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Bob Ruffalo - What They Never Taught You About Growing an Agency
- 1. #INBOUND16@BOBRUFFOLO WHAT THEY NEVER TAUGHT YOU ABOUT GROWING AN AGENCY Making smart people choices, retaining top talent, overcoming crisis, and more. Bob Ruffolo, IMPACT
- 2. #INBOUND16@BOBRUFFOLO • Founded in 2009 • Current Staff of 30 People • Became a HubSpot Partner in 2011 • HubSpot Diamond Partner
- 3. #INBOUND16@BOBRUFFOLO THE BEGINNINGS
- 4. #INBOUND16@BOBRUFFOLO GETTING IMPACT OFF THE GROUND
- 5. #INBOUND16@BOBRUFFOLO
- 6. #INBOUND16@BOBRUFFOLO FOR THE FIRST 4 YEARS, THINGS WERE GOING SMOOTHLY.
- 7. #INBOUND16@BOBRUFFOLO • Built the team up to 18 people, profitably. • Partnered with HubSpot. • We were consistently selling retainers. • Became a Gold Partner within 9 months. BETWEEN 2009 AND 2013
- 8. #INBOUND16@BOBRUFFOLO AND I WAS ASKED TO PRESENT TO THE PARTNERS AT INBOUND ’13 ON “HOW AGENCIES CAN POSITION THEMSELVES FOR LARGER RETAINERS AND GROWTH.”
- 9. #INBOUND16@BOBRUFFOLO THINGS WERE EASY. I THOUGHT I HAD IT FIGURED OUT.
- 10. #INBOUND16@BOBRUFFOLO I DIDN’T.
- 11. #INBOUND16@BOBRUFFOLO 2013
- 12. #INBOUND16@BOBRUFFOLO THINGS WERE NOT AS GREAT AS THEY APPEARED.
- 13. #INBOUND16@BOBRUFFOLO AND I HAD A LOT TO LEARN.
- 14. #INBOUND16@BOBRUFFOLO WHAT HAPPENED AFTER INBOUND ‘13…
- 15. #INBOUND16@BOBRUFFOLO WE MADE EVERY MISTAKE AN AGENCY COULD MAKE.
- 16. #INBOUND16@BOBRUFFOLO WE MADE EVERY MISTAKE AN AGENCY COULD MAKE. 2015 FELT LIKE ROCK BOTTOM.
- 17. #INBOUND16@BOBRUFFOLO IN EARLY 2015…
- 18. #INBOUND16@BOBRUFFOLO BY THE SUMMER OF 2015…
- 19. #INBOUND16@BOBRUFFOLO IT SEEMED LIKE IT HAPPENED ALL OF A SUDDEN, AND IT HAPPENED FAST. MUCH LIKE…
- 20. #INBOUND16@BOBRUFFOLO
- 21. #INBOUND16@BOBRUFFOLO I HAD TO LOOK INTO THE MIRROR, TAKE RESPONSIBILITY, AND FIX THINGS.
- 22. #INBOUND16@BOBRUFFOLO IF ANY OF THIS SOUNDS FAMILIAR…
- 23. #INBOUND16@BOBRUFFOLO YOU CAN TURN IT AROUND LIKE THAT!
- 24. #INBOUND16@BOBRUFFOLO WHAT WE DID
- 25. #INBOUND16@BOBRUFFOLO Get the right people on the bus, the wrong people off the bus, and the right people in the right seats. “ ”- Jim Collins
- 26. #INBOUND16@BOBRUFFOLO THIS BROUGHT OUR TEAM FROM 36 23TO
- 27. #INBOUND16@BOBRUFFOLO WE GOT ALIGNED.
- 28. #INBOUND16@BOBRUFFOLO • We had the highest revenue & profit. • Employee & client NPS had significantly improved. • We were operating as a collective unit. Q4 OF ‘15 WAS THE BEST QUARTER WE EVER HAD
- 29. #INBOUND16@BOBRUFFOLO Q1 OF ‘16 WAS SIGNIFICANTLY BETTER THAN THAT.
- 30. #INBOUND16@BOBRUFFOLO MY GOAL FOR TODAY:
- 31. #INBOUND16@BOBRUFFOLO SHARE THE LESSONS I’VE LEARNED AND THE CHANGES I’VE MADE IN HOPES THAT IT HELPS YOU ALONG YOUR JOURNEY.
- 32. #INBOUND16@BOBRUFFOLO 10 LESSONS
- 33. #INBOUND16@BOBRUFFOLO 1 BUILD & MAINTAIN A COHESIVE LEADERSHIP TEAM
- 34. #INBOUND16@BOBRUFFOLO IMPACT’S LEADERSHIP TEAM
- 35. #INBOUND16@BOBRUFFOLO 2 GET YOUR AGENCY ALIGNED ON WHERE YOU’RE GOING
- 36. #INBOUND16@BOBRUFFOLO THIS ACTIVITY WAS ONE OF THE MOST IMPORTANT COMPONENTS OF OUR TURNAROUND
- 37. #INBOUND16@BOBRUFFOLO HOW WE DID IT
- 38. #INBOUND16@BOBRUFFOLO 3 DEFINE YOUR CULTURE
- 39. #INBOUND16@BOBRUFFOLO A culture is a way of life of a group of people--the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next.
- 40. #INBOUND16@BOBRUFFOLO OUR PURPOSE: TO HELP PEOPLE AND THEIR ORGANIZATIONS SUCCEED.
- 41. #INBOUND16@BOBRUFFOLO OUR VISION: A WORLD WHERE ITS EASIER FOR BUSINESSES TO GROW.
- 42. #INBOUND16@BOBRUFFOLO OUR CORE VALUES
- 43. #INBOUND16@BOBRUFFOLO HOW WE DEFINED OUR CULTURE
- 44. #INBOUND16@BOBRUFFOLO 4 LIVE YOUR CORE VALUES
- 45. #INBOUND16@BOBRUFFOLO HOW WE HIRE
- 46. #INBOUND16@BOBRUFFOLO HOW WE EVALUATE TALENT
- 47. #INBOUND16@BOBRUFFOLO HOW WE FIRE
- 48. #INBOUND16@BOBRUFFOLO HOW WE USE CORE VALUES TO RECOGNIZE AND REWARD
- 49. #INBOUND16@BOBRUFFOLO
- 50. #INBOUND16@BOBRUFFOLO 5 LISTEN TO YOUR PEOPLE & TAKE ACTION
- 51. #INBOUND16@BOBRUFFOLO WHAT WE DO TO GET HONEST FEEDBACK
- 52. #INBOUND16@BOBRUFFOLO • Recognize and Appreciate Candid Feedback • CEO 360 Degree Feedback • Weekly One on Ones • Employee Surveys • Really Care to Listen WHAT WE DO TO GET HONEST FEEDBACK
- 53. #INBOUND16@BOBRUFFOLO HOW WE USED FEEDBACK TO TURNAROUND RETENTION ISSUES
- 54. #INBOUND16@BOBRUFFOLO “PEOPLE NEED TO SEE THEIR FUTURE AT IMPACT”
- 55. #INBOUND16@BOBRUFFOLO 6 DON’T HOLD ON TO ‘B’ PLAYERS FOR TOO LONG
- 56. #INBOUND16@BOBRUFFOLO 7 PEOPLE CAN ALWAYS DO MORE
- 57. #INBOUND16@BOBRUFFOLO 8 NO ROOM FOR BAD MANAGERS
- 58. #INBOUND16@BOBRUFFOLO 9 DON’T DELEGATE HIRING
- 59. #INBOUND16@BOBRUFFOLO QUESTIONS?
- 60. #INBOUND16@BOBRUFFOLO ONE FINAL LESSON…
- 61. #INBOUND16@BOBRUFFOLO 10 ENJOY THE RIDE
- 62. #INBOUND16@BOBRUFFOLO WHAT THEY NEVER TAUGHT YOU ABOUT GROWING AN AGENCY Making smart people choices, retaining top talent, overcoming crisis, and more. Bob Ruffolo, IMPACT
