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Branding Your Business with Social Media Presentation

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Illinois workNet
Illinois workNet

This presentation is part of the Business Start-Up series and reviews branding with social media.

Government & Nonprofit
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Branding Your Business with Social Media Building your Brand is important and should carry through to all aspects of your marketing. 1Branding Your Business with Social Media by Illinois workNet is licensed under a Creative Commons Attribution-Non-Commercial 4.0 International License.
Illinois workNet – Starting your Business Series http://www.illinoisworknet.com/startup 2 http://www.complex.com/style/2013/03/the-50-most-iconic-brand-logos-of-all-time/apple
Why Social Media? Illinois workNet – Starting your Business Series http://www.illinoisworknet.com/startup 3 Brand Awareness Thought Leadership Sales/Lead Generation Customer Support or Advocacy Marketing with Social Media - http://www2.illinoisworknet.com/UpdatesHelp/Pages/News.aspx?PostID=277
Pick your platforms: Illinois workNet – Starting your Business Series http://www.illinoisworknet.com/startup 4
Illinois workNet – Starting your Business Series http://www.illinoisworknet.com/startup 5 Brand Awareness
How to be consistent: • Color • Font • Imagery • Templates Illinois workNet – Starting your Business Series http://www.illinoisworknet.com/startup 6
Illinois workNet – Starting your Business Series http://www.illinoisworknet.com/startup 7 Twitter Website Facebook LinkedIn
Illinois workNet – Starting your Business Series http://www.illinoisworknet.com/startup 8 Twitter Facebook Instagram Pinterest YouTube Google+
Illinois workNet – Starting your Business Series http://www.illinoisworknet.com/startup 9 Voice Message Frequency
How will you say what you say? • I or We • Humor or Serious • Multiple Representatives Illinois workNet – Starting your Business Series http://www.illinoisworknet.com/startup 10 Voice
What will you say? • 70/20/10 • Schedule • Kitschy Items • Engage Illinois workNet – Starting your Business Series http://www.illinoisworknet.com/startup 11 Message
When will you say it? • Number of Days • Time of Day • Quantity Throughout • Repurpose Illinois workNet – Starting your Business Series http://www.illinoisworknet.com/startup 12 Frequency
Illinois workNet – Starting your Business Series http://www.illinoisworknet.com/startup 13 Reputation Management Customer Service Thought Leadership Community Social Media Networking
Illinois workNet – Starting your Business Series http://www.illinoisworknet.com/startup 14
Illinois workNet – Starting your Business Series http://www.illinoisworknet.com/startup 15 Creating a Marketing Plan - http://www2.illinoisworknet.com/UpdatesHelp/Pages/News.aspx?PostID=247 Marketing with Social Media - http://www2.illinoisworknet.com/UpdatesHelp/Pages/News.aspx?PostID=277 Other Articles to Review: http://www.entrepreneur.com/article/244677 http://www.entrepreneur.com/video/240295 http://blog.hubspot.com/marketing/strong-brand-voice-social-media http://blog.hubspot.com/blog/tabid/6307/bid/34231/8-Businesses-That-Nail-Social-Media-Brand-Consistency.aspx http://www.ducttapemarketing.com/blog/social-brand-identity/ http://www.brandingstrategyinsider.com/2014/10/4-keys-to-building-brand-social-value.html#.Vi6X2n6rSM8 http://www.convinceandconvert.com/social-media-strategy/7-ways-to-use-social-media/
16Illinois workNet – Starting your Business Series www.illinoisworknet.com/startup Sponsored by the Illinois Department of Commerce and Economic Opportunity (DCEO) Thank You for Attending! • Watch for the news item about this webinar on www.illinoisworknet.com • Watch for information on our upcoming webinars on our social media links: • Email us at: info@illinoisworknet.com

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Branding Your Business with Social Media Presentation

  • 1. Branding Your Business with Social Media Building your Brand is important and should carry through to all aspects of your marketing. 1Branding Your Business with Social Media by Illinois workNet is licensed under a Creative Commons Attribution-Non-Commercial 4.0 International License.
  • 2. Illinois workNet – Starting your Business Series http://www.illinoisworknet.com/startup 2 http://www.complex.com/style/2013/03/the-50-most-iconic-brand-logos-of-all-time/apple
  • 3. Why Social Media? Illinois workNet – Starting your Business Series http://www.illinoisworknet.com/startup 3 Brand Awareness Thought Leadership Sales/Lead Generation Customer Support or Advocacy Marketing with Social Media - http://www2.illinoisworknet.com/UpdatesHelp/Pages/News.aspx?PostID=277
  • 4. Pick your platforms: Illinois workNet – Starting your Business Series http://www.illinoisworknet.com/startup 4
  • 5. Illinois workNet – Starting your Business Series http://www.illinoisworknet.com/startup 5 Brand Awareness
  • 6. How to be consistent: • Color • Font • Imagery • Templates Illinois workNet – Starting your Business Series http://www.illinoisworknet.com/startup 6
  • 7. Illinois workNet – Starting your Business Series http://www.illinoisworknet.com/startup 7 Twitter Website Facebook LinkedIn
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  • 16. 16Illinois workNet – Starting your Business Series www.illinoisworknet.com/startup Sponsored by the Illinois Department of Commerce and Economic Opportunity (DCEO) Thank You for Attending! • Watch for the news item about this webinar on www.illinoisworknet.com • Watch for information on our upcoming webinars on our social media links: • Email us at: info@illinoisworknet.com

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