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Stop Overthinking Your Technology – Just do it! 
Tiffany Randall, IO Integration 
©2014 IO Integration, Inc. All rights reserved.
Connecting Content and Users 
© 2014 IO Integration, Inc. All rights reserved.
Manage 
your 
content, 
you 
are 
managing 
your 
connections 
© 2014 IO Integration, Inc. All rights reserved.
The process 
© 2014 IO Integration, Inc. All rights reserved. 
is 
mysterious…. 
4 
• Metadata schemas and taxonomy 
• User Interviews 
• Knowledge organization 
• Information Architecture 
• Search capability 
• Cross-functional Communication 
• User Training 
• Technical writing 
• Information Policy 
• Digital rights management
….And lacks sex-appeal 
© 2014 IO Integration, Inc. All rights reserved. 
5 
• Can be intimidating and abstract 
• Sometimes hard to explain 
• Low on the priority list 
• Cross-functional cooperation 
• Broad array of vendors 
• Defining scope and purpose 
• Choosing channels and platforms
Just move the ball forward 
© 2014 IO Integration, Inc. All rights reserved. 
6 
• Shameless promotion 
• Build a support system 
• Become a thought leader 
• Communicate trends 
• Promote the benefits 
• Listen with compassion 
• Buy the drinks
Pitching the flight plan 
• Envision the future 
• Sell the benefits/risks 
• Sketch out the specs 
• Know your audience 
• Anticipate objections 
• Be patient 
• Repeat yourself often 
• Buy the drinks 
© 2014 IO Integration, Inc. All rights reserved.
Position Yourself as the Lifeguard not the Gatekeeper 
YES NO 
© 2014 IO Integration, Inc. All rights reserved. 
8
People Love Talking about Themselves ..Connect by Focusing on Them 
© 2014 IO Integration, Inc. All rights reserved.
Take responsibility and show strength 
© 2014 IO Integration, Inc. All rights reserved. 
10

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Stop overthinking your Technology - Just Do it!

  • 1. Stop Overthinking Your Technology – Just do it! Tiffany Randall, IO Integration ©2014 IO Integration, Inc. All rights reserved.
  • 2. Connecting Content and Users © 2014 IO Integration, Inc. All rights reserved.
  • 3. Manage your content, you are managing your connections © 2014 IO Integration, Inc. All rights reserved.
  • 4. The process © 2014 IO Integration, Inc. All rights reserved. is mysterious…. 4 • Metadata schemas and taxonomy • User Interviews • Knowledge organization • Information Architecture • Search capability • Cross-functional Communication • User Training • Technical writing • Information Policy • Digital rights management
  • 5. ….And lacks sex-appeal © 2014 IO Integration, Inc. All rights reserved. 5 • Can be intimidating and abstract • Sometimes hard to explain • Low on the priority list • Cross-functional cooperation • Broad array of vendors • Defining scope and purpose • Choosing channels and platforms
  • 6. Just move the ball forward © 2014 IO Integration, Inc. All rights reserved. 6 • Shameless promotion • Build a support system • Become a thought leader • Communicate trends • Promote the benefits • Listen with compassion • Buy the drinks
  • 7. Pitching the flight plan • Envision the future • Sell the benefits/risks • Sketch out the specs • Know your audience • Anticipate objections • Be patient • Repeat yourself often • Buy the drinks © 2014 IO Integration, Inc. All rights reserved.
  • 8. Position Yourself as the Lifeguard not the Gatekeeper YES NO © 2014 IO Integration, Inc. All rights reserved. 8
  • 9. People Love Talking about Themselves ..Connect by Focusing on Them © 2014 IO Integration, Inc. All rights reserved.
  • 10. Take responsibility and show strength © 2014 IO Integration, Inc. All rights reserved. 10