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Professional Conversion Programme (PCP) for Digital Product Managers (for Individuals)

Institute of Systems Science, National University of Singapore
26 de Aug de 2020
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Professional Conversion Programme (PCP) for Digital Product Managers (for Individuals)

  1. www.iss.nus.edu.sg Professional Conversion Programme Sharing Session Virtual Learning Festival 13th August 2020 For Digital Product Management Daniel Boey © 2020 National University of Singapore. All Rights Reserved
  2. Daniel Boey Chief, Products & Platforms Practice MBA, NUS BSc(Hons) (Comp Sc & Info Sys) NUS, PMP, CITPM (Senior), CSM, P3O Daniel currently heads the Products & Platforms practice in ISS, NUS. He teaches and consults in product and project management and works closely with many organizations in developing customised training programs for their staff development. Currently teaching the following courses • NICF- Managing Digital Products (SF) • NICF- Digital Product Strategy (SF) • NICF- Managing Business Analytics Projects (SF) © 2020 National University of Singapore. All Rights Reserved linkedin.com/in/daniel- sk-boey-6a920541
  3. © 2020 National University of Singapore. All Rights Reserved
  4. What is Professional Conversion Programme (PCP) A career conversion programme for :  Professionals, Managers, Executives and Technicians (PMETs), including mid-career switchers,  to undergo skills conversion and  move into new occupations or sectors with better prospects and opportunities for progression.  Place-and-Train Programme where PMET is hired by a participating employer before undergoing training to take on new job role Data Analytics Software Development Business Analytics Artificial Intelligence Digital Product Management Digital Transformation© 2020 National University of Singapore. All Rights Reserved
  5. Eligibility of Professional Conversion Programme (PCP) New HireCompany / Employer  Be registered or incorporated in Singapore;  Be committed to work with WSG and NUS- ISS on the necessary administrative matters related to the PCP;  Offer employment directly related to the job which the PCP is for, with remuneration that is aligned with the market rate; and  Commit to the PCP training arrangements for the trainees.  Provide a company project for practicuum  SC or PRs  Graduated or completed National Service, whichever is later, for at least two years; and  Not in a similar job function prior to joining the PCP.  Able to pass entrance assessment © 2020 National University of Singapore. All Rights Reserved
  6. Professional Conversion Programmes (PCP) Phase 1: Training Course Phase 2: Proj Practicuum (4 months) Grants and Salary SupportInterview and Hire Interview, Select and Hire Submit Details + Project Plan Full-time training (14.7 days) Employee back in office + Company provides mentorship and guidance Get rewarded for building and growing talents Skills Level Up! Productivity Up! © 2020 National University of Singapore. All Rights Reserved
  7. Structure and Duration of NUS-ISS PCP Phase 1 (Classroom Training) Phase 2 (Project Practicuum)  14.7 training days spread over 2-3 months of classroom training plus assessment  Require at least 75% attendance  Able to pass all classroom assessment  4 months of OJT with the sponsoring company.  To complete the company sponsored project within OJT period.  Require to make at least 3 progressive project presentation over the period to NUS-ISS assigned project supervisor. Completion of Programme Professional Diploma Certification from NUS-ISS Duration : 5 to 6 months Entrance Assessment © 2020 National University of Singapore. All Rights Reserved
  8. What are the PCP Programmes in NUS-ISS Digital Product Management Digital product, marketing, e-commerce, Management  Gain customer insights for products  Find solutions towards market problem and new product opportunities;  Define product strategy and manage Product lifecycle  Design a platform business SmartHealth Transformation Analyst Digital Transformation Analyst  Establish organisation’s program management framework  Design & develop program plans/ Transformation Initiatives;  Facilitate change management/ oversee program implementation;  Manage people and organisation/ transformation programmes. Solutions Architect IT Solutions Architect  Implement platform architecture strategy  Identify requirements and develop platform architecture  Support platform feature development  Manage solutions architecture projects Applicable to SGUS and PCP Applicable to PCP onlyLegend: © 2020 National University of Singapore. All Rights Reserved
  9. What are the Jobs that this program supports? • Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. • Those involved in the strategy, management and development of digital products such as mobile apps, web sites, e-commerce, digital platforms and omni-channels or even a game • A traditional product (e.g. gadget, apparels or Tupperware) that could benefit from digital channels, digital marketing and a digital strategy © 2020 National University of Singapore. All Rights Reserved
  10. What are the Jobs that this program supports? BUT ALSO… • Those managing projects that builds new systems, e.g. recommender system based on data, loyalty program that interacts with customers digitally, social selling, digital promotions and campaigns, digital customer service …projects in a connected, online world where brands and organizations interact directly with customers. • These are best manage by a Product Management Framework rather than a Project Management Framework. Why? • Product Managers, Product Market Managers, Marketing Managers, Programme Managers, Customer Programmes, • Suitable for those with some team management experience and previously project managers, business analysts or traditional product managers or sales managers, marketing managers © 2020 National University of Singapore. All Rights Reserved
  11. PCP Pathway for Digital Product Manager © 2020 National University of Singapore. All Rights Reserved Digital Product Manager 4 months Company’s Project The project scope covers aspects of digital product management. Where the project could cover discovery of a product/platform idea, to working through product requirements, a product road map , creation of a product strategy , a launch plan or other parts of a product life cycle. 14.7 days (elapsed time 2-3 months) Skills Training • Service Design • Managing Digital Products • Digital Product Strategy • Architecting Platform as a Business
  12. www.iss.nus.edu.sg Training Details © 2020 National University of Singapore. All Rights Reserved
  13. PCP for Digital Product Management Understand and apply the central concepts of design thinking to innovation projects and products Service Design Apply fundamental product management methods and techniques to manage products and services in the digital world Digital Product Strategy Architecting Platforms as a Business Practice Module Demonstrate competency of your newly acquired skills in a team-based mini-capstone and an individual assessment. ♦ Ideate and research to solve a real world problem or to capture an opportunity ♦ demonstrate clear value propositions ♦ justify your business case and investment plan♦ strategize your roadmap ♦ deliver a prototype or establish a MVP Develop a strategy from vision, monetisation, go-to-market, to growth acceleration and exit, through intensive hands-on iterations. Design a business platform and its supporting technical architecture Tailored for adult learners, with hands on interactive learning, industry practitioners’ experience sharing ,use of case studies and in-depth discussions Carefully curated set of four modules that address key knowledge and skills for digital product management and platform design Suitable for job roles like Product Manager, Platform Designers, Product/platform Owners, Business Architects, Digital Product Strategists. https://www.iss.nus.edu.sg/stackable-certificate-programmes/software-engineering/graduate-certificate-in-designing-and-managing-products-and-platforms Managing Digital Products ProductManagement,theLevertoDigitalTransformation
  14. www.iss.nus.edu.sg NICF - Service Design (SF) Module 1 - SID © 2020 National University of Singapore. All Rights Reserved
  15. SID Course Learning Outcomes • Upon completion of the course, participants will be able to: • Understand and apply the central concepts of Design Thinking to innovation projects • Approach service innovation from an outside-in perspective and understand the process for evolving a fuzzy idea into a fully envisioned service concept. • Understand how to conduct user research and synthesize data from multiple sources in order to discover unmet needs and develop ideas. • Understand and use tools such as personas, customer journey mapping, service blueprinting and storytelling to realize service innovation. • Illustrate a new service innovation concept and explain its value proposition and the outcome intended for the customer. • Carry out low fidelity prototyping of a proposed innovation concept to evaluate, adapt and refine the idea. © 2020 National University of Singapore. All Rights Reserved https://www.iss.nus.edu.sg/executive-education/course/detail/nicf--service-design- (sf)/digital-innovation-design
  16. Human-Centered Research Creative IdeationPrototype Measure Value Iterative Process ? Define Challenge? © 2020 National University of Singapore. All Rights Reserved Design Thinking Process
  17. Service Design Toolset – Processes & Methods © 2020 National University of Singapore. All Rights Reserved
  18. Different Research Methods • Focus Groups • Face-to-Face Interviews • Eye Tracking • Diary Studies • Analytics • Ethnography & Observations • Ethnographic Interviews © 2020 National University of Singapore. All Rights Reserved
  19. Prototyping & Testing © 2020 National University of Singapore. All Rights Reserved
  20. Implementation Tools • Service Blueprinting • How-How Diagrams • Stakeholder Mapping © 2020 National University of Singapore. All Rights Reserved
  21. www.iss.nus.edu.sg NICF – Managing Digital Products(SF) Module 2 - MDP © 2020 National University of Singapore. All Rights Reserved
  22. Course Overview • This course presents participants with a practical and interactive learning experience to pick up skills and tools to successfully manage new and existing products in the digital world. It will cover: • the fundamentals of managing products with a focus on the digital world. • the use of modern product management methods and techniques, leveraging on data, agility, user experience design, and experimentation. © 2020 National University of Singapore. All Rights Reserved https://www.iss.nus.edu.sg/executive-education/course/detail/nicf---managing-digital- products-(sf)/digital-products-platforms
  23. MDP Course Learning Outcomes Upon completion of the course, participants will be able to: • effectively execute the digital product manager’s crucial role in driving digital business success by orchestrating all relevant stakeholders to manage a continually evolving digital product through its lifecycle. • develop mastery over building customer-centric products, and leveraging on data to make product decisions within an agile product life cycle and integrated partner ecosystems. © 2020 National University of Singapore. All Rights Reserved
  24. ISS Digital Product Management Framework (DPMF) © 2020 National University of Singapore. All Rights Reserved Product Opportunity Market Problem/ Opportunity Competitive Intelligence Market Segmentation Business Case Product Strategy Product Positioning Product Portfolio Management Pricing Go-to-Market Strategy Product Planning Product Roadmap Requirements Definition Requirements Management Release Management Product Development Product Development Process Customer Experience Design Product Validation Product Evolution Product Launch Product Marketing Launch Planning Product Support Performance Measurements Innovation Management Product Talent Management Product Leadership Product Team Model Stakeholder Orchestration
  25. www.iss.nus.edu.sg NICF – Digital Product Strategy (SF) Module 3 - DPS © 2020 National University of Singapore. All Rights Reserved
  26. DPS Course Overview • https://www.iss.nus.edu.sg/executive-education/course/detail/nicf--digital- product-strategy-(sf)/digital-products-platforms • 3.7 days over 4 weeks • transition product professionals to (digital) product strategist roles • practice oriented course, facilitated by industry & ISS practitioners • acquire skills through pre-readings, lectures, case discussions and working in teams to develop digital product strategies to launch and sustain their digital products • present DPS to an industry panel for assessment & feedback and learning • “flipped classroom”: participants are to do pre-readings and prepare case discussions before class session © 2020 National University of Singapore. All Rights Reserved
  27. DPS Course Learning Outcomes Upon completion of the course, participants are expected to be able to: • understand the challenges of the digital product eco-system that the product manager operates in • acquire key skills to develop a strategy for the entire digital product lifecycle - from strategy to development, launch, growth and exit • demonstrate these understanding and skills acquisition by working in team to develop and present their digital product strategy to a panel of industry product leaders for assessment © 2020 National University of Singapore. All Rights Reserved
  28. DPS Course Agenda Week 1 Product Vision Formulation • Operating in the new digital products eco-system • Understanding the landscape and the competition • Developing an inspiring product vision that guides the team • Business goals, key performance indicators (KPIs), and the product scorecard • Aligning to the organisation product portfolio • Workshop: Develop the Digital Product Vision Week 2 Developing the Go-To-Market (GTM) Strategy • Monetisating the digital product • Digital product launch strategies • Workshop: Develop Product GTM Strategy Week 3 Product Growth and Exit • Minimum viable product (MVP) that is Simple, Lovable & Complete (SLC) • Extending to new or next market or feature • Building customer loyalty • Product end-of-life planning and management • Workshop: Develop the Full Digital Product Strategy Week 4 Industry Panel Presentation • Workshop: Present to Industry Panel • Individual Reflection © 2020 National University of Singapore. All Rights Reserved
  29. www.iss.nus.edu.sg Architecting Platforms As a Business Module 4 - APAB © 2020 National University of Singapore. All Rights Reserved
  30. APAB Course Overview • https://www.iss.nus.edu.sg/executive-education/course/detail/architecting-platforms-as-a-business/digital- products-platforms • 4 days over 4 weeks • Team based hands on platform modelling, built on established principles and building blocks • Appropriate for those targeting roles in platform design and management • Classes and workshops delivered by a mix of ISS and industry practioner • Pre-reading and tools familiarization to prepare for class © 2020 National University of Singapore. All Rights Reserved
  31. APAB Course Learning Outcomes Upon completion of the course, participants are expected to be able to: • Understand the role of platforms and challenges of using a platform model for business • Acquire key skills in designing a business platform • Define the technical architecture to support the business platform • Define key enablers for the platform like Governance, Trust, Brand • Demonstrate understanding and skills acquired through the design of a platform for business and to present to a panel for assessment © 2020 National University of Singapore. All Rights Reserved
  32. APAB Course Agenda Week 1: Platform Business •Types of platforms modelst, Impact on business •Role of ecosystems & Phases of platform design Ecosystem Analysis and Profiling •Entities, roles and platform participants •Platform modelling tools •Workshop on ecosystem profiling Week 2: The two Engines of platform design •Design considerations for transaction and learning engines •Value Capture ,Pricing and Monetisation •Workshop on transaction identification and land promotion of platform usage Metrics and Platform Enablers •What to measure and why •Strategic enablers – Governance, Trust, Brand •Key enablers – User experience, payments •Risk Assessments •Workshop to identify success metrics and KPIs and how to design enablers Week 3: Technology Architecture for the Platform •The Platform Technical Reference (PTR) model and the “to-be” building blocks and components for the Platform Strategy. •The principles, standards & best practices to make the right technology decisions •The Gaps Analysis matrix between the “as-is” and the “to-be” Technology Architectures •The Minimum Viable Platform (MVP) for specific business products and services with a view for platform growth and sustainability •Design considerations for security, reliability, scalability, sustainability, maintainability, growth, comprehensiveness, integration for business and market needs. •Workshop on technical platform challenges to enable business alignment Week 4: Architectural Challenges •Addressing architectural challenges in platform design •Addressing business decisions through the technical design •Presentation assessment © 2020 National University of Singapore. All Rights Reserved
  33. PCP Course Fees ($) Data Analytics Full Stack Developer BAPA AI Engineer Digital Product Management Smarthealth Digital Transformati on Solution Architect Gross Fees 23,660 17,000 17,860 17,800 19,900 18,960 21,400 Net Fees* 7,594.86 5,457 5,733.06 5,713.80 6,387.90 6,086.16 6,869.40 Mid-career Enhanced Subsidies/ SME Grant* 2,862.86 2,057 2,161.06 2,153.80 2,407.90 2,294.16 2,589.40 Salary Support (for PnT only)  70% of monthly salary capped at S$4,000 per month for Singaporeans and Singapore PRs below 40 years.  90% of monthly salary capped at S$6,000 per month for Singaporeans 40 years and above OR at least 6 months unemployed. * Including GST © 2020 National University of Singapore. All Rights Reserved
  34. PCP Intake Dates The following Professional Conversion Programmes targeted to build tech talents in accordance to industries demands. • PCP for Digital Product Manager NEW! (planned intake 31 Aug, 1 Dec) • PCP for Business Analytics Programme Analyst NEW! (next intake TBD) • PCP for Data Analyst (next intake 7 Sep) • PCP for SmartHealth Transformation Analyst NEW! (planned intake Sep) • PCP for Artificial Intelligence Engineer NEW! (planned intake Sep) • PCP for Full Stack Developer (next intake 26 Oct) • PCP for Solution Architect NEW! (planned intake Nov) NOTE: Candidate is subjected to NUS ISS screening and assessment test before they are onboarded for the PCP. © 2020 National University of Singapore. All Rights Reserved
  35. ANY QUESTIONS? © 2020 National University of Singapore. All Rights Reserved
  36. FAQs No FAQ Response 1 Who is the PCP for? The PCP is a Place-and-Train programme either for new hire. A candidate must be newly hired (not more than 3 months at the start of the PCP) by an employer before the employer enrols the candidate into the PCP to undergo training to take on the new job role. The candidate must be a Singapore citizen or Permanent Resident of 21 years or older, and must be a graduate with minimum of 2 years full-time working experience and national service completion for males. 2 How much is the cost of the PCP as I am interested to attend and pay for the courses on my own. The PCP is only for candidates that are newly hired by an employer. The employer will enrol the candidate into the PCP and candidates need not pay for the course fees. Candidates have to be hired by an employer before joining the PCP. 3 Can I pay and attend the courses under the PCP if I do not have an employer? The PCP is for candidates hired by an employer to undergo skills conversion. ISS has parallel program Graduate Certificate in Designing and Managing Products and Platforms (DPMM). © 2020 National University of Singapore. All Rights Reserved
  37. FAQs No FAQ Response 4 How do I find an employer to hire and enrol me into the PCP? Candidates can deposit their resume with Workforce Singapore’s Professional Conversion Programme Portal for job matching with potential employers by depositing their resumes and particulars. By depositing their resume, candidates agree that their personal information will be shared with potential employers without requiring additional consent. ISS and/or the potential employer will contact candidates if they are shortlisted. Candidates may also look for potential employers who are willing to hire and sponsor them for the programme. 5 What is the selection criteria for candidates? Selection criteria is subjected to employer’s requirements and due recruitment process. In some programmes, candidates are also required to complete some pre-requisite learning and to pass an entry assessment in order to be enrolled into the programme. 6 Should I resign from my job if I intend to make a career switch? This is strongly discouraged. It is generally known that candidates face a tougher time to be hired again the longer they stay unemployed. Candidates are advised to seek other options to upskills or upgrade themselves by enrolling through other related programmes. © 2020 National University of Singapore. All Rights Reserved
  38. FAQs No FAQ Response 7 Does ISS have a list of employers interested in hiring under the PCP? Employers approach NUS-ISS when they have talent requirements. Applicants are shortlisted based on profile fit with employer’s hiring requirements. Only shortlisted applicants will be contacted. 8 What is the estimated salary of candidates hired by employers under the PCP? The salary will depend on the candidate’s skill and experience and based on the employer’s remuneration policy amongst other factors. 9 What will happen to my pay with my employer after the end of the PCP funding? As the candidate is hired as a full time staff, the pay will remain the same after the end of the PCP funding. 10 What sort of qualification do I get on completion of the programme? On completion of the PCP programme, the candidate will be awarded a Professional Diploma qualification. © 2020 National University of Singapore. All Rights Reserved
  39. FAQs No FAQ Response 11 What if I quit from the programme midway. Am I required to pay back to company. Candidates are highly encouraged to complete the entire programme or they will not be able to earn the Professional Diploma qualification. 12 How often does ISS run PCP programmes? The course run frequency is dependent on availability of demand-and-supply for the respective programme. 13 If I have already taken a module before; would I be able to have exemption? Exemptions will have to be considered on a case-by-case basis depending on when the last module was taken and the its programme details/ pre- requisite. 14 What is expected on the 4 months practicum project? The project must be a company-sponsored project that is reviewed and approved by NUS-ISS project supervisors. Within the 4 months OJT period, the candidates must progressively update the project progression with their assigned supervisor to demonstrate application of their skills during the period.© 2020 National University of Singapore. All Rights Reserved
  40. www.iss.nus.edu.sg Questions? © 2020 National University of Singapore. All Rights Reserved
  41. Give Us Your Feedback © 2020 National University of Singapore. All Rights Reserved Day 3 Programme
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