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Social learning, communication,
engagement and ICT4ag
Peter Ballantyne
ICT4ag International Conference, Kigali, Rwanda
4-8 November 2013
• Water, Land, Environment
• Natural resources
• Face complex, wicked
challenges
• Competition, trade-offs,
upstream, downstream,
degradation, climate
change
Wicked Problems
• The problem is not understood until after a
solution is formulated;
• Stakeholders have different world views and
different frames for understanding a problem;
• Constraints and resources to solve the
problem change over time;
• The problem is never solved
What we aspire to
Collective Action
• “Like nothing else,
dealing with climate
change calls upon us
to engage in effective
collective decision
making.”
Collective knowledge
• The challenge is less to
determine ‘a’ solution
• Draw on many
different voices and
‘knowledges’ of
different stakeholders.
• Mediate a course
between many
perspectives
Research as usual – ask a farmer
What’s your
main problem
Research as usual – ask a farmer
What’s your
main problem

Feed
Research as usual – ask a farmer
What’s your
main problem

I’ll go find
some
technology

Feed
Research as usual – look on the shelf
What feed
technologies have
you got?
Research as usual – look on the shelf
What feed
technologies have
you got?

Planted forage
Urea treated straw
Bypass protein
Research as usual – look on the shelf
What feed
technologies have
you got?

Planted forage
Urea treated straw
Bypass protein
OK, let’s try
those
Participatory research
• Engages people who
may otherwise be
subjects of research or
recipients of
interventions as coresearchers
• Places the capacity for
generating and using
knowledge in the hands
of people who are
trying to improve their
own lives.
Conventional communication
• Crafts and sends
‘messages’ to
‘target audiences’
• Often one-way
• ‘Push delivery’
systems

• Individuals as
consumers
Participatory communication
• Catalyzes ‘local’
creation,
documentation,
exchange and
dissemination of
knowledge by and of
communities
• Contributes to
inclusive decision
making processes
Social learning
• Processes in which
people learn
through interacting
with each other
• Since decisions
need to be
collective, the
learning needs to
be collective.
Participatory video
Community
perspectives
Beyond reports

Look and learn
Empowering
Social learning
Participatory radio
‘Happy Strategies’
Hypothesis
Many of our ICT4ag (R4D) approaches
are not as ‘social’ as they could be to
support participatory, collective,
inclusive development processes
Which ICT4ag approaches, tools,
technologies really support
engagement and participation in
development processes?

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Social learning, communication, engagement and ICT4ag