The 2013 ICCO Summit presentation by Sharif Rangnekar, CEO of Integral PR (India). A brief overview of social media, traditional media and PR in India. Delivered on 11th October during the "Independent BRIC Leaders" panel moderated by Lord Chadlington.

1. 165+ million internet users
31% growth over March 2012
75% of users are less than 35 years old
World’s 3rd
largest online
population
86% of users visit social networking sites
82+ million unique facebook users
33+ million subscribers on twitter
20+ million subscribers on linkedin
Blogs are the fastest growing web categories with 48% growth
Pinterest and Tumblr are the fastest growing networks with 589% and 130% growth
31.5 million viewers watched videos on Google sites (YouTube)
25% of the total time spent on internet is on facebook
facebook and Google are available in 9 Indian languages; Twitter in 2
Only 13% internet penetration
Sources: PTI; Social Samosa; Indiabiz News and Research Services; Newsreports

2. 86,754 registered publications
40,000+ published dailies
Growing at 7.3%
592+
million
viewers
178+
million
listeners
825+ TV channels
Growing at 12.5%
330+ radio stations
Growing at 11%
373+
million
readers