This presentation explains about GSA (Google Shopping Ads) and Amazon Ads and also mentions the similarities and differences between them and finally explains which one should you use to promote your business.

1. GSA (Google Shopping Ads) Vs Amazon Ads
for Business Promotion
By
Dr.Kumuda Gururao (Digital Marketing
Consultant)
www.advisor2u.com

2. Google Shopping Campaign
I am going to explain why ecommerce websites
should promote their business through Google
Shopping Campaign and how to implement
the same through the figure shown in next
slide.

4. Amazon Ads to Promote Your Business
The following figure explains why, who and
when should use Amazon Ads.

6. Google Shopping Ads vs Amazon Ads
Now, I am going to explain the similarities and
differences between Google Shopping Ads and
Amazon Ads and finally inform you which one
you should use to promote your business.

9. Which one should you use?
• It depends on your business goal.
• If your intention is to create brand awareness or
collect leads, then you should go for Google
shopping ads. GSA (Google Shopping Ads) take
the viewers directly to your landing page and
provide an opportunity to showcase your product
along with other products.
• Even if they don’t buy it offers an opportunity to
capture the visitor’s information by allowing him
to subscribe to your newsletter or register for
webinar etc

10. Which one should you use?
• But if your intention is conversion, then you can
opt for Amazon Ads as you are targeting a visitor
who is already shopping or intend to buy.
• Also keep in mind the different controls offered
by each of them along with pricing. At Amazon
you may have to sell your products at more
affordable prize.
• Therefore consider your business goal and
depending on that choose the right platform by
keeping in mind the similarities and differences
between them.

11. Thank You for Viewing the
Presentation
Dr.Kumuda Gururao
Digital Marketing Consultant
www.advisor2u.com