The 2nd Middle East Sports Event Summit is held under the Official Patronage Of H.H. Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, President of the UAE National Olympic Committee and President of the Mohammed Bin Rashid Al Maktoum Creative Sports Award and supported by Dubai Sports Council.
The Summit will unite key decision makers in the sports industry from around the region under one roof for exciting insights and engaging panel discussions. Leaders from sports organising committees, government bodies, federations, sponsors, agencies, and suppliers will have the opportunity to hear from industry trend-setters and witness first-hand sporting event success stories. For more information visit http://mesports.iirme.com/ or contact Maisam Rattansi on maisam.rattansi@informa.com
1. Following the success of 2013, Informa Sports Group announces the 2nd
Middle East Sports Event Summit, the region’s
leading event focusing on the critical challenges and exciting possibilities of major sports event management.
www.mesportsummit.com
Global Best Practice for Major Sports Event Management
2-4 June 2014 | The Address Hotel, Dubai Mall, Dubai, UAE
Official Event Partner
#MEsportsevent
î ADVISORY PANEL
î ADVISORY CHAIRMAN
Ahmad Al Kamali, President of the UAE Athletic
Federation, BoardMemberofIAAF
Dr. Hafez Al Medlej, Chairman of Standing
Committee, AsianFootballConfederation
Alison Lee, Executive Vice President – International
Group, ATPWorldTour
Nick Tarratt, Director – International, PGA EuropeanTour
Perry Smith, Sports Business Advisor, QatarSports
Investment/QatarOlympicCommittee
Dr. Ahmad Al Sharif, Secretary General,
DubaiSportsCouncil
î SUMMIT HIGHLIGHTS
Ÿ Bidding Strategy: the nexus between strategic, management, and
communication skills
Ÿ CSR in Sports: community engagement through sports
Ÿ Sports Law: working within local legal frameworks
Ÿ The Next Generation of Stadiums: achieve an engaging visitor
experience and design for legacy
Ÿ Media & Broadcasting: increase value impact across media platforms
Ÿ Sponsorship & Marketing: connecting right holders and sponsors to
maximise partnership value
Look inside for more!
and more Speakers inside...
î SPEAKER LINE UP
Conference Chairman
Angus Scott
Broadcaster
beINSports
Colin Smith
Chief Executive Officer
UAE Pro League Committee
Campbell Jamieson
General Manager – Commercial
International Cricket Council
Jennifer Kang
Head – Brand and Sustainability
Standard Chartered
Nick McElwee
Director of Sales & Marketing
Abu Dhabi Motorsports Management
Official Patronage Of
H.H. Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum,
President of the UAE National Olympic Committee and
President of the Mohammed Bin Rashid Al Maktoum Creative Sports Award
Organised ByOfficial Media PartnersExhibitor Official Social Media
Partner
î MEET
Organising Committees
Governing Bodies
Clubs
Federations
Sponsors
Service Providers
Regional Media
Partner
Official Recruitment
Partner
Olly Dale
Sales Director
Liverpool FC
Silver Sponsor
2. T: +971 4 335 2437 E: MESES@INFORMASPORTSGROUP.COM..
Welcome to the 2nd
Middle East Sports Event Summit!
Welcome to 2nd
Middle East Sports Event Summit, held under the
Official Patronage Of H.H. Sheikh Ahmed Bin Mohammed Bin Rashid
Al Maktoum, President of the UAE National Olympic Committee
and President of the Mohammed Bin Rashid Al Maktoum Creative
Sports Award and supported by Dubai Sports Council. The Middle
East is part of the second largest sports market in the world, worth
an estimated USD $45 billion, playing host to many of the world’s
largest sporting and leisure events, and is a key economic driver. This
year’s Summit will focus on practical knowledge to apply global best
practices of sports event management to the Middle East.
TheSummitwillunitekeydecisionmakersinthesportsindustryfrom
around the region under one roof for exciting insights and engaging
panel discussions. Leaders from sports organising committees,
government bodies, federations, sponsors, agencies, and suppliers
will have the opportunity to hear from industry trend-setters and
witness first-hand sporting event success stories.
Alongside speaking presentations from top leaders in sports, this
year’s event will incorporate an interaction-based format to facilitate
the building of business relationships and industry networking. Over
150 senior-level decision makers will attend this year’s Summit to
learn key industry insights and innovative business practices, and
build strong business connections in highlighting future business
opportunities!
We look forward to meeting you at the 2nd
Middle East Sports Event
Summit in June!
Bidding Preparation Lunch Sports Law
10.00 – 12.00 12.30 – 14.00 14.00 – 16.00
FEATURED WORKSHOPS Monday 2nd
June 2014
Bid Preparation and Legacy Planning
Presented by: Simon Cory-Wright, Director, TSE Consulting
Mr. Cory-Wright has over 20 years sports management and
marketing experience advising on several winning bids, as well
as providing strategic management advise to a range of sports
industry clients.
Bidding for sports events is ferociously competitive and
demands a combination of high level strategic, management and
communications skills. Mr. Cory-Wright will guide delegates toward
a more in-depth, practical understanding of the subject matter and
the processes involved for higher understanding and continued
development within delegate organisations.
Ÿ Major events – a four-step approach to a winning events
strategy
Ÿ The five rules of bidding
Ÿ The bid management model – understanding the bid process
from start to finish
Ÿ How to create a winning bid narrative
Sports Law in the Middle East
Acquire a deep insight and understanding of crucial sports law
issues and keep up to date with the latest cases and their practical
impact on sports stakeholders. Attend this training session for an
in-depth, practical understanding of:
Ÿ Effectively negotiate and draft sports sponsorship and
marketing contracts
Ÿ Intersection of legal and business issues of professional
sports leagues and member clubs
Ÿ Legal aspects of the execution and commercial optimisation
of major events
Ÿ Player contracts, relations with teams, sports clubs, player
associations and governing bodies
See www.mesportsummit.com for
full workshop leaders’ biographies
What our delegates and speakers said about last year’s Summit.
“Very beneficial for
future business”
David Jenkins, General Manager,
ICC Academy
“Very informative
and interesting”
Nick Cowell, Global Marketing
Partnerships, NBA
“I found it very useful and rewarding
meeting a nice mix of old friends and
new contacts”
Nick Tarratt, Director, International, PGA European Tour
“Very informative
and interesting”and interesting”
Nick Cowell,
Partnerships,
3. Encouraging grassroots is extremely important in the region and important to
the business of sports. This session is focused for youth from local schools and
universities who participate in their communities in sports activities.
The Youth Forum will look at sports activities as educational development tools
that will help build future leaders in the sports industry. The Forum will encourage
and empower local youth to explore careers in sports and work toward embedding
sports into local cultures.
For more information contact Michael Moffat, sponsorship@informasportsgroup.
com or + 971 (0) 4 407 2716
15.30 - 18.00FEATURED SESSION
“Encouraging Grassroots”
“Embedding sports into the culture”
CONFERENCE DAY ONE Tuesday, 3rd
June 2014
T: +971 4 335 2437 E: MESES@INFORMASPORTSGROUP.COM..
PanelDiscussion
PanelDiscussion
PanelDiscussion
08.30 Registration and Refreshments
09.30 Welcome and Opening Remarks from the Chairman
Opening remarks from Informa Sports Group and Dubai Sports
Council
Senior Representative of Dubai Sports Council
Angus Scott, Broadcaster, beINSports
9.45 Opening Keynote: economics of major sporting events in
the Middle East
What is the true value of hosting major sporting events?
The EMEA region is ranked as the second largest sports
market in the world, worth an estimated US$45 billion.
This session would look at maximising the impact of major
sporting events by identifying opportunities & challenges
Ÿ Mega sporting events as a catalyst for sustainable
development
Ÿ Challenges facing infrastructure and capital projects in the
region
Ÿ Social impacts and implications: social indicators which
signify success
Featuring Live Interactive Voting: Hot topics and new ideas in
the event industry are answered. This is your chance to have
your say!
10.15 Focus on the City
How do major sports events raise the profile of the host and
spur local development?
A look at the economic, sporting, and social benefits of
hosting prestigious sports & leisure events with discussion
of the challenges of infrastructure, sustainability, and
transportation planning; all from the bidding city’s perspective.
Ÿ Building a winning bid campaign strategy
Ÿ Financing major stadium and infrastructure projects
Ÿ Environment and sustainability impact planning
Ÿ Creating a legacy policy for positive community and social
benefit
Senior Representative of Dubai Sports Council will join by local
organising committee and leading experts
11.00 Refreshments and Networking Break
11.15 Sports law as an emerging specialisation in the Middle East
Is there a need for representation in this industry?
Development of local legal frameworks and services that
adhere to international standards of best practice with specific
topics including
Ÿ Brand Protection and Exploitation: merchandising and other
licensing arrangements
Ÿ Stakeholder Integration: player contracts; relations with
teams, sports clubs, player associations and governing
bodies; disciplinary issues; the relationship between players’
and team sponsors
Ÿ Alternative Dispute Resolutions: representing sporting
bodies, players and other sports related clients before the
national sports dispute resolution bodies
Ÿ Insurance liability and risk assessment in the sports
industry
Osama Abu-Dehays, Partner, Bird & Bird LLP
12.00 Lunch and Networking
13.15 Corporate Social Responsibility in sports
What can organisations do to overcome cultural barriers
which impede sports participation as athletes and
spectators?
Ÿ Successful social engagement initiatives by organisations in
the region
Ÿ Community engagement through sports activities: the
Sports NGO
Ÿ Women in sports: access; participation; overcoming cultural
barriers
Dr. Hafez Al Medlej, Chairman of Standing Committee, Asian
Football Confederation
Dalal Aldossary, Founder and CEO, IMPACT CSR
Representative of Dubai Sports Council
14.00 Speed Networking
Bring your business cards! This speed networking session will
provide delegates with a chance to meet all participants in an
easy, quick and interactive way.
Refreshments and Networking Break
14.30 The Next Generation of Stadiums
How do venue designs impact the host city and what draws
visitors to the venue?
Successful design strategies incorporate technological
innovations to achieve engaging visitor experience and
produce long-term, real, and measurable economic, sporting,
and social returns for a lasting legacy
Ÿ Incorporating innovative technologies for rich visitor
experience
Ÿ Social media engagement and the visitor experience
Ÿ Designing entertainment & leisure venues for lasting legacy
returns
Moderated by: Perry Smith, Sports Business Advisor, Qatar
Sports Investment / Qatar Olympic Committee
Christopher Lee, Senior Principle, Populous
Dina Tamimi, Entertainment & Sports Lead, Cisco
15.15 Closing Remarks from the Chairman
15.30 ME Sports Youth Forum
4. See www.mesportsummit.com for further details.
CONFERENCE DAY TWO Wednesday, 4th
June 2014
Breakfast Briefing - Sponsors Only
08.15 - 09.15
This round table briefing is an invitation only session, gathering of some of the leading international and regional brands, to discuss their biggest
challenges faced when partnering sports events in the Middle East region.
For more information contact Michael Moffat, sponsorship@informasportsgroup.com or + 971 (0) 4 407 2716
PanelDiscussion
PanelDiscussion
PanelDiscussion
T: +971 4 335 2437 E: MESES@INFORMASPORTSGROUP.COM..
Register before
27 March for
the early bird!
09.00 Registration and Refreshments
09.15 Opening Remarks and Reflection on Day One
09.30 Keynote Address
Philip Davies, President-EMEA, siegel+gale
10.00 Media & broadcasting for major sporting events in the Middle
East
Building local, regional and global audiences across media
platforms is essential; how can broadcasters increase value
impact for viewership, sponsorship, host personalities, and
develop the sport and future prospects for the event?
Ÿ How do market differences affect broadcast operations in
this region? Case studies from successful broadcasters
Ÿ Appropriate methods for broadcast; do’s & don’ts of
operating in this region
Ÿ PR strategies; gaining the right exposure for your events
Ÿ Social Media Channels: digital traffic on game day
Moderated by: Angus Scott, Broadcaster, beINSports
Osama Abu-Dehays, Partner, Bird & Bird LLP
10.45 Sponsorship & marketing: connecting right holders and
sponsors
What value are sponsors adding to a major event and how to
ensure maximum value from partnership?
Matching the operational needs of organisers to the
commercial demands of sponsors as a technical challenge in
the sub-field of sports marketing
Ÿ Justifying sponsorship investment in sporting events
Ÿ Attracting sponsorship to sub-elite sporting clubs and
venues
Ÿ Building brands and fan loyalty through innovative sports
marketing
Moderated by: Greg Sproule, Managing Director-MENA, IMG
Philip Davies, President-EMEA, siegel+gale
Jennifer Kang, Head - Brand and Sustainability, Standard
Chartered
Campbell Jamieson, General Manager – Commercial,
International Cricket Council
Olly Dale, Sales Director, Liverpool FC
11.30 Refreshments and Networking Break
12.00 Keynote: Nada Zaidan, Female Qatari motorsport archery athlete
Local & Youth Engagement
How can events in the region help to imbed sports in the
culture?
Stimulating young athletes through sports activities as
an educational approach; building positive roles in the local
community
Ÿ Developing a sports culture for the benefit of the local
community
Ÿ How do Schools Olympic Programs build participation and
reach more youth: successful case studies
Moderated by: Perry Smith, Sports Business Advisor, Qatar
Sports Investment / Qatar Olympic Committee
Representative of Josoor Institute
Gillian Brunton, Managing Director, InnerG
Chris Earle, Director of Sports, Aspire Academy
Gareth Mordey, Chief Operating Officer, E-Sports
12.45 Attracting spectators and building a sports culture
How can organisations reach new audiences and build the
popularity of their sport?
Ÿ Where are all the fans? Building viewers and spectators to
create buzz around events
Ÿ Facility and venue management: utilisation of venues during
off-peak seasons
Ÿ Innovative case studies from sporting events in the region
highlighting successes
Colin Smith, Chief Executive Officer, UAE Pro League
Committee
Nick McElwee, Director of Sales and Marketing, ADMM, Yas
Marina Circuit
13.30 Closing remarks and summary of outcomes from the 2 day
conference programme
13.45 Close of Conference
14.00 Site visit
5. T: +971 4 335 2437
To find out more about partnering with ME Sports Event Summit, please contact Michael Moffat, Partnerships
Manager, Informa Sports Group by email sponsorship@informasportsgroup.com or + 971 (0) 4 407 2716
E: MESES@INFORMASPORTSGROUP.COM..
What’s new for this year?
Ÿ Advisory Panel – Advisors to the programme,
High level professionals whose leadership
resonates at the international level
Ÿ New Workshop – Exploring in-depth topics
regarding bidding strategy and understanding
local legal frameworks
Ÿ Sponsors Roundtable – a breakfast roundtable
exclusively for leading international and
regional brands’ managers
Ÿ Even more networking! – Interactive panel
discussions, accelerated networking, evening
reception
Ÿ Site visit – Showcasing a sports complex in
Dubai
Would you like to meet over 150 high-level sports
professionals across the Middle East in one room over 2
days?
If you are a service provider, equipment supplier, technology provider to major sporting
events, ME Sports Event Summit will provide the perfect platform for you to showcase
your services and products and enhance your brand awareness.
Why Partner?
We shape creative packages focused towards your ROI and ROO. Gain recognition
internationally and regionally through Informa Sports Group’s extensive database, our
media partners worldwide then make a deeper connection with our audience during the
event.
Tailored Opportunities:
Benefit from some of our unique options:
ª Speaking opportunities alongside senior-level speakers
ª Host our Evening Reception
ª Sponsor the very popular Speed networking session
ª One to One Meetings can be prearranged for you!
ª Be the first to address an invite only audience as our Breakfast Briefing Partner
Venue site visit
Take advantage of this gathering of global and regional sport event leaders to
demonstrate the plans, abilities and ambition of your sporting venue.
CSR in Sport Forum
Gain recognition and spread the word about positive projects involving sports or use
this opportunity to promote healthy living and engage with the local community.
Promoting grassroots as a Youth Forum Partner
Help bridge the gap between sports education and sports business, Encourage youth
engagement and healthy lifestyle or simply connect with the sports leaders of the
future.
Networking Activities Pre Conference Networking Tool
Schedule appointments with potential customers and clients to ensure you maximise
your time at the event.
Meeting Accelerator Session
Bring your business cards! This speed networking session will provide delegates with a
chance to meet all participants in an easy, quick and interactive way.
Interactive Panel Discussions and Round Table Sessions
Join the interactive discussions with high profile speakers and ensure you have your say!
î PARTNERSHIP OPPORTUNITIES
INTERESTED IN PARTNERING?
To find out more about partnering with ME Sports Event Summit, please contact Michael Moffat, Partnerships
Manager, Informa Sports Group by email sponsorship@informasportsgroup.com or + 971 (0) 4 407 2716
Organisations represented at
previous events
40%
LOCs/Event
Owners/
Federations
/Clubs
6% Media
17%
Sponsors/Brands
15%
Venue
Operators
11%
Consultants/
Agencies
Consultants
15%
Suppliers/Tech
providers
LOCs/Event
Consultants/
providers
Job title represented at
previous events
41%
CEO/COO/
President/
VP
6% Other
30%
MD/Director/GM
15%
Sales /
Business
Development
6%
Marketing/
Communications President/
VP
Development