Apresentação de Nuno Maximiano (IBM, Sales Specialist)

1. Nuno Maximiano – Business Analytics SWG Specialist 24 Setembro 2010 Business Analysis: As Tendências de Mercado IBM Business Analytics and Performance Management

2. Smarter businesses are able to leverage information to drive smarter business outcomes Reduce Costs Reduce Risk Increase Productivity Increase Revenue Smarter planet: Thinking and acting in new ways to make our systems more efficient, productive and responsive.

3. Information is key for Performance Sense and respond Predict and act Instinct and intuition Real-time, fact-driven Efficient Optimized Skilled analytics experts Everyone Back office Decision Support Point of impact Action Support Source: Business Analytics and Optimization for the Intelligent Enterprise, April 2009. www.ibm.com/gbs/intelligent -enterprise 1 in 3 business leaders frequently make critical decisions without information they need 1 in 2 don’t have access to information across their organizations needed to do their jobs 4 in 5 business leaders see information as a source of competitive advantage Competitive advantage insight requires information access and speed

4. Optimizing Performance to gain Competitive Advantage Performance Decision Making Information Data

5. Three Questions that Drive Performance

6. Three Questions that Drive Performance How are we doing? IT SALES MARKETING CUSTOMER SERVICE HR OPERATIONS PRODUCT DEVELOPMENT FINANCE

7. Warehouses (Relational & OLAP) Transaction Systems Flat, Legacy or Modern External Sources Everybody needs it and is a must have

9. CIOs are Skilled Customer Advocates that Create Value by Truly Understanding What Customers Want 44% 68% 54% 74% High growth CIOs proactively craft data into actionable information ... and anticipate much greater levels of integration and transparency with customers in the next five years CIOs expect end-customers in five years to continuously explore new channels... ” We do recognize the strategic advantage of using data to support improved decision making. We are not as strong as we would like to be, but this is a key plank of our strategy moving forward." Consumer products CIO, Ireland +37% +55% IBM Institute for Business Value High growth Low growth Source: IBM Global CIO Study 2009; n = 2598 +61%

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