Pavel Roland, Research Manager, Systems & Infrastructure Solutions, IDC CEMA

1. Top Storage Trends That Will Reshape Your Datacenter
Pavel Roland
Research Manager, Systems & Infrastructure
IDC CEMA
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.

2. In This Presentation...
 Understanding the Data Explosion
 Datacentre Survey Results
 IDC’s Top Storage Predictions for 2012
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3. Explosion in Data and Devices
Challenges the Datacenter
Data centers are the cornerstone of business…
Data VMs
6x 2x
2010 2015
2010 2015
Devices Users
3x 2x
2010 2015 2010 2015
© IDC
…and Infrastructure needs to be tuned to the task…

4. Sources of Data Growth:
Living in an Ever More Connected World
Office Enterprise
Apps Apps
Web
Apps
Data
Creation is a
Part of our
Daily Lives
Digital security
Connected media
SaaS
Web based community
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5. Intelligent Everything
Proliferating Technology = Exploding Data
Billions of Connected Devices, 2020
Total Potential
Market
23 billion 200B Big Things
Embedded
1-5 x People
Other CE 3.3 billion
Phones 2.6 billion <1 x People
PCs 2.0 billion <.5 x People
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6. Storage and Server Efficiency Tools &
Technologies
• Storage Virtualisation - CAPEX, Migration costs, Management overhead, Scalability, Uptime
• Caching/SSD - SLA/QoS, Floorspace, Power
• Thin Provisioning - Reclaim unused capacity
• Tiering - Raw cost / per capacity
• Deduplication, Compression - Get rid of copies, Data footprint
• Unified/Converged Mgmt. - Management overhead
• Hypervisor integration - VM provisioning overhead TAPE
• Integrated snapshots and replication - DP & DR overhead
• FCoE, iSCSI - Storage network costs
• Server Virtualization - CAPEX, Management, Uptime
• Blade Server - Modularity, Space Efficiency, Power
• Power Management - Energy Consumption, PUE
• Converged Infrastructure - Integration, Pooling and Sharing IT Resources
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7. In This Presentation...
 Understanding the Data Explosion
 Datacentre Survey Results:
IDC IT Buyers’ Pulse Survey, 2011
 IDC’s Top Storage Predictions for 2012
© IDC 7

8. IDC IT Buyers’ Pulse Survey, 2011
Business and IT Strategy - Top IT Priorities
Q: What are your organization’s three most important IT-related priorities over the next 12 months? Please select up to three.
55%
Building a more secure IT
38%
51%
Reducing total cost of IT
40%
Aligning or adapting IT to 30%
changing business needs 35%
28%
Consolidating the IT
16%
Building tools supporting 27%
better decisions 23%
Making the IT infrastructure 20%
energy efficient 20%
9%
Other
10%
Dealing with reduced IT 8%
headcount 12%
3%
Outsourcing of IT
5%
Turning the IT organization 1%
into an internal service… 5%
Migrating to external on- 1%
demand services 4%
0% 10% 20% 30% 40% 50% 60%
Czech Republic CE
N = 186/687. Source: IDC IT Buyers’ Pulse Survey, 2011
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9. IDC IT Buyers’ Pulse Survey, 2011
Datacenter Strategy - Datacenter Development
Q: Which of the following best describes your organization’s datacenter strategy for the next year?
Base: All organizations
35%
Will retain the current datacenter
51%
Will improve existing datacenter 60%
34%
Will build new primary datacenter
4%
Will build new secondary/recovery-site 2%
datacenter 4%
Will lease space for primary datacenter 2%
with service provider 3%
Other 0%
3%
Will lease space for secondary, recovery
datacenter with 2%
Will let a third-party manage our
datacenter 1%
0% 20% 40% 60%
Czech Republic CE
N = 96/427. Source: IDC IT Buyers’ Pulse Survey, 2011
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10. IDC IT Buyers’ Pulse Survey, 2011
Datacenter Strategy - Datacenter Development
Q: What is the primary focus of your datacenter investment for the next 12 months?
Base: All organizations
Efficiency Improvements •Focus is on
Expanding datacenter capacity without improving datacenter
15%
changing the datacenter
efficiency by
Replacing end of life-cycle hardware
18% implementing
equipment
virtualization and
Improving automation and system
management in the data center 11% improving
Consolidating, reducing complexity of
automation
the datacenter 10%
•The larger the
Virtualizing servers and/or storage 11%
datacenter the bigger
Increasing bandwidth of the data center
network 15% the focus is on
automation tools to
Implementing cloud infrastructure in
the datacenter 9% improve cost
effectiveness and
Other 11%
reduce datacenter
0% 5% 10% 15% 20% management
N = 1,600, Source: IDC IT Buyers’ Pulse Survey, 2011
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11. IDC IT Buyers’ Pulse Survey, 2011
Budget and Organization - Dynamics of ICT Expenditure
Q: For the next fiscal year, do you expect your organization’s overall ICT expenditure to increase, decrease, or remain the same in
comparison with the current fiscal year? Base: All organizations
Cautiously Optimistic
Increase 17% Increase 19%
Stay the same 76% Stay the same 68%
Decrease 7% Decrease 12%
0% 10% 20% 30% 40% 50% 60% 70% 80% 0% 10% 20% 30% 40% 50% 60% 70% 80%
Czech Republic CE
N = 200/698. Source: IDC IT Buyers’ Pulse Survey, 2011
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12. IDC IT Buyers’ Pulse Survey, 2011
Storage Infrastructure Challenges
Q: What are the major challenges within your organization’s storage environment? Please select all that apply.
Base: Organizations with external storage
Security 84%
72%
Ensuring data availability 79%
58%
Reduction of backup and recovery 51%
times 43%
Managing growth expectations 29%
23%
Integration with virtualized servers 22%
15%
Managing utilization rate 21%
21%
SAN interoperability 19%
12%
Managing compliance 17%
25%
Other 1%
4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Czech Republic CE
N = 117/475 Source: IDC IT Buyers’ Pulse Survey, 2011
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13. In This Presentation...
 Understanding the Data Explosion
 Datacentre Survey Results
 IDC’s Top Storage Predictions for 2012
© IDC 13

14. IDC’s Top Storage Predictions in 2012
1. Storage Virtualization Goes Mainstream
2. Enterprise SSDs Will Become an Integral Part of the ROI Picture
3. Unified Becomes a Standard Feature
4. Big Data … No Big Thing
5. Cloud Storage Services Become More Sophisticated
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15. IDC’s Top Storage Predictions in 2012
1. Storage Virtualization Goes Mainstream
Wide adoption of virutalized dynamic server infrasturctures is foundation
 Pros:
 Management overhead reduction
 Driving up utilitzation – reducing CAPEX
 Data and application availability improvement
 Expensive data migration elimination
 Storage Virtualization is capability of unifying multiple standalone storage
systems resources, creating a single storage pool in which data can move Storage Hypervisor
around freely across different storage platforms.
 HW-emebedded storage hypervisors
 SW based approaches
 2012 : market is mature enough to adopt Storage Virtualization in a
broader way
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16. IDC’s Top Storage Predictions in 2012
2. Enterprise SSDs Will Become an Integral Part of the ROI Picture
 ... still a great confusion around the SSD technology and valuey it brings
 Typical misinterpretation
 SSDs as overpriced HDD replacement?
 Limited write endurance?
 Synergistic effect when SSDs are combined with other storage
features:
 automated tiering/caching,
 real time compresion,
 thin provisioning
 Look at Price per IO not Price per GB
 2012: SSDs will continue to gain traction as vendors include them as a
feature of mostly enterprise-based storage technologies
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17. IDC’s Top Storage Predictions in 2012
3. Unified Becomes a Standard Feature
 Storage systems with multiprotocol supporting block
and file
 Unified storage stops being a differentiator FC
 Unified storage becomes a checklist item
NFS Unified iSCSI
 2012: Expect launch on new unified offerings Storage
CIFS FCoE
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18. IDC’s Top Storage Predictions in 2012
4. Big Data … No Big Thing
 Heterogeneous data from multiple sources, often
structured and unstructured
 High volumes (size and/or rate) of data that are dynamic
and changing, rather than static
Unpredictable content - no apparent schema or structure
A requirement for real time or near real time collection,
analysis, and access
Large enterprises (BFSI, energy, telecoms, government,
etc.) have to deal with Big Data
Big Data needs a set of technologies designed to
manage, mine, and analyze large collections of
information to solve complex problems
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19. IDC’s Top Storage Predictions in 2012
5. Cloud Storage Services Become More Sophisticated
Cloud storage services offer value – added features:
 File sharing
 Synchronization
 Collaboration services
 Back up and archiving services
 Key trends:
 Integration of cloud storage services with on-premise storage
 Back up and Disaster Recover
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20. Conclusion ... Big Themes to Think About
1. IT Efficiency
Consolidation, virtualization, automation
Datacenter evolution
Capitalizing on the cloud
2. IT Cost control to Business Value
Information explosion
Analytics
Social media
3. Proliferation of Intelligent Connected Devices and
Real Time Connections
Capturing value in a connected world
Sync., security, and experience
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21. Thank you
Please contact me:
Pavel Roland
proland@idc.com
+420 221 423 140
© IDC 21