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CREATING
MOMENTUM
Mobilize, Motivate and Maximize Impact
to Make Your Organization Unstoppable
Alesia Latson

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CREATING
MOMENTUM

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AGENDA
Creating Momentum/Becoming Unstoppable

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1ATTRACTING
CRITICAL MASS

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What does it
take…
To attract the
critical mass you
need?

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☐✓
We are attracted to
leaders who we…
Believe
☐✓Like
☐✓Trust
The BLT Principle

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Sell the problem (not the solution)
Honor the pastWhat could happen in the future if…Trends arising in the present

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• Attitude
• Presence
• Approach

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The Man, the Boy,
& the Donkey

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• Attitude
• Presence
• Approach
All things being equal,
we will work harder and
more effectively for
people we like. And we
like them in direct
proportion to how they
make us feel.
— Robert Cooper

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… is an opportunity to build, squander an opportunity,
or damage your reputation
Every interaction …
Food for Thought

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In the first 7seconds people form 11 impressions
First Impressions:
7-11 Rule
The cited source of the "7-11 rule" is Michael Solomon, PhD, Psychologist,
Chairman, Marketing Department Graduate School of Business, NYU

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Economic level
Perceived credibility and believability
Education level
Trustworthiness
Level of sophistication
Sexual identification
Political background
Religious background
Ethnic background
Social and professional desirability
Level of success
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It Happens So Fast . . .

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‘Remarkably accurate’
Studies have shown that short slices of
behavior — less than 5 minutes — yield lasting
personality assessments.
Once people have formed an impression of you,
they disregard information that is inconsistent
with their ideas.
Cognitive Discounting
First Impressions Are Lasting

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Sincerity Reliability
Competence Care
— Charles Feltman, The Thin Book on Trust

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2REDUCING
FRICTION

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Embrace Conflict
Release the brakes

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YOUR BRAIN ON CONFLICT

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BE CURIOUS
NOT FURIOUS✗

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3INCREASING
VELOCITY

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SPEED
Be clear on what you are doing and NOT
doing.
Give feedback.Acknowledge others.

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And now…

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THANK YOU.