1. Global Technology Services
Smart Work: Working Smarter with Unified
Communications
Speaker: Zoran Ojurovic
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2. Agenda
Today’s business challenges drive the need
for innovative approaches
Technology advances create opportunity for changes in
business models
Unified communications are the foundations for innovative
business solutions
Roadmap to Unified Communications
Client success stories
IBM with it’s partners provide organisations with industry
leading solutions
Why IBM?
Client Presentation

3. IBM Global Technology Services
Today’s business challenges drive the need for innovative
approaches
Shifting Expanding enterprise Accelerating demand
business models operations for communications
New marketplaces and Increased mobility Employee and client
new channels expectations
Global operations
New competitive entrants Rapid pace of change
Mergers and acquisitions
with new business models
Breadth of alternatives
Supplier and partner
Clients, partners and
integration Increasing complexity
suppliers demanding real-
time access to information Virtual organisations Home and office computing
Demand for customer- Expanded collaboration Anytime, anywhere
centric services requirements
Social Networks/Web 2.0
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4. IBM Global Technology Services
Source: Gartner A/NZ CIO Survey 2010: ROW shows WW survey results
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5. IBM Global Technology Services
The dramatic evolution of technology creates
opportunity for new business models New Integrated Applications
and Business Processes
Ongoing shift of intelligence into the network
Networks converging to IP
Explosion of wireless and mobile access
Traditional - Structured
Evolution of applications to integrate multiple forms
of communications and information
Availability of robust security solutions
Internet - Open
Video
Voice
Data
On Demand -
Variety of Mobility Intelligence Integrated
end user devices and wireless and security
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6. IBM Global Technology Services
Integrating communications can control costs, improve flexibility,
productivity and collaboration and enable new business models
Common
Security Presence
information view
Location Standards Availability
Data Voice Enterprise video Mobility
• Collaboration • Voice messaging • Video conferencing • Smartphones
• Calendar • Telephone services • Enterprise IPTV • BlackBerry
• E-mail • Audio conferencing devices
• Instant messaging • PDAs
• Web application
Employees Partners Suppliers Social Networks
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7. IBM Global Technology Services
Roadmap to unified communications
Multimedia collaboration and processes
• Mobile/distributed workforce and operations
Business leadership • Converged mobility and wireless solutions
• Business process transformation
• Customer relationship management and human
resources services
IP Video
• Leverage previous infrastructure work
Customer satisfaction • Standards and interoperability
Value
• Use cases: clients, travel, education
Convergence with applications
• Presence/awareness
Employee productivity • Click to talk & conference
• Find me-follow-me
• IP audio/video conferencing
• Unified messaging
Network convergence: IP telephony and VoIP
Cost reduction • Converged IP Networks inside premise
• Wide area converged IP networks
• Position for growth, savings and innovation
IP networks
2000 2012
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8. IBM Global Technology Services
Case Study - IBM merges data and telephony at a New
Zealand College to provide information on demand
Business Challenge
The NZ college had an outdated PABX system and network
A wireless network and telephony solution was required to deliver education in various forms to provide
teachers and 600 students the ability to work anywhere, anytime, without being attached to the network
by a cable
The solution had to be flexible and scalable to accommodate future applications like a multimedia
laboratory and distance learning
Solution
IBM provided and installed, in conjunction with the College IT staff, a complete network infrastructure
which included wireless converged voice and data, Business Partner IP Softphone hardware and
software, a Virtual Private Network (VPN) and firewall
Benefits
Teachers, staff and students have access to the information they require anywhere, when and where
they need it.
Cost savings provided by a Wireless solution which eliminates the requirement for rewiring and cabling.
A converged IP network including Wireless LAN, installed with minimal downtime.
A new telephony system which allows direct access to staff via an IP phone or email, eliminating the
need to contact them via a receptionist.
A new network infrastructure which possesses the flexibility to participate in new technologies in the
future.
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9. IBM Global Technology Services
Case Study – IBM Software takes advantage of Convereged
Networks
The Challenge
Large enterprise with globally distributed, mobile workforce must foster collaboration through the most efficient
channels to optimise productivity and contain costs
Why IBM?
IBM offers an industry-leading, open and extensible software platform for unified communications and collaboration
The Solution
IBM® Lotus® Sametime® software for instant messaging, Web conferencing, voice over IP (VoIP) and more
Key Benefits
• Higher productivity due to faster, easier collaboration and decision making and more effective meetings
• Estimated savings of US$16.5 million per year in reduced phone costs from use of instant messaging
• Estimated savings of US$97 million per year in travel costs from use of Web conferencing
• Client programming model offered through IBM Lotus Expeditor supports plug-in applications to meet specific
business
needs
• Open standards-based platform runs on alternatives to Microsoft® Windows® for potential cost savings on unified
communications and collaboration
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10. IBM Global Technology Services
Meetings without delay
SCENARIO
■ YTD Finance Report needs to be discussed.
■ Darren, CFO, CIO & Accountant, all in separate offices...
BENEFITS
■ High Quality & Secure User Experience
■ Faster time to access A/V & meetings – Increasing Productivity
■ Integrated Library – Ease of access to history
■ Recorded Meetings - Ideal for training
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11. IBM Global Technology Services
IBM with its partners is ideally positioned to provide
organisations with industry leading solutions
IBM Global
Technology
Services
IBM Software IBM Research
Client solutions
Product integration
Cisco
AVAYA
Nortel
networks Product
IBM Ecosystem of integration
IBM Partners* ISV Partners
IBM Servers
and Storage
* Not all inclusive
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12. IBM Global Technology Services * IBM Confidential
Portfolio: Partnering and Alliances
*List is not all-inclusive.
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13. IBM Global Technology Services
Why IBM for Converged Communications Services?
IBM’s experience
- Proven track record for network convergence deployment projects, with over 140
implementations in Australia and New Zealand
- IBM is the support provider for Cisco’s own worldwide internal telephony network
- IBM has the largest worldwide converged IP network. Internally, we have over
160 locations with more than 100,000 IP phones and 160,000 mobile phones over
an integrated network, wholly designed, implemented and maintained by IBM
IBM can bring highly experienced resources to the table
- Local Australia and New Zealand competency with significant Cisco advanced
certifications
- IBM’s large portfolio of alliances and partners
- Ability to leverage local teams and related IBM Global
Technology Services’ practices
IBM can deliver complete services and solutions
- Broad spectrum of services to help our clients, from
business strategy, consulting, design, to implementation
and support
- Highly regarded remote monitoring and maintenance products
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14. IBM Global Technology Services
Copyright information
© Copyright IBM Australia Limited, 2007
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References in this publication to IBM products or services do not imply that IBM intends to make
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