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1. The Brief.
Property Investment News that matters.
The Brief.
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EDITION TWO

2. The Brief.
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The 1st edition of The Brief was well
received, but we’ll be constantly
working to improve it. Over coming
weeks we’ll be including some of the
features you’ve been requesting – after
all, it’s about increasing interaction with
our Members.
To this end I’d like to draw your
attention to IPIN’s 1st “on the ground”
seminars in the UK - a chance for us to
meet you in person and answer any
and all questions you may have about
IPIN. See the final page in this week’s
The Brief for further information…
Contents
02 contents
Welcome from our International Sales Manager
03 home sweet home
International demand grows for properties in
the Home Counties
04 not so grim up north!
Landlords achieve highest UK rental yields…
06 watch the birdy…
Lord Prescott sparks @grantshapps Twitter debate
07 ALL RISE…
Private rents rise again, says LSL
09 Strictly business
Hong Kong and London are world’s most
expensive office markets
11 house style
New fashion and residential quarter
dubbed ‘Marylefair’
13 IPIN one2one
Meet the IPIN Member Relations, Sales
Progression and Portfolio Advisor teams
Mike O’Riordan
International
Sales Manager
The Brief.

3. 01 02 03 04 05 06 07 08 09 10 11 12 13
International
demand grows for
properties in the
Home Counties
There is growing evidence to suggest that the
number of foreign nationals looking to buy property
in the Home Counties is growing.
Although London’s residential property market
continues to attract the lion’s share of foreign
buyers, demand is now spreading out to other
parts of the country - most notably the Home
Countries.
“We have received an increasing amount of
interest from overseas buyers, indicating that
the London trend is spreading to the Home
Counties. We have recently had purchases
from couples and families in Dubai and China,”
said John Inglis, sales and marketing director at
development firm Explore Living.
But what started as a trickle in demand is
fast turning into a “flood of foreign buyers,”
according to Rupert Wyatt, Partner at Surrey-
based estate agents Barton Wyatt.
Wyatt reports that Surrey has proved
particularly popular with wealthy international
buyers from host of countries, including
Ukraine, Russia,
South Africa, Monaco and Geneva.
He added: “Wentworth in Surrey in particular
appears to be hugely popular with affluent
overseas buyers attracted by the prestige
of living on the Wentworth Estate. They are
drawn to our area because of the reputation
Wentworth has for privacy, yet the club allows
a great deal of social entertainment – really
the best of both worlds.”
The Brief.

4. It’s grim
up north!
not so
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Landlords achieve highest UK rental yields…
Landlords generally want to achieve the best rental
returns possible when investing in property, but where
exactly in the UK are the highest yields available?
The Brief.

5. The highest
rental yields inrental yields in
the UK are
currently
achievable in
Yorkshire and
Humberside.
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According to research from the specialist buy-to-let
mortgage lender, Paragon Mortgages, the highest
rental yields in the UK are currently achievable in
Yorkshire and Humberside, where properties produced
an average rental return of 6.8% during the second
quarter of this year.
The survey of more than 500 landlords found that
Wales, at an average return of 6.7%, is yielding buy-
to-let investors the second highest return, followed by
the South West at an average yield of 6.2%.
Although London is generally the most desirable place
to invest in property, yields are restricted because of
high property prices, fuelled by strong demand from
owner occupiers and property investors.
Overall, the average yield achieved by all landlords
stoodat 6.2% in the second quarter, with professional
landlords – those who own 20+ homes – achieving a
higher than average yield of 7%.
“The second quarter has remained largely static
in terms of the rental yield that the majority of
landlords are achieving. However, to achieve an
average yield of between 5-7% is extremely
healthy and shows that portfolios are
performing well, said John Heron, managing
director of Paragon Mortgages.
“The demand for private rented property has
continued to dominate headlines over the past
quarter as we see the housing market squeezed
further,” he added.
Region Average Yield
Yorkshire Humberside 6.8%
Wales 6.7%
South West 6.2%
South East (exc London) 6.2%
London (outer) 6.2%
North East 6.1%
West Midlands 6.0%
London (Central) 5.8%
East of England 5.7%
East Midlands 4.5%
Yields are restricted because
of high property prices
The Brief.

6. 01 02 03 04 05 06 07 08 09 10 11 12 13
Watch the birdy!
Lord Prescott sparks @grantshapps Twitter debate
But a recent claim by a political website that the MP is using an autobot, raising the possibility that he has been
artificially inflating his popularity on the social networking site, saw him trending on Twitter last week, with a little
help from Lord Prescott, the former deputy Labour leader.
Lord Prescott sparked a discussion on the micro-blogging site when he asked:
“Has anyone else been followed unfollowed by
@grantshapps? #shappsfollowedme”, after blog
Political Scrapbook noticed unusual activity in Shapps’
Twitter account which indicated the use of bots to
boost follower numbers.
The minister’s office declined to comment on whether
Mr Shapps was using software application to follow
random accounts in the hope that they would follow
him back, but the MP actually intervened, by replying
to some members of the site, including Prescott,
even going as far as retweeting a few of the more
skeptical tweets in good humour.
With close to 55,000 followers, housing minister Grant Shapps can claim to be one of the most
popular members of parliament on Twitter…
The Brief.

7. 01 02 03 04 05 06 07 08 09 10 11 12 13
Private rents rise again, says LSL
All rise…
Rents in England and Wales rose for the third
consecutive month in June, according to the latest
Buy-to-Let Index from LSL Property Services plc.
Its monthly index reveals that average rents increased by 0.9% to £718 per
calendar month (pcm). Consequently, rents are now just short of the record
high of £720pcm recorded in October 2011.
The Brief.

8. The index also shows that a result of the
monthly rise, the pace of annual rental inflation
also increased, climbing to 2.4% from 2.3%
in May.
On a monthly basis, rents rose in all regions of
England and Wales, apart from the South West,
where they fell by an average of 0.3%.
Wales saw the largest rise, with rents
increasing by 2%, followed by the North West
and West Midlands where rents rose by 1.7%.
Meanwhile, rents in London, which remains
the region with the fastest annual rental
growth, increased by 0.9% month-on-month to
£1,047pcm - a new high for the second month
in succession. Tenants in the capital were
paying an average of £41 extra per month in
June compared to the same month last year.
David Brown, commercial director of LSL Property
Services, says: “The sheer weight of tenant demand
continues to push up rents across the country.
“Lending criteria remains tight and the number of
mortgages given to first-time buyers – especially
those without substantial deposits – is still a long
way from the level seen before the credit
crunch. With higher rents and the
growing cost of living eroding how
much tenants can save towards
the large deposits required to
buy, it’s no surprise to see the
private rented sector swelling
by 262,000 households a year.”
The sheer weight of tenant
demand continues to push up
rents across the country
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The Brief.

9. 01 02 03 04 05 06 07 08 09 10 11 12 13
Strictly
businessHong Kong and London are world’s most expensive office markets
Six of the world’s ten most
expensive office markets are
located in Asia-Pacific, led by
Hong Kong, according to the latest
report from CBRE.
The property adviser says that Asia-Pacific holds increasing sway in the global
commercial real estate market, illustrated by the fact that Hong Kong’s central
business district (CBD) has been named the world’s most expensive office market.
A total of 19 of the top 50 most expensive markets are in Asia-Pacific, 19 are in
Europe the Middle East and Africa (EMEA) and 12 in the Americas, led by Hong
Kong’s CBD at an overall annual occupancy costs of US$248.83 per sq ft, followed
by London’s West End with US$220.15 sq ft and Tokyo in third, followed by Beijing’s
Jianguomen (CBD) and Moscow.
The Brief.

10. 1. Hong Kong (Central), Hong Kong – $248.83
2. London Central (West End), United Kingdom – $220.15
3 Tokyo Japan – $186.49
4. Beijing (Jianguomen - CBD), China – $180.76
5. Moscow Russian Federation – $171.53
6. Beijing (Finance Street), China – 166.89
7. Hong Kong7. Hong Kong (West Kowloon) – $158.72
8. Sao Paulo Brazil – $144.75
9. New Delhi (Connaught Place - CBD), India – $140.21
10 London Central (City), United Kingdom – $131.51
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“The most expensive office locales are increasingly located
in dynamic markets across the emerging economies as office
occupiers diversify their global footprints in these markets to
take advantage of rising incomes and the availability of labor,”
said Raymond Torto, CBRE’s global chief economist.
‘The most expensive office occupier markets also have a
diversified economic base, limited, available institutional quality
space, strong currencies and are increasingly located in urban
centres,’ he added.
The report also reveals that occupancy costs increased by an
average 3.6% worldwide led by Asia-Pacific at 7.8%, Americas at
5%, and EMEA at 0.4%. Occupancy costs increased in 80 markets,
decreased in 24, with no change in 29.
The Brief.

11. 01 02 03 04 05 06 07 08 09 10 11 12 13
The launch of Verge Mayfair on Oxford Street by Oakmayne
Bespoke, a boutique residential scheme of 10 luxury
apartments and two penthouses, with a fashion inspired
specification and look, underlines the emergence ‘Marylefair’:
a new fashion and residential quarter in the heart of London’s
West End.
Knight Frank, sales agent for Verge Mayfair, reveal that over
the last two years, north Mayfair and south Marylebone have
merged into a new fashion and residential quarter that director
Simon Barry at Knight Frank has dubbed “Marylefair”.
Knight Frank highlight that the restaurants, cafes and shops
of St Christopher’s Place have helped to fuse Mayfair and
Marylebone together, with new residential schemes raising the
residential profile of the area.
Simon Barry of Knight Frank comments: “Five years ago,
north Mayfair and south Marylebone was dominated by retail
outlets, hotels and offices resulting in an undersupply of new
homes in the locality. However, over the last two years there
has been a significant rise in new niche residential schemes in
the district. This is helped to raise residential values in
the area from £1,200sqft, to over £2,000sqft currently.”
New fashion
and residential
quarter dubbed
‘Marylefair’
House
Style
The Brief.

12. New fashion
and residential
quarter dubbed
“Marylefair”
A stunning and exceptional
place in which to live
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Barry continues: “As London’s West
End is becoming more residential it is
attracting continental European and
Asian buyers who are seeking either a
London pied-a-terre or rental-investment
opportunity. The benefit of having
Selfridges, Bond Street and South Molton
Street on the doorstep is a big magnet
for these overseas buyers who like
luxury brand names.”
Knight Frank highlight that “Marylefair”
has recently benefited from a range
of new residential schemes, including
Picton Place, Bolsover Street, St James
Street, Albermarle Street, which have
raised investor appetite for residential
projects in the locality.
Verge Mayfair is the latest residential
scheme to be launched in “Marylefair”.
Ready for occupation, Verge Mayfair
provides 10 apartments, ranging from
chic studio-lofts to two bedroom pads,
and two penthouses, each with private
rooftop terraces. The 12 homes range
from 549ft2 to 1,873ft2 in size, with
prices starting from £950,000.
Over the last two
years there has been a
significant rise in new
niche residential schemes
The Brief.

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