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Bt03 b

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Bt03 b

  1. 1. A Story about the End of Storytelling by David Berkowitz CMO, MRY @dberkowitz * @mry * MarketersStudio.com David.Berkowitz@mry.com #INBOUND14 1
  2. 2. Once upon a time… 2
  3. 3. No, this story is… different 3
  4. 4. I want to tell you a story. 4
  5. 5. I come from a storytelling family. 5
  6. 6. There’s the story about the kid in the elevator of his grandmother’s apartment building. 6
  7. 7. These stories tell you something about the people involved. 7
  8. 8. Some stories that get told aren’t quite as pleasant. 8
  9. 9. They’re used as crutches, as ways to speak in sign language. 9
  10. 10. I didn’t appreciate the dark side of storytelling. 10
  11. 11. Yet we have it all wrong. 11
  12. 12. My wife said a comment that forever rocked my world. 12
  13. 13. “All they do is tell stories!” 13
  14. 14. And this started to worry me. 14
  15. 15. You’re ripping apart so much of what I love. 15
  16. 16. It’s like I’m in Confession. 16
  17. 17. I’ve got a joke about an old Jew going to Confession. 17
  18. 18. “Those people are so stuck on stories.” 18
  19. 19. Holy shit. 19
  20. 20. HO LEEEE SHIT. 20
  21. 21. She’s right. I knew it. 21
  22. 22. It doesn’t build relationships. 22
  23. 23. We need to move away from stories and toward relationships. 23
  24. 24. Do you even know brands’ stories? 24
  25. 25. At camp she and her friends played games with cans of Coke. 25
  26. 26. We’ve got the antidote. 26
  27. 27. Brands have the opportunity to get away from stories. 27
  28. 28. “We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet.” 28
  29. 29. Check in with people; take an interest in their lives. 29
  30. 30. How can we use this embarrassment of riches? 30
  31. 31. We have opportunities to be more human. 31
  32. 32. Instead of storytelling, we’re going to shift to storymaking. 32
  33. 33. I got a lot off my chest today. 33
  34. 34. Let’s make our goal being more human first. 34
  35. 35. The End. 35
  36. 36. Author David Berkowitz David.Berkowitz@mry.com @dberkowitz / @mry MarketersStudio.com Illustrator Arjeanette Vivero riyoko07.deviantart.com #INBOUND14 36

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