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1 Making the Connection … Helping ‘Others’ Recognize the Value
2 Is it about recognizing or defining the value?
3 Who do we want to make the connection with?  Children/Target Group Governments Peers from other Sectors Media Ourselves
4 Recognizing the Value: What’s in it for you…
5 UNICEF ‘s Approach
6 Building on Strengths
7 Will the connection come with the ‘value’?

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