1. IBM in Surveillance:
Solutions that Deliver Innovation
Cheryl Parker
Business Development for ISVs:
Digital Video; Healthcare
Dave Taylor
Executive Architect, Media ISVs

2. Today’s challenges
• Business and data bring new dynamics into a cognitive world
• Issues managing security and operations
Driving transformation
• How IBM can help drive transformation
• Global Sales Support with IBM Client Centers
• Innovation with IBM Analytics
• IBM Storage Solutions for Digital Surveillance
Positioning for the future
• Leverage IBM cognitive initiatives to drive innovation
Agenda
2

3. Thinking out of the toolbox
How digital technologies are powering the operations revolution
Thinking out of the toolbox

4. 9 billion devices around the world are currently
connected to the internet, including computers,
smart phones and much more
The number is expected
to increase dramatically
within the next decade,
with estimates ranging
from 50 Billion devices
to reaching 1 trillion The Internet of Things has
the potential to create
economic impact of $2.7
trillion to $6.2 trillion
annually by 2025

5. Accelerating advances
in technology
And transforming every part of business
Advanced analytics
Creating new products
and business models
Improving operations
and lowering costs
Driving engagement and
customer experience
Pervasive connectivity
Embedded sensors
Cloud computing
Product Lifecycle
Management
IoT is driving digital disruption of the physical world
5
www.ibm.com/io

6. 900 million
Number of events a security
operator has to review on a
monthly basis in one city
22 minutes
The time before the average
attention span of a security
operator monitoring two
cameras drops by 95%
57 percent
of city expenditures
that can be attributed
to public safety
Today there are ~72 million surveillance cameras in use globally
~1.5M new surveillance cameras are being deployed annually
Only 3% of those cameras have intelligence
Humans can not monitor these devices.
Large opportunity to provide asset to make these devices intelligent
Human’s ability
to detect an event
Drops by
95%
The data dynamics that challenge digital
surveillance operations
6

7. Components of
Sensor Based
Security
IT infrastructure is being remade for the cognitive era
 Design for cognitive business
 Trustworthy infrastructure, infusing security and reliability end-to-end
 Developing a fast, flexible and open cloud platform
Cognitive IoT gathers critical context from assets,
equipment, parts, wearables, facilities and more
 Platform of Platforms IBM is committed to integrating
with other leading platforms so customers are not
forced to chose proprietary tech stacks
 IoT specific security security micro-services built
specifically for IoT-based solutions
 Rich integration of contextual data sources leading
the industry at partnering with outside data
providers (e.g. Weather Company)
 Deep, industry-specific analytics models
Leveraging existing security investment to
develop new business use cases
Management
 Reduce operational and IT costs by providing
self-service reporting and analysis to users.
Trustworthy infrastructure, infusing security and reliability end-to-end
 Infrastructure is always available for continuous service uptime and
data protection
 Elimination of unplanned downtime
 Data encryption without compromising performance?
 Mitigation of risk of a cyber crime intrusion
 Prevention of privileged insider threats by eliminating unauthorized
access to sensitive data and services
 Securing your applications and data with seamless management
and backup?
Services
 Design, Installation, Deployment,
 Maintenace, Montoring, Managed Services
Analytics
 Enable effective response to inquiries, requests for services
and investigative actions in a timely manner thus increasing
overall customer satisfaction.
 Deliver a foundation for more proactive safety and security.
 Provide greater predictive analysis and data mining from
disparate data sources.
 Increase quality of decisions by providing more insightful,
actionable reporting.
 Optimize resources to effectively meet objectives that evolve
over time.
7
Components of
Sensor Centric
Security

8. IT infrastructure is being remade for the cognitive era
 Design for cognitive business
 Trustworthy infrastructure, infusing security and reliability end-to-end
 Developing a fast, flexible and open cloud platform
Leveraging existing security investment to
develop new business use cases
Analytics
 Enable effective response to inquiries, requests for services
and investigative actions in a timely manner thus increasing
overall customer satisfaction.
 Deliver a foundation for more proactive safety and security.
 Provide greater predictive analysis and data mining from
disparate data sources.
 Increase quality of decisions by providing more insightful,
actionable reporting.
 Optimize resources to effectively meet objectives that evolve
over time.
8
Cognitive IoT gathers critical context from assets,
equipment, parts, wearables, facilities and more
 Platform of Platforms IBM is committed to integrating
with other leading platforms so customers are not
forced to chose proprietary tech stacks
 IoT specific security security micro-services built
specifically for IoT-based solutions
 Rich integration of contextual data sources leading
the industry at partnering with outside data
providers (e.g. Weather Company)
 Deep, industry-specific analytics models
Services
 Design, Installation, Deployment,
 Maintenace, Montoring, Managed Services
Management
 Reduce operational and IT costs by providing
self-service reporting and analysis to users.
Trustworthy infrastructure, infusing security and reliability end-to-end
 Infrastructure is always available for continuous service uptime and
data protection
 Elimination of unplanned downtime
 Data encryption without compromising performance?
 Mitigation of risk of a cyber crime intrusion
 Prevention of privileged insider threats by eliminating unauthorized
access to sensitive data and services
 Securing your applications and data with seamless management
and backup?
Components of
Sensor Based
Security
Components of
Sensor Centric
Security

9. Driving transformation to deliver higher value
Intelligent Video analytics insight
and response management
Event and pattern Identification
Correlation with other data feeds
Response management with continual improvements
Video Analytics
Environment monitoring video feeds to search for event conditions
Time / Date / Location Tagging
Alerting of condition
First pass monitoring done by analytics
Video Center Approach
Multi video feeds with dedicated human monitors.
Playback, remote pan/tilt of camera, over reliance
on institutional expertise
Fixed Lens to Camera CCTV
Needs human to monitor or review
Becoming smarter
Time
Customer Value
9

10. IBM is the trusted partner with proven industry
expertise, business solutions, and global ecosystem
• Watson IoT Platform
• Partner Ecosystem
• Analytics & Cognitive
• Security
• Cloud, On-Premise, Hybrid
Secure,
Scalable, &
Open Platform
to enable IoT
• IoT Applications
• Industry Solutions
• Third Party Solutions
• GBS Digital Ops Practice
• Client experience
Industry-specific
expertise to
solve business
needs
• Watson capabilities via APIs
• GBS’ Cognitive Practice
• Digital Transformation and Industry
Know-how
• Data: Weather, Social, etc…
Capabilities to
help digital
businesses
become
cognitive
IBM’scomprehensiveIoTPortfolioto
accelerateyourtransformation
 750 IoT Patents; 3x times any other company
 40% faster development with Bluemix and Watson IoT Platform
 77k developers using Watson Developer Cloud globally
 26B inquires handled daily by The Weather Company platform
 10k clients in 133 countries rely on IBM Security solutions
 15B events managed daily by IBM Security services
 IBM Solutions used globally across various industries
̶ 4000 IoT clients worldwide
̶ 7 of the 10 largest automotive companies
̶ 8 of the 10 largest oil & gas companies
̶ 11 of the 20 largest diversified utility companies
̶ 6 of the 10 largest energy companies
̶ 9 of the 15 busiest airports
̶ 11 of the 12 major aerospace and defense companies
 Over 1400 global IoT Business Partners
 350+ Watson ecosystem partners
 24+ Watson APIs, powered by 50 cognitive technologies
 1.3B Watson API calls processed per month … and growing
 The industry’s only consulting practice dedicated to Cognitive
Business, drawing on 2000 experts in industry dynamics, data
science, and analytics
10

11. 37X
increase
in daily mobile
transactions
IOT
30 billion
devices, 2020
6.75 TBs
of data will be
created
per person per day
by 2018
By 2020, more than
1/3 of data will
live or pass through the cloud
64% of cloud adopters
are using some form of hybrid cloud1
Cognitive and Cloud bring new data dynamics
11
1 IDC, “Don’t Get Left Behind - The Business Benefits of Achieving Greater Cloud Adoption.”

12. IBM Storage awards and accolades
12
IBM Storage
2013, 2015 & 2016
IBM Malaysia
Customer Care Award Winner
IBM Storwize V7000F
2016
Product of the Year Finalist:
All-flash Systems
IBM FlashSystem A9000
2016
Product of the Year Finalist:
All-flash Systems
IBM FlashSystem A9000R
2016
Product of the Year Finalist:
All-flash Systems
IBM FlashSystem
2015 - 2016
A Major Player in All-Flash Array by
IDC MarketScape3
IBM Spectrum Storage
2014 & 2015
#1 Software-Defined Storage
Controller Software4
IBM Tape Library
2014 - 2016
Market Leader
IBM Cloud Object
Storage
2016
Market Leader
Scale-Out Object Storage
Software
IBM FlashSystem
A9000/A9000R
2016
Top 10 Coolest Flash Products
IBM FlashSystem 900
2016
Best of Show
Most Innovative Flash Memory Enterprise
Business Application
IBM Spectrum Storage &
IBM Spectrum Computing
2016
Top 10 Making Software-Defined a Reality
1Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of
the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a
particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. 2 IDC MarketScape WW Object-Based Storage 2016
#US41918416 Dec. 2016 3 IDC MarketScape WW All-Flash Array 2015-2016 #US40721815 Dec. 2015; 4IDC WW Quarterly Storage Software Qview 2Q, 2016.
IBM Storage
Singapore Readers Choice
Awards
2015 & 2016: Storage Hardware
2013: Enterprise Disk Systems
IBM Storwize, XIV, DS8000
2013 - 2016
A Leader:
Magic Quadrant for General-Purpose Arrays1
IBM FlashSystem
2014 - 2016
A Leader:
Magic Quadrant for Solid State Arrays1
IBM Spectrum Protect
2011 - 2016
A Leader:
Magic Quadrant for Data Center Backup &
Recovery Software1
IBM Cloud Object Storage
2016
Highest Scores for Analytics, Archiving & Cloud
Storage Use Cases:
Critical Capabilities for Object Storage1
IBM Spectrum Scale &
IBM Cloud Object Storage
2016
A Leader:
Magic Quadrant for Distributed File Systems &
Object Storage1
IBM Spectrum Virtualize
2016
Winner: Virtualization Category
Tech Innovator Awards
IBM Cloud Object
Storage
2016
A Leader in Object-Based Storage
by IDC MarketScape2
IBM Spectrum Virtualize
Software-Defined Flash
Storage
2016
Top 10 Coolest Flash Storage and SSD
Products

13. Broadest Storage and Software Defined Portfolio
13
IBM Flash Solutions make
fast storage simple
Software-defined storage
to speed innovation and
hybrid cloud
IBM Software Defined
Storage
• IBM Spectrum Storage Suite
• IBM Spectrum Control /
Storage Insights
• IBM Spectrum Protect
• IBM Spectrum Accelerate
• IBM Spectrum Archive
• IBM Spectrum Scale
• IBM Spectrum Virtualize
• IBM Spectrum Copy Data
Management
IBM Cloud Object Storage
IBM Converged Infrastructure
VersaStack
• IBM FlashSystem V9000
• IBM FlashSystem A9000
• IBM FlashSystem 900
• IBM Storwize
V7000/V7000F/V7000U
• IBM Storwize V5030F/V5030/
V5020/V5010
• IBM SAN Volume Controller
IBM PurePower
• IBM Storwize V7000
IBM Storage Solutions
IBM All Flash
• IBM FlashSystem A9000
• IBM FlashSystem A9000R
• IBM FlashSystem V9000
• IBM FlashSystem 900
• IBM DS8888F/DS8886F/DS8884F
• IBM Storwize V7000F/V5030F
• IBM DeepFlash 150
• IBM DeepFlash ESS
IBM Hybrid Storage
• IBM DS8884/DS8886
• IBM XIV Storage System
• IBM Storwize
V7000/V7000U/V5030/
V5020/V5010
IBM Elastic Storage Server
IBM Software Defined
Computing
• IBM Spectrum Symphony
• IBM Spectrum LSF
• IBM Spectrum Conductor
Faster applications, faster
time to benefits, easy,
efficient and versatile,
certified and tested for you
Defining a new generation of
software-defined computing
infrastructure
Tape Storage for data protection
and long term retention .Storage
Networking for increased
performance, security and
flexibility
IBM Business Continuity
& Connectivity
IBM Tape & Virtual Tape Systems
• TS7700, TS7760
• Tape Libraries
• LTO7 and enterprise tape drives
• ProtecTIER Deduplication
IBM Storage Networking (SAN)
• Directors
• Switches
• Specialty Switches

14. High performance tiered storage
that lowers cost with exabyte scale
 80% of data on high-cost disk is untouched
 Regulatory / industry requirements demand
near- line access
 Longer data-retention times
 Expensive data infrastructure management
 Challenges with tiering data in silos
System pool
(HS Disk)
Gold pool
(NLDisk)
Tape Library
Cloud and Object Storage
DVS Recording Servers
14
IBM Cloud Object Storage

15. 15
Speed Space
Shutterfly and Cleversafe - Unlimited Storage, Forever
PublicHybridLocal
IBM Internal Use Only
IBM Storwize system
Tiger Bridge Connector
XProtect Recording Servers
on-premises off-premises
XProtect smart client
IBM Cloud Object Storage, Milestone and Tiger Bridge

16. Built on disruptive innovation
pioneered by Cleversafe
16
 Innovation Leader.
Software-defined. 400+ patents.
 Market Leader IDC 20161
Gartner 20162
 Scale Leader.
Only vendor with multiple 100-petabyte
customers deployed.
Sources:
(a) IDC Object Storage Marketscape, 2014, and 2016 reports..
(b) Gartner Critical Capabilities for Object Storage Report, 2016

17. Value of Object Storage in a Sensor Centric
Security Solution
Opens the
solution to on
premise, hybrid
or cloud based
asset storage
Customers can
migrate at their
own schedule
from CAPEX to
OPEX
Customers can
choose where
assets are
retained based
on importance
or expectation
of use
In an
environment
when the large
data prevents
back up, object
storage delivers
additional data
protection
Tier the most
idle assets to
tape delivering
the highest ROI
17

18. IBM Cloud Object Storage
Industry leading flexibility, scalability and simplicity
18
Hybrid
Consistent, uniform, and open technology across on-prem, dedicated
and public cloud makes it simpler and more efficient to manage data,
workloads, and business processes
• Single tenant
• Design specific to client needs
• Total control of system
• On-premise compute and data
co-located
• Single tenant (compliant)
• No datacenter space required
• Flexible configuration options
• OPEX vs CAPEX
• Multi-tenant
• Usage-based pricing
• Elastic capacity
• No datacenter space required
• Fully managed
• In-cloud compute and data co-located
• OPEX vs CAPEX
On-Premise Dedicated Public

19. IBM Cloud Object Storage
Redefining availability, security and economics of data storage
19
Traditional Storage
1 TB
of usable data
1.2 TB
D.C.
1.2 TB
Dallas
1.2 TB
San Jose
3.6 TB
of raw storage
0.56 TB
D.C.
0.56 TB
Dallas
0.56 TB
San Jose
1.7 TB
of raw storage
IBM Cloud Object Storage
Slices are distributed
geographically for durability
and availability.
You can lose some number
of slices due to failure or
disaster, and still quickly
recover 100% of your data.
IBM Cloud Object Storage
requires less than half the
storage and 70% lower TCO.
What does that mean to IT?
1 TB
of usable data

20. Only IBM delivers a unified platform for
cloud object storage wherever you need it
20
IBM is the only storage provider that shares the same DNA across your platforms
We offer flexibility, security, availability and economics you won’t find anywhere else.
*IBM Cloud Object Storage on-prem solution delivers >70% lower TCO than traditional on-premise storage. Source: Forrester Total Economic Impact Study, 2015. IBM Cloud Object Storage public cloud services deliver from
7% -31% lower TCO than Amazon cloud object storage services based on published IBM and Amazon list prices. Source: IBM Internal analysis Q4 2016.
1130% 70% 100%
Nines
reliability
Lower Cost of
Ownership*
Uptime

21.  Fully tested and optimized solution
̶ Leverage a fully tested, optimized, integrated and Milestone-certified
solution to manage data growth and improve data economics
 Reduce costs
̶ Reduce archival footprint and costs with IBM Spectrum Archive
and IBM Spectrum Scale in combination with Milestone XProtect
 Boost performance
̶ Realize exceptional performance with a unique tape
prefetch capability
 Improve business results
̶ Store high-resolution formats to improve perpetrator
isolation and deliver high-quality evidence
Reduce costs, improve performance and secure digital video files
Integrated IBM Storage Milestone Systems
solution IBM Spectrum Archive Pre-Fetch Plug-in
for Milestone Systems
 Manage growth, reduce complexity
̶ Deliver high scalability and storage media portability
while reducing complexity
21
For more information, read the solution brief

22. Notes
(a) This compares the 9-year TCO for the required storage capacities for tape
and disk.
(b) The energy and floor space costs for tape are so low (as a percentage of
TCO that they are indiscernible in the column on the left.
Tape vs. Disk cost comparison:
Lower project costs with IBM Pre-Fetch Plug-in!
 Comparing 9 year TCO
for Disk versus Tape
for archived data
 Tape is 26X lower TCO
Source: The Clipper Group
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
$40,000,000
Tape Disk
Floorspace
Energy
Equipment, Media
(if separate), and
Maintenance
$38,454,657
$1,490,581
Disk’s
Average
TCO is
26
Times
Tape’s
Average
TCO

23. Emmy for high performance video processing
with Spectrum Archive
Easy to Use
When FOX Networks Group used the Linear Tape
File System, IBM earned its first Emmy Award for
"improving the ability of media companies to capture,
manage and exploit content in digital form,
fundamentally changing the way that audio and video
content is managed and stored."
Files are accessible through
folders and directories
Interoperable
Works with any
operating system
Safe
More reliable than
a hard disk
Reliable
Data can be accessed
for decades
Ends Vendor lock-in
A file system that is cross-
platform and interoperable
Full story at http://www.research.ibm.com/articles/linear-tape-file-system.shtml
Adaptive to existing
workflow integration for
instant and easy access
In the past, for a company to
store content on tape, it
meant that their data was
'stuck' in one application or
operating system and wasn't
accessible across different
vendors' platforms
23

24.  Advanced Video Analytics
 Licence Plate Recognition
 Safety
 Video Correlation
 Content Indexing
 Facial Recognition
 People Counts
 Demographics
Video Analytics applies across both
Looking for
People with $
Looking for People
of Interest
Innovation with IBM to deliver new use cases
for video data
Marketing Security
24

25. Tailored with customized content and technology
Latest server and storage technology On-site, remote, & virtual delivery
Strategy and Futures
Introduction of ROI modeling
& management tools
Briefings, demonstrations & technical
consultation
Interactive client insight engagements
Hybrid briefing/design engagements
(Infrastructure Solution Briefings)
Partnering to build better technical solutions
for your business
Executive Briefings Hybrid Cloud Solutions
Benchmarks, PoC/PoTs Internet of Things Center of Excellence
Workshops and Consulting
Locations:
 Austin
 Beijing
 Boeblingen
 Guadalajara
 Montpellier
 Moscow
 Paris
 Poughkeepsie
 Rochester
 Tokyo
 Tucson
Thought Leadership and Technical
Expertise to Deliver Winning Solutions
Contact us:
ccenter@us.ibm.com
IBM Client Centers
25

26.  Leverage IBM enabled solutions to deliver compelling choices that can deploy quickly
 Deliver proven and enabled solutions that produce high client satisfaction
 Deploy optimum, right sized solutions with best practices
 Partner with IBM global sales, partner ecosystem and support to deliver to any
opportunity regardless of size
 Digital Surveillance customers with MOI, Municipalities, Stadiums, Airports, Data
Centers, Utilities
Let the IBM Cognitive initiatives drive innovation
26

27. ibm.com/storage
IBM Storage & SDI