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Moving From PR Driven CSR To Strategic Aligned Social Investment - Webinar

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Moving From PR Driven CSR To Strategic Aligned Social Investment - Webinar

  1. 1. Clare Woodcraft CEO Moving from PR-driven CSR to Strategic Aligned Social Investment Informa Webinar June 2015
  2. 2. 2 Delivering Social Value is Difficult Millennium Development Goals  Eradicate extreme poverty and hunger  Achieve universal primary education  Promote gender equality and empower women  Reduce child mortality  Improve maternal health  Combat HIV/AIDS, malaria, and other diseases  Ensure environmental sustainability  Develop a global partnership for development ...As do Multilateral Agencies... NGO’s play a role… ...And Foundations
  3. 3. 3 Business Can Play a Role “Only businesses can create prosperity…” Professor Michael E. Porter Harvard Business School Creating Shared Value
  4. 4. 4 Learning from Business  Focus/impact at scale Market-based solutions Financial-viability Technical expertise-More than Money Measuring Managing risk
  5. 5. From CSR to Sustainability “[sustainability]…is about the fundamental intergenerational task of winding down the dysfunctional economic and business models of the nineteenth and twentieth centuries, and the evolution of new ones fit for a human population headed towards nine billion people, living on a small planet which is already in ‘ecological overshoot’” Volans, Transparent Economy, 2010
  6. 6. It’s A Mindset The 7 C’s • Challenging • Curious • Collaborative • Courageous • Creative • Cross- generational • Culturally- connected 5 Dimensions of FQ Leadership • Incremental Systemic • Change • Narrower  Wider • Networks & Thinking • Shallower  Deeper • Supply chains • Lower  Higher • Ambition • Shorter  Longer • Strategies VOLANS
  7. 7. Delivering Maximum Impact T – MA –
  8. 8. ALIGNMENT
  9. 9. 9 Alignment = Focus Multiple One–Off Long term Projects Partnerships Lasting Impact Leverage GrantsInvestments Social Investment Traditional CSR
  10. 10. TRANSPARENCY 1 0
  11. 11. Learn From Failure Execution • Partner lacked competence/skills Market • No observable customer demand Business • No evidence of long-term financial viability
  12. 12. MEASURE
  13. 13. Keep It Simple . Large-scale numbers? Permanent Impact? Financially Sustainable? Technically Competent? Long-term thinking
  14. 14. “…prevailing approaches to CSR are so fragmented and disconnected from business strategy as to obscure the greatest opportunities for companies to benefit society. If corporations were to [use] the same frameworks that guide their business, they would discover that CSR can be… a source of opportunity, innovation, and competitive advantage…” PORTER AND KRAMER 21st CENTURY THINKING
  15. 15. Integrated Sustainability Agenda We launched Plan A in January 2007, setting out 100 commitments to achieve in 5 years. We've now extended Plan A to 180 commitments to achieve by 2015, with the ultimate goal of becoming the world's most sustainable major retailer. Through Plan A we are working with our customers and our suppliers to combat climate change, reduce waste, use sustainable raw materials, trade ethically, and help our customers to lead healthier lifestyles.
  16. 16. “When the wind blows there are those that build walls and then there are those that build windmills…” Ancient Chinese Proverb Threat or Opportunity?
  17. 17. EMIRATES FOUNDATION’s BUSINESS MODEL Spin-offIncubation Pilot Scale-Up 0-2 years 3-4 years 5-10 years 10-15 years Venture Philanthropy: Creating Measureable Sustainable Social Value FINANCIAL LITERACY KAFA’AT TAKATOF KAYANI THINK SCIENCE SANID PROGRAM PORTFOLIO
  18. 18. Shifting Our Mind-Set Strategic Social Investment Aligned Focus Long Term Partnerships Adding Real Value More than Money Financial Viability Exit Traditional CSR Multiple Activities Short Term Projects Saving the Planet Writing a Check Financial Support Subsidy Dependence
  19. 19. Thank You

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