SlideShare una empresa de Scribd logo
1 de 41
Descargar para leer sin conexión
SUMMIT
BRIEFING ON HOW INTERNATIONAL AGENCIES CAN GENERATE
INCREMENTAL NEW BUSINESS IN THE WAKE OF LONDON 2012
Ardi Kolah LL.M FCIPR FCIM FRSA

ICCO Summit 2013
Change or Perish: The Future of PR
10-11 October
Paris, France

www.guruinabottle.com

Copyright©2013. All rights reserved.
What this briefing will cover this afternoon

1.
2.
3.
4.
5.
6.
7.
8.

Identifying the new business opportunities
Explaining the timescales and bidding processes
Reporting/estimating the budgets
Highlighting the problems presented in specific markets
Detailing the local business cultures
Explaining when and where to seek joint-venture partners
Analysing the competition
Outlining the best approach to secure contracts in each
market

www.guruinabottle.com

Copyright©2013. All rights reserved.
Identifying new business opportunities
over the next 10 years
Sports marketing agencies and advisors includes, PR
agencies, advertising agencies, marketing agencies,
sponsorship agencies, management consultants, law firms,
media rights advisors and accountants.

Infrastructure, technology and logistics includes overlay
specialists, architect firms, engineering companies, social
media and digital technology specialists, hardware specialists
for venue and stadium construction, TV production and
technology companies.
Marketing services providers includes facilities management,
security, catering, hospitality, linguistic services, travel and
transportation and ticketing companies.

www.guruinabottle.com

Copyright©2013. All rights reserved.
Experts consulted during the research phase
Alaa Shadid, Grant Thornton; Andrew Bacchus, UK Trade & Industry; Andrew Hodson,
Icon; Andy Westlake, Fast Track; Beth Garcia, Approach; Chris Satterthwaite, Chime
Communications; Dennis Mills, Major Events International; David Haigh, Brand
Finance; Duncan Hall, PKL; Eloy Mason, 4 global; Frank Saez, SMG-Insight/YouGov;
Fiona Pelham, Sustainable Events; Gilbert van Kerckhove, Beijing Global Strategy
Consulting; Jeremy Summers, Pitmans SK Sport & Entertainment; Joe O’Neill, Arena
Group; Jon Sellins, Wembley Stadium Consultancy; Julie Clark, PwC; Karen Earl,
European Sponsorship Association; Lesa Ukman, IEG; Madeleine Blankenstein, Grant
Thornton Brazil; Matthew Wheeler, Sports Investment Partners; Mickey Charles, The
Sports Network; Mike Lee, Vero; Nicholas Reynolds, Populous; Peter Schad, PKL;
Rachael Church, Zigzag Media; Rob Mason, IMG; Simon Cummins, Odgers Berndston;
Simon Rines, Sponsorship Today; Steve Madincea, PRISM; Teri van Schooten, Verve
Consulting; Tom Mayo, Mayo & Co; and William Vitale, Vital Communications.

www.guruinabottle.com

Copyright©2013. All rights reserved.
UK perspective

www.guruinabottle.com

Copyright©2013. All rights reserved.
Influence over HM Government’s growth strategy
for professional and business services

www.guruinabottle.com

Copyright©2013. All rights reserved.
Analysis of 55 global sports events taking place
outside of UK to 2022

www.guruinabottle.com

Copyright©2013. All rights reserved.
Estimated value of €6.9bn in incremental new business

Western & Northern Europe
Asia

Most valuable
markets

Central, Eastern & Southern Europe
North America
South America
Oceania
Middle East
Africa

www.guruinabottle.com

Copyright©2013. All rights reserved.
Insight from the research

www.guruinabottle.com

Copyright©2013. All rights reserved.
The big FIVE one-off global sports events for new business!

www.guruinabottle.com

Copyright©2013. All rights reserved.
www.guruinabottle.com

Copyright©2013. All rights reserved.
Estimated value of contracts available: €1.4bn
During this period, South America will host 7% of the major events
awarded to date as measured in terms of importance.

Estádio do Maracanã has been
redeveloped at a cost of €313m
in time for the FIFA World Cup 2014

www.guruinabottle.com

Copyright©2013. All rights reserved.
Estimated value of contracts available: €1.5bn

During this period Eastern and Southern Europe will
host 20% of the major events awarded to date as
measured in terms of importance.

Fisht Olympic Stadium in Sochi due to be completed
Nov 2013
www.guruinabottle.com

Copyright©2013. All rights reserved.
www.guruinabottle.com

Copyright©2013. All rights reserved.
Estimated value of contracts available: €326m
During this period Western and Northern Europe will host 33% of
the major sports events awarded to date in terms of importance
and this represents the largest number of opportunities for the
UK sector globally.

Stede de France in Saint-Denis
is earmarked for the opening
and final match of the
tournament.

www.guruinabottle.com

Copyright©2013. All rights reserved.
www.guruinabottle.com

Copyright©2013. All rights reserved.
Estimated value of contracts available: €567m
During this period Asia will be host to 21% of the major events
awarded to date as measured in terms of importance.
UK firms involved in the construction of the 2012 Olympic Park in
East London have already been on trade missions in an attempt to
secure lucrative contracts ahead of the 2014 Asian Games in
Incheon, 2015 Summer Universiade in Gwangju and the 2018
Winter Olympics in PyeongChang among other events.
The total budget for the 2014 Asian Games in Incheon is €1.2bn of
which €1.08bn is to be spent on venue construction.

www.guruinabottle.com

Copyright©2013. All rights reserved.
www.guruinabottle.com

Copyright©2013. All rights reserved.
Estimated value of contracts available: €1.8bn

During this period the Middle East will host 4% of the major events
awarded to date as measured in terms of importance. The majority
of opportunities will be in Qatar as a result of the country hosting
the 2022 FIFA World Cup.
By paying attention to sport, cultural and education facilities, Qatar
aims to raise its profile on the world stage for global sport and is
determined to achieve the status as the sports hub of the Middle
East and a major destination for world-class events in all sports.

www.guruinabottle.com

Copyright©2013. All rights reserved.
Explaining the timescales and bidding process
Events
2013 ITTF World Table Tennis Championships
2014 FEI World Equestrian Games
2015 FISA World Rowing Championships
2016 UEFA European Football Championships

Most popular sports
Football, rugby union, handball, basketball, cycling,
sailing, volleyball, motorsport, golf, tennis

Bids
2017 FIH World Hockey Championships (joint bid with
Germany)
2017 ICF Canoe Slalom World Championships
2017 ICF Wildwater Canoeing World Championships
2018 Gay Games
Possible 2022 Winter Olympic Games bid from Nice
and 2024 Summer Olympic Games bid from Paris

Venues under construction
Stade de Bordeaux
Stade des Lumières
Stade de Nice
New French Rugby Stadium

www.guruinabottle.com

Copyright©2013. All rights reserved.
Insight from the research

www.guruinabottle.com

Copyright©2013. All rights reserved.
Reporting and estimating budgets

www.guruinabottle.com

Copyright©2013. All rights reserved.
Highlighting the problems in specific markets

www.guruinabottle.com

Copyright©2013. All rights reserved.
Subsidy applied by local players

www.guruinabottle.com

Copyright©2013. All rights reserved.
Detailing local culture

www.guruinabottle.com

Copyright©2013. All rights reserved.
Absence of an ‘intelligent buyer’

www.guruinabottle.com

Copyright©2013. All rights reserved.
Seeking joint venture partners

www.guruinabottle.com

Copyright©2013. All rights reserved.
Analysing the competition

www.guruinabottle.com

Copyright©2013. All rights reserved.
France

www.guruinabottle.com

Copyright©2013. All rights reserved.
Germany

www.guruinabottle.com

Copyright©2013. All rights reserved.
Australia

www.guruinabottle.com

Copyright©2013. All rights reserved.
United States

www.guruinabottle.com

Copyright©2013. All rights reserved.
Effective approaches to securing new business

Face 2 Face
communication

www.guruinabottle.com

Copyright©2013. All rights reserved.
Playing the home advantage

www.guruinabottle.com

Copyright©2013. All rights reserved.
Become a partner not just a supplier

www.guruinabottle.com

Copyright©2013. All rights reserved.
Provide evidence of results

PR
www.guruinabottle.com

Copyright©2013. All rights reserved.
Work with Government to open doors

www.guruinabottle.com

Copyright©2013. All rights reserved.
“Based upon the success of the London 2012
Olympic Games, how then will the UK sports
industry export itself around the globe to
leverage its vast expertise to the next willing
recipient? Ardi Kolah challenges the reader to
think outside of the box and adapt to the
emerging and widely diverse market
opportunities in order to establish a viable and
sustainable platform, building upon the recent
euphoria and profits at home, for the next 10
years.”
Peter Miller, Vice-President, Sports &
Education Development, Global Events Group
www.guruinabottle.com

Copyright©2013. All rights reserved.
Thank you for listening

www.guruinabottle.com

Copyright©2013. All rights reserved.
SUMMIT

Más contenido relacionado

Similar a HOW INTERNATIONAL AGENCIES CAN GENERATE INCREMENTAL NEW BUSINESS IN THE WAKE OF LONDON 2012 by Ardi Kolah, ICCO Summit 2013

GCF - Présentation F&B - 0922.pdf
GCF - Présentation F&B - 0922.pdfGCF - Présentation F&B - 0922.pdf
GCF - Présentation F&B - 0922.pdfLucas518833
 
GCF - Présentation F&B - 0922.pdf
GCF - Présentation F&B - 0922.pdfGCF - Présentation F&B - 0922.pdf
GCF - Présentation F&B - 0922.pdfLucas518833
 
GCF - Présentation F&B - 0922 .pdf
GCF - Présentation F&B - 0922 .pdfGCF - Présentation F&B - 0922 .pdf
GCF - Présentation F&B - 0922 .pdfLucas518833
 
The State of European Fintech 2019
The State of European Fintech 2019The State of European Fintech 2019
The State of European Fintech 2019Finch Capital
 
Class 18 - Ch6 - Int'lTrade Theory PP's-2.pptx
Class 18 - Ch6 - Int'lTrade Theory PP's-2.pptxClass 18 - Ch6 - Int'lTrade Theory PP's-2.pptx
Class 18 - Ch6 - Int'lTrade Theory PP's-2.pptxsnrutledge
 
Persuasive Essay On Football
Persuasive Essay On FootballPersuasive Essay On Football
Persuasive Essay On FootballCindy Vazquez
 
2019 French Venture Capital Landscape
2019 French Venture Capital Landscape2019 French Venture Capital Landscape
2019 French Venture Capital LandscapePauline Studer
 
Presentazione TIP - European Midcap Event, Francoforte
Presentazione TIP - European Midcap Event, FrancofortePresentazione TIP - European Midcap Event, Francoforte
Presentazione TIP - European Midcap Event, FrancoforteTamburi Investment Partners
 
The Impact Of The Commonwealth Games 2016
The Impact Of The Commonwealth Games 2016The Impact Of The Commonwealth Games 2016
The Impact Of The Commonwealth Games 2016Jennifer Marie
 
GCF - Présentation Mobility & Environment - 1022 .pdf
GCF - Présentation Mobility & Environment - 1022 .pdfGCF - Présentation Mobility & Environment - 1022 .pdf
GCF - Présentation Mobility & Environment - 1022 .pdfLucas518833
 
GCF - Our Added Value in Mobility & Environment Sector 0224
GCF - Our Added Value in Mobility & Environment Sector 0224 GCF - Our Added Value in Mobility & Environment Sector 0224
GCF - Our Added Value in Mobility & Environment Sector 0224 hnaour
 
Leaders Study Program, Paris 2019 - BNP Paribas
Leaders Study Program, Paris 2019 - BNP ParibasLeaders Study Program, Paris 2019 - BNP Paribas
Leaders Study Program, Paris 2019 - BNP Paribaswww.theurbanvision.com
 
GCF - Présentation Mobility & Environment - 1122_.pdf
GCF - Présentation Mobility & Environment - 1122_.pdfGCF - Présentation Mobility & Environment - 1122_.pdf
GCF - Présentation Mobility & Environment - 1122_.pdfHlnePEYRUSQUE
 
GCF - Présentation Mobility & Environment - 1222_compressed.pdf
GCF - Présentation Mobility & Environment - 1222_compressed.pdfGCF - Présentation Mobility & Environment - 1222_compressed.pdf
GCF - Présentation Mobility & Environment - 1222_compressed.pdfHlnePEYRUSQUE
 
150223 - GCF - M&A trends in Interim & our BUY SIDE methodology - UK -.pdf
150223 - GCF - M&A trends in Interim & our BUY SIDE methodology - UK -.pdf150223 - GCF - M&A trends in Interim & our BUY SIDE methodology - UK -.pdf
150223 - GCF - M&A trends in Interim & our BUY SIDE methodology - UK -.pdfHlnePEYRUSQUE
 
London 2012; Travel Industry
London 2012; Travel IndustryLondon 2012; Travel Industry
London 2012; Travel IndustryClarion Marketing
 

Similar a HOW INTERNATIONAL AGENCIES CAN GENERATE INCREMENTAL NEW BUSINESS IN THE WAKE OF LONDON 2012 by Ardi Kolah, ICCO Summit 2013 (20)

GCF - Présentation F&B - 0922.pdf
GCF - Présentation F&B - 0922.pdfGCF - Présentation F&B - 0922.pdf
GCF - Présentation F&B - 0922.pdf
 
GCF - Présentation F&B - 0922.pdf
GCF - Présentation F&B - 0922.pdfGCF - Présentation F&B - 0922.pdf
GCF - Présentation F&B - 0922.pdf
 
GCF - Présentation F&B - 0922 .pdf
GCF - Présentation F&B - 0922 .pdfGCF - Présentation F&B - 0922 .pdf
GCF - Présentation F&B - 0922 .pdf
 
The State of European Fintech 2019
The State of European Fintech 2019The State of European Fintech 2019
The State of European Fintech 2019
 
Class 18 - Ch6 - Int'lTrade Theory PP's-2.pptx
Class 18 - Ch6 - Int'lTrade Theory PP's-2.pptxClass 18 - Ch6 - Int'lTrade Theory PP's-2.pptx
Class 18 - Ch6 - Int'lTrade Theory PP's-2.pptx
 
Persuasive Essay On Football
Persuasive Essay On FootballPersuasive Essay On Football
Persuasive Essay On Football
 
2019 French Venture Capital Landscape
2019 French Venture Capital Landscape2019 French Venture Capital Landscape
2019 French Venture Capital Landscape
 
Presentazione TIP - European Midcap Event, Francoforte
Presentazione TIP - European Midcap Event, FrancofortePresentazione TIP - European Midcap Event, Francoforte
Presentazione TIP - European Midcap Event, Francoforte
 
Chapter 1
Chapter 1Chapter 1
Chapter 1
 
Bus395 ch01
Bus395 ch01Bus395 ch01
Bus395 ch01
 
The Impact Of The Commonwealth Games 2016
The Impact Of The Commonwealth Games 2016The Impact Of The Commonwealth Games 2016
The Impact Of The Commonwealth Games 2016
 
GCF - Présentation Mobility & Environment - 1022 .pdf
GCF - Présentation Mobility & Environment - 1022 .pdfGCF - Présentation Mobility & Environment - 1022 .pdf
GCF - Présentation Mobility & Environment - 1022 .pdf
 
GCF - Our Added Value in Mobility & Environment Sector 0224
GCF - Our Added Value in Mobility & Environment Sector 0224 GCF - Our Added Value in Mobility & Environment Sector 0224
GCF - Our Added Value in Mobility & Environment Sector 0224
 
Atos Olympic Customers Brochure 2014
Atos Olympic Customers Brochure 2014Atos Olympic Customers Brochure 2014
Atos Olympic Customers Brochure 2014
 
Leaders 2014
Leaders 2014Leaders 2014
Leaders 2014
 
Leaders Study Program, Paris 2019 - BNP Paribas
Leaders Study Program, Paris 2019 - BNP ParibasLeaders Study Program, Paris 2019 - BNP Paribas
Leaders Study Program, Paris 2019 - BNP Paribas
 
GCF - Présentation Mobility & Environment - 1122_.pdf
GCF - Présentation Mobility & Environment - 1122_.pdfGCF - Présentation Mobility & Environment - 1122_.pdf
GCF - Présentation Mobility & Environment - 1122_.pdf
 
GCF - Présentation Mobility & Environment - 1222_compressed.pdf
GCF - Présentation Mobility & Environment - 1222_compressed.pdfGCF - Présentation Mobility & Environment - 1222_compressed.pdf
GCF - Présentation Mobility & Environment - 1222_compressed.pdf
 
150223 - GCF - M&A trends in Interim & our BUY SIDE methodology - UK -.pdf
150223 - GCF - M&A trends in Interim & our BUY SIDE methodology - UK -.pdf150223 - GCF - M&A trends in Interim & our BUY SIDE methodology - UK -.pdf
150223 - GCF - M&A trends in Interim & our BUY SIDE methodology - UK -.pdf
 
London 2012; Travel Industry
London 2012; Travel IndustryLondon 2012; Travel Industry
London 2012; Travel Industry
 

Más de International Communications Consultancy Organisation (ICCO)

Más de International Communications Consultancy Organisation (ICCO) (20)

World PR Report 2014
World PR Report 2014World PR Report 2014
World PR Report 2014
 
Why PR Measurement Has Never Been More Important
Why PR Measurement Has Never Been More ImportantWhy PR Measurement Has Never Been More Important
Why PR Measurement Has Never Been More Important
 
Transformation is 24/7. How do global communications professionals deal with ...
Transformation is 24/7. How do global communications professionals deal with ...Transformation is 24/7. How do global communications professionals deal with ...
Transformation is 24/7. How do global communications professionals deal with ...
 
The Future of Business Citizenship: A Roadmap to Connecting Business Needs an...
The Future of Business Citizenship: A Roadmap to Connecting Business Needs an...The Future of Business Citizenship: A Roadmap to Connecting Business Needs an...
The Future of Business Citizenship: A Roadmap to Connecting Business Needs an...
 
Partners in International Communications
Partners in International CommunicationsPartners in International Communications
Partners in International Communications
 
The Business Impact of Influence
The Business Impact of InfluenceThe Business Impact of Influence
The Business Impact of Influence
 
The Rise of Asian PR - India
The Rise of Asian PR - IndiaThe Rise of Asian PR - India
The Rise of Asian PR - India
 
A virtual union among PR agencies in the digital environment
A virtual union among PR agencies in the digital environment A virtual union among PR agencies in the digital environment
A virtual union among PR agencies in the digital environment
 
The Rise of Asian PR - Japan
The Rise of Asian PR - JapanThe Rise of Asian PR - Japan
The Rise of Asian PR - Japan
 
The Rise of Asian PR - Middle East
The Rise of Asian PR - Middle EastThe Rise of Asian PR - Middle East
The Rise of Asian PR - Middle East
 
The Rise of Asian PR - China
The Rise of Asian PR - ChinaThe Rise of Asian PR - China
The Rise of Asian PR - China
 
Getting the Talent We Deserve
Getting the Talent We DeserveGetting the Talent We Deserve
Getting the Talent We Deserve
 
The relationship between ‘brand purpose’ and ‘brand communication’
The relationship between ‘brand purpose’ and ‘brand communication’The relationship between ‘brand purpose’ and ‘brand communication’
The relationship between ‘brand purpose’ and ‘brand communication’
 
[Un]common Sense: 10 Rules of Doing PR In Emerging Markets
[Un]common Sense: 10 Rules of Doing PR In Emerging Markets[Un]common Sense: 10 Rules of Doing PR In Emerging Markets
[Un]common Sense: 10 Rules of Doing PR In Emerging Markets
 
PR Quality Austria Trust Seal Presentation
PR Quality Austria Trust Seal PresentationPR Quality Austria Trust Seal Presentation
PR Quality Austria Trust Seal Presentation
 
Developing a Voice: Communications Capacity Building in the Middle East, Andr...
Developing a Voice: Communications Capacity Building in the Middle East, Andr...Developing a Voice: Communications Capacity Building in the Middle East, Andr...
Developing a Voice: Communications Capacity Building in the Middle East, Andr...
 
Innovation in PR: Science of Engagement by Adam Mack, ICCO Summit 2013
Innovation in PR: Science of Engagement by Adam Mack, ICCO Summit 2013Innovation in PR: Science of Engagement by Adam Mack, ICCO Summit 2013
Innovation in PR: Science of Engagement by Adam Mack, ICCO Summit 2013
 
Community Marketing by Frederic Bedin, ICCO Summit 2013
Community Marketing by Frederic Bedin, ICCO Summit 2013Community Marketing by Frederic Bedin, ICCO Summit 2013
Community Marketing by Frederic Bedin, ICCO Summit 2013
 
Agency of The Future by Dave Senay, ICCO Summit 2013
Agency of The Future by Dave Senay, ICCO Summit 2013Agency of The Future by Dave Senay, ICCO Summit 2013
Agency of The Future by Dave Senay, ICCO Summit 2013
 
Agency of the Future by Fred Cook, ICCO Summit 2013
Agency of the Future by Fred Cook, ICCO Summit 2013Agency of the Future by Fred Cook, ICCO Summit 2013
Agency of the Future by Fred Cook, ICCO Summit 2013
 

Último

NCAA Tournament Free Pick, March 22 From Top March Madness Sports Handicapper
NCAA Tournament Free Pick, March 22 From  Top March Madness Sports HandicapperNCAA Tournament Free Pick, March 22 From  Top March Madness Sports Handicapper
NCAA Tournament Free Pick, March 22 From Top March Madness Sports HandicapperJoe Duffy
 
Kobe Bryant, The story of the "Black Mamba"
Kobe Bryant, The story of the "Black Mamba"Kobe Bryant, The story of the "Black Mamba"
Kobe Bryant, The story of the "Black Mamba"bmfcavalchini
 
IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...
IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...
IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...Sportsnewstec24
 
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdfTheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdfSocial Samosa
 
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...mxmindia
 
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...mxmindia
 
Instruction Manual | Nightforce CFS 6-36x50 F1 | Optics Trade
Instruction Manual | Nightforce CFS 6-36x50 F1 | Optics TradeInstruction Manual | Nightforce CFS 6-36x50 F1 | Optics Trade
Instruction Manual | Nightforce CFS 6-36x50 F1 | Optics TradeOptics-Trade
 
Euro 2024 Serbia's Return to the European Championship.docx
Euro 2024 Serbia's Return to the European Championship.docxEuro 2024 Serbia's Return to the European Championship.docx
Euro 2024 Serbia's Return to the European Championship.docxEticketing.co
 

Último (8)

NCAA Tournament Free Pick, March 22 From Top March Madness Sports Handicapper
NCAA Tournament Free Pick, March 22 From  Top March Madness Sports HandicapperNCAA Tournament Free Pick, March 22 From  Top March Madness Sports Handicapper
NCAA Tournament Free Pick, March 22 From Top March Madness Sports Handicapper
 
Kobe Bryant, The story of the "Black Mamba"
Kobe Bryant, The story of the "Black Mamba"Kobe Bryant, The story of the "Black Mamba"
Kobe Bryant, The story of the "Black Mamba"
 
IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...
IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...
IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...
 
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdfTheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
 
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
 
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
 
Instruction Manual | Nightforce CFS 6-36x50 F1 | Optics Trade
Instruction Manual | Nightforce CFS 6-36x50 F1 | Optics TradeInstruction Manual | Nightforce CFS 6-36x50 F1 | Optics Trade
Instruction Manual | Nightforce CFS 6-36x50 F1 | Optics Trade
 
Euro 2024 Serbia's Return to the European Championship.docx
Euro 2024 Serbia's Return to the European Championship.docxEuro 2024 Serbia's Return to the European Championship.docx
Euro 2024 Serbia's Return to the European Championship.docx
 

HOW INTERNATIONAL AGENCIES CAN GENERATE INCREMENTAL NEW BUSINESS IN THE WAKE OF LONDON 2012 by Ardi Kolah, ICCO Summit 2013

  • 2. BRIEFING ON HOW INTERNATIONAL AGENCIES CAN GENERATE INCREMENTAL NEW BUSINESS IN THE WAKE OF LONDON 2012 Ardi Kolah LL.M FCIPR FCIM FRSA ICCO Summit 2013 Change or Perish: The Future of PR 10-11 October Paris, France www.guruinabottle.com Copyright©2013. All rights reserved.
  • 3. What this briefing will cover this afternoon 1. 2. 3. 4. 5. 6. 7. 8. Identifying the new business opportunities Explaining the timescales and bidding processes Reporting/estimating the budgets Highlighting the problems presented in specific markets Detailing the local business cultures Explaining when and where to seek joint-venture partners Analysing the competition Outlining the best approach to secure contracts in each market www.guruinabottle.com Copyright©2013. All rights reserved.
  • 4. Identifying new business opportunities over the next 10 years Sports marketing agencies and advisors includes, PR agencies, advertising agencies, marketing agencies, sponsorship agencies, management consultants, law firms, media rights advisors and accountants. Infrastructure, technology and logistics includes overlay specialists, architect firms, engineering companies, social media and digital technology specialists, hardware specialists for venue and stadium construction, TV production and technology companies. Marketing services providers includes facilities management, security, catering, hospitality, linguistic services, travel and transportation and ticketing companies. www.guruinabottle.com Copyright©2013. All rights reserved.
  • 5. Experts consulted during the research phase Alaa Shadid, Grant Thornton; Andrew Bacchus, UK Trade & Industry; Andrew Hodson, Icon; Andy Westlake, Fast Track; Beth Garcia, Approach; Chris Satterthwaite, Chime Communications; Dennis Mills, Major Events International; David Haigh, Brand Finance; Duncan Hall, PKL; Eloy Mason, 4 global; Frank Saez, SMG-Insight/YouGov; Fiona Pelham, Sustainable Events; Gilbert van Kerckhove, Beijing Global Strategy Consulting; Jeremy Summers, Pitmans SK Sport & Entertainment; Joe O’Neill, Arena Group; Jon Sellins, Wembley Stadium Consultancy; Julie Clark, PwC; Karen Earl, European Sponsorship Association; Lesa Ukman, IEG; Madeleine Blankenstein, Grant Thornton Brazil; Matthew Wheeler, Sports Investment Partners; Mickey Charles, The Sports Network; Mike Lee, Vero; Nicholas Reynolds, Populous; Peter Schad, PKL; Rachael Church, Zigzag Media; Rob Mason, IMG; Simon Cummins, Odgers Berndston; Simon Rines, Sponsorship Today; Steve Madincea, PRISM; Teri van Schooten, Verve Consulting; Tom Mayo, Mayo & Co; and William Vitale, Vital Communications. www.guruinabottle.com Copyright©2013. All rights reserved.
  • 7. Influence over HM Government’s growth strategy for professional and business services www.guruinabottle.com Copyright©2013. All rights reserved.
  • 8. Analysis of 55 global sports events taking place outside of UK to 2022 www.guruinabottle.com Copyright©2013. All rights reserved.
  • 9. Estimated value of €6.9bn in incremental new business Western & Northern Europe Asia Most valuable markets Central, Eastern & Southern Europe North America South America Oceania Middle East Africa www.guruinabottle.com Copyright©2013. All rights reserved.
  • 10. Insight from the research www.guruinabottle.com Copyright©2013. All rights reserved.
  • 11. The big FIVE one-off global sports events for new business! www.guruinabottle.com Copyright©2013. All rights reserved.
  • 13. Estimated value of contracts available: €1.4bn During this period, South America will host 7% of the major events awarded to date as measured in terms of importance. Estádio do Maracanã has been redeveloped at a cost of €313m in time for the FIFA World Cup 2014 www.guruinabottle.com Copyright©2013. All rights reserved.
  • 14. Estimated value of contracts available: €1.5bn During this period Eastern and Southern Europe will host 20% of the major events awarded to date as measured in terms of importance. Fisht Olympic Stadium in Sochi due to be completed Nov 2013 www.guruinabottle.com Copyright©2013. All rights reserved.
  • 16. Estimated value of contracts available: €326m During this period Western and Northern Europe will host 33% of the major sports events awarded to date in terms of importance and this represents the largest number of opportunities for the UK sector globally. Stede de France in Saint-Denis is earmarked for the opening and final match of the tournament. www.guruinabottle.com Copyright©2013. All rights reserved.
  • 18. Estimated value of contracts available: €567m During this period Asia will be host to 21% of the major events awarded to date as measured in terms of importance. UK firms involved in the construction of the 2012 Olympic Park in East London have already been on trade missions in an attempt to secure lucrative contracts ahead of the 2014 Asian Games in Incheon, 2015 Summer Universiade in Gwangju and the 2018 Winter Olympics in PyeongChang among other events. The total budget for the 2014 Asian Games in Incheon is €1.2bn of which €1.08bn is to be spent on venue construction. www.guruinabottle.com Copyright©2013. All rights reserved.
  • 20. Estimated value of contracts available: €1.8bn During this period the Middle East will host 4% of the major events awarded to date as measured in terms of importance. The majority of opportunities will be in Qatar as a result of the country hosting the 2022 FIFA World Cup. By paying attention to sport, cultural and education facilities, Qatar aims to raise its profile on the world stage for global sport and is determined to achieve the status as the sports hub of the Middle East and a major destination for world-class events in all sports. www.guruinabottle.com Copyright©2013. All rights reserved.
  • 21. Explaining the timescales and bidding process Events 2013 ITTF World Table Tennis Championships 2014 FEI World Equestrian Games 2015 FISA World Rowing Championships 2016 UEFA European Football Championships Most popular sports Football, rugby union, handball, basketball, cycling, sailing, volleyball, motorsport, golf, tennis Bids 2017 FIH World Hockey Championships (joint bid with Germany) 2017 ICF Canoe Slalom World Championships 2017 ICF Wildwater Canoeing World Championships 2018 Gay Games Possible 2022 Winter Olympic Games bid from Nice and 2024 Summer Olympic Games bid from Paris Venues under construction Stade de Bordeaux Stade des Lumières Stade de Nice New French Rugby Stadium www.guruinabottle.com Copyright©2013. All rights reserved.
  • 22. Insight from the research www.guruinabottle.com Copyright©2013. All rights reserved.
  • 23. Reporting and estimating budgets www.guruinabottle.com Copyright©2013. All rights reserved.
  • 24. Highlighting the problems in specific markets www.guruinabottle.com Copyright©2013. All rights reserved.
  • 25. Subsidy applied by local players www.guruinabottle.com Copyright©2013. All rights reserved.
  • 27. Absence of an ‘intelligent buyer’ www.guruinabottle.com Copyright©2013. All rights reserved.
  • 28. Seeking joint venture partners www.guruinabottle.com Copyright©2013. All rights reserved.
  • 34. Effective approaches to securing new business Face 2 Face communication www.guruinabottle.com Copyright©2013. All rights reserved.
  • 35. Playing the home advantage www.guruinabottle.com Copyright©2013. All rights reserved.
  • 36. Become a partner not just a supplier www.guruinabottle.com Copyright©2013. All rights reserved.
  • 37. Provide evidence of results PR www.guruinabottle.com Copyright©2013. All rights reserved.
  • 38. Work with Government to open doors www.guruinabottle.com Copyright©2013. All rights reserved.
  • 39. “Based upon the success of the London 2012 Olympic Games, how then will the UK sports industry export itself around the globe to leverage its vast expertise to the next willing recipient? Ardi Kolah challenges the reader to think outside of the box and adapt to the emerging and widely diverse market opportunities in order to establish a viable and sustainable platform, building upon the recent euphoria and profits at home, for the next 10 years.” Peter Miller, Vice-President, Sports & Education Development, Global Events Group www.guruinabottle.com Copyright©2013. All rights reserved.
  • 40. Thank you for listening www.guruinabottle.com Copyright©2013. All rights reserved.