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ILC Future of Ageing 2022 - Ailsa Forbes.pptx

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ILC Future of Ageing 2022 - Ailsa Forbes.pptx

  1. 1. Age-friendly high streets Setting the retail agenda
  2. 2. Why bother adapting high streets? • High streets have been in decline for years. In 1950, supermarkets had 20% of the grocery market, by 1990 they had 80% • In 1998 a comprehensive DETRA report found that out of town supermarkets drove market town and town centre businesses down by up to 75% • Covid has made us re-consider the state of our high streets • Evolution of the shopping experience from circa 1965 to 2022
  3. 3. Why should retailers adapt the high street? • Instilling behavioural change – whether this changing the retail buyer's category choices, giving consumers access to healthier options or improved accessibility and inclusivity into stores and navigating around them - these all encourage healthier ageing across the lifecourse • One solution to assist the employment crisis – the retail, hospitality and night-time sector need more employees. Inclusion and legislation in HR handbooks and more flexible employment policies would attract older workers, to look after grandchildren for example. An opportunity to re-skill and harness experience and wisdom, currently deserting the workforce • Increasing the economy with a growing older population - ratio of people aged over 65 to people aged 15 to 64 is set to at least double by 2060 and triple for people over 80 in most G20 countries. By 2040, older people will spend 63p in every £1. Tackling barriers to older people’s spending could add 2% (£47 billion) each year to UK GDP •
  4. 4. Inspiring behavioural change with retailers • Pilot low cost – high impact ideas • Examine retail environment, • ask who is welcome here? • Can we choose and place products differently or better? • Can we drive repeat footfall with more specialist and inclusive customer service?
  5. 5. Inspiring behavioural change with retailers
  6. 6. Examples of how to adapt Retail/venues Amending font size and design of shop signage/menus Changing/rotating healthier product choices Improving accessibility into and around stores External environment Neighbourhood shops collaborating together on discounted shopping evenings/days Improving transport system to and from shops More seats and toilets Customer behavioural change and societal attitudes Free cooking classes (sponsored by food retailer) for low earners, parents and carers, single older people Fighting ageism in advertising/marketing campaign Neighbourhood drop-in haven on high street
  7. 7. 18-month retail impact project Retail Impact Fellow Ailsaforbes@ilcuk.org.uk

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