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IMS ASIA PACIFIC



IMS Consumer Health Analysis™
Track the latest OTC trends with decision-ready analytics to capitalize on
the growth opportunities in Asia

                                                    Are you seizing the Over-the-counter (OTC) opportunities
                                                    in your region?
                                                    •	Worth over US$100 billion the global over-the-counter (OTC)
                                                    	 market continues to grow faster than traditional pharma and is now a key
                                                    	 source of business expansion for most organizations.
                                                    •	 Much of global the OTC growth is driven by developing markets in Latin
                                                    	 America and South East Asia.
                                                    •	Since 2008, self-diagnosis and self-medicating have created
                                                    	 significant momentum, and driven a surge in worldwide sales of OTC drugs.
                                                    •	 OTC marketing is one of the greatest sources of healthcare information.
                                                    •	 OTC drugs typically carry fewer side effects and warnings than prescription
                                                    	 medicines, tend to be more affordable, and help manage common
                                                    	 symptoms such as pain and cough.

  Maximize your                                     •	 The market in Asia Pacific has grown 21% in 2012 vs a year ago*.


  business potential
                                                    Without doubt, OTC drugs are in the spotlight. Nowhere is this is more true
                                                    than in the Asia-Pacific region, where for the third consecutive year OTC sales
                                                    in the region (excluding Japan) have significantly outpaced the global OTC

  in the growing                                    market growth.
                                                    * Reflects 2012 data

  OTC market with                                   IMS Health is introducing IMS Consumer Health (CH) Analysis that will
                                                    help clients efficiently track key business metrics at point of sale on a

  actionable insights                               regular basis.
                                                    The knowledge that gives you the edge
                                                    Based on quality-assured IMS global OTC market intelligence, IMS CH Analysis
                                                    -a web-based solution- enables you to understand OTC market dynamics and to
                                                    easily identify opportunities for growth and competitive threats.

                                                    KEY FEATURES
                                                      Coverage             IMS CH Analysis has the widest coverage of the most relevant consumer
                                                                           point of sale of OTC products across:
                                                                           	 • Hospitals
                                                                           	 • Pharmacies

                                                      Geographies          CH Analysis will be available in Asia Pacific initially in South Korea,
                                                                           Thailand, Philippines and Malaysia.

                                                      Delivery platform Web-based reports and dashboards

                                                      Classification       Globally-recognized CH Classification based on positioning and indica-
                                                                           tion to track immediate competitive set.

                                                      Frequency*           Monthly* and Quarterly

                                                      Granularity of       •	   National View
                                                      data & insight       •	   Regional/City*/State* Views
                                                                           •	   Sales Channel*
                                                                           •	   Galenic / Pack views
                                                                           •	   Traffic light benchmarks

                                                      Target audience      •	   Business Unit Heads
                                                                           •	   Marketing and Brand Managers
                                                                           •	   Market Research professionals
                                                                           •	   Business Intelligence professionals
                                                                           •	   Sales Managers

                                                    * Selected countries



                   IMS ASIA-PACIFIC 10 Hoe Chiang Road, #23-01/02 Keppel Towers, Singapore 089315
IMS ASIA PACIFIC




GROW YOUR BUSINESS WITH IMS CONSUMER HEALTH ANALYSIS
 Track and monitor in a               •	Monitors total market, OTC category and brand performance  up to pack level
 consistent and timely way
                                      •	Identifies trends and key competitors at point of sale
                                      •	Ensures reliable and consistent delivery to match your business needs
                                      •	Decision ready analytics dashboard provides a top-line perspective on a national and regional level

 Make better informed decisions       •	Identify and follow your immediate competitive set using the globally-accepted IMS CH classification
                                      •	Discover new growth opportunities using detailed market and geographical views
                                      •	Execute and customize action plans based on regional/city*/state* trends and potential
                                      •	Understand the interplay between external and internal market forces using market and category
                                      	benchmarks

 Identify opportunities on time       •	Track key business metrics with ready-to-use reports at time of subscription
                                      •	Anticipate potential challenges and opportunities using detailed trend monitoring reports
*	 Selected countries
**	 On demand




                                Contact your account manager or email us at
                        info.sg@sg.imshealth.com to learn more about IMS CH Analysis



                           IMS ASIA-PACIFIC 10 Hoe Chiang Road, #23-01/02 Keppel Towers, Singapore 089315

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IMS Consumer Health Analysis

  • 1. IMS ASIA PACIFIC IMS Consumer Health Analysis™ Track the latest OTC trends with decision-ready analytics to capitalize on the growth opportunities in Asia Are you seizing the Over-the-counter (OTC) opportunities in your region? • Worth over US$100 billion the global over-the-counter (OTC) market continues to grow faster than traditional pharma and is now a key source of business expansion for most organizations. • Much of global the OTC growth is driven by developing markets in Latin America and South East Asia. • Since 2008, self-diagnosis and self-medicating have created significant momentum, and driven a surge in worldwide sales of OTC drugs. • OTC marketing is one of the greatest sources of healthcare information. • OTC drugs typically carry fewer side effects and warnings than prescription medicines, tend to be more affordable, and help manage common symptoms such as pain and cough. Maximize your • The market in Asia Pacific has grown 21% in 2012 vs a year ago*. business potential Without doubt, OTC drugs are in the spotlight. Nowhere is this is more true than in the Asia-Pacific region, where for the third consecutive year OTC sales in the region (excluding Japan) have significantly outpaced the global OTC in the growing market growth. * Reflects 2012 data OTC market with IMS Health is introducing IMS Consumer Health (CH) Analysis that will help clients efficiently track key business metrics at point of sale on a actionable insights regular basis. The knowledge that gives you the edge Based on quality-assured IMS global OTC market intelligence, IMS CH Analysis -a web-based solution- enables you to understand OTC market dynamics and to easily identify opportunities for growth and competitive threats. KEY FEATURES Coverage IMS CH Analysis has the widest coverage of the most relevant consumer point of sale of OTC products across: • Hospitals • Pharmacies Geographies CH Analysis will be available in Asia Pacific initially in South Korea, Thailand, Philippines and Malaysia. Delivery platform Web-based reports and dashboards Classification Globally-recognized CH Classification based on positioning and indica- tion to track immediate competitive set. Frequency* Monthly* and Quarterly Granularity of • National View data & insight • Regional/City*/State* Views • Sales Channel* • Galenic / Pack views • Traffic light benchmarks Target audience • Business Unit Heads • Marketing and Brand Managers • Market Research professionals • Business Intelligence professionals • Sales Managers * Selected countries IMS ASIA-PACIFIC 10 Hoe Chiang Road, #23-01/02 Keppel Towers, Singapore 089315
  • 2. IMS ASIA PACIFIC GROW YOUR BUSINESS WITH IMS CONSUMER HEALTH ANALYSIS Track and monitor in a • Monitors total market, OTC category and brand performance up to pack level consistent and timely way • Identifies trends and key competitors at point of sale • Ensures reliable and consistent delivery to match your business needs • Decision ready analytics dashboard provides a top-line perspective on a national and regional level Make better informed decisions • Identify and follow your immediate competitive set using the globally-accepted IMS CH classification • Discover new growth opportunities using detailed market and geographical views • Execute and customize action plans based on regional/city*/state* trends and potential • Understand the interplay between external and internal market forces using market and category benchmarks Identify opportunities on time • Track key business metrics with ready-to-use reports at time of subscription • Anticipate potential challenges and opportunities using detailed trend monitoring reports * Selected countries ** On demand Contact your account manager or email us at info.sg@sg.imshealth.com to learn more about IMS CH Analysis IMS ASIA-PACIFIC 10 Hoe Chiang Road, #23-01/02 Keppel Towers, Singapore 089315