerns
10
ACT
with Confidence