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ILRI Comms project insight 2014: Media engagement in the BecA-ILRI Hub

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Presented by Ethel Makila at the ILRI CKM Team Meeting, Addis Ababa, 2-4 February 2015

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ILRI Comms project insight 2014: Media engagement in the BecA-ILRI Hub Ethel Makila CKM Team Meeting Addis Ababa, 2-4 February 2015
About the BecA-ILRI Hub Access and Capacity Capacity to use their assets to solve their own problems Increased awareness of this initiative
Our activities In 2014 • Engaged with journalists • Got coverage • Initiated new connections In 2015 • Engage more proactively with journalists • Get wider coverage
What we learned Strategy - Have a good story • Clear objective • Definite audience • Specific message • Be prepared for the encounter Partner – Journalists are not tools • Match • Work with them • Be available
The presentation has a Creative Commons licence. You are free to re-use or distribute this work, provided credit is given to ILRI. better lives through livestock ilri.org

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ILRI Comms project insight 2014: Media engagement in the BecA-ILRI Hub

  • 1. ILRI Comms project insight 2014: Media engagement in the BecA-ILRI Hub Ethel Makila CKM Team Meeting Addis Ababa, 2-4 February 2015
  • 2. About the BecA-ILRI Hub Access and Capacity Capacity to use their assets to solve their own problems Increased awareness of this initiative
  • 3. Our activities In 2014 • Engaged with journalists • Got coverage • Initiated new connections In 2015 • Engage more proactively with journalists • Get wider coverage
  • 4. What we learned Strategy - Have a good story • Clear objective • Definite audience • Specific message • Be prepared for the encounter Partner – Journalists are not tools • Match • Work with them • Be available
  • 5. The presentation has a Creative Commons licence. You are free to re-use or distribute this work, provided credit is given to ILRI. better lives through livestock ilri.org