1. “Think beyond Apps – think Web App”
Björn Krämer
Head of New Business Mobile Marketing, YOC Group
2. Smartphone penetration:
10% worldwide
28% in Europe
Mobile vs. stationary:
2011: 1.100 millions
2013: Inflection point
The mobile Internet has become standard
in recent years - worldwide
3. > 500.000 Apps
(overall since launch App Store 2008/07/11)
Applications conquered the market over time
and convinced by their usability
4. The downside: Apps must be developed for
each operating system individually,…
9. The solution.
- A product which combines the advantages of native
applications with those of the mobile web -
iPhone Smartphone Web-enabled Tablet PC
device
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10. App-specific functions
A native user experience due to more functions
Scroll- /slide effects
Individual menu designs
Embedded multimedia
contents
Access to the geo localization
function for location-based
services
.
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11. App stores as marketing tool
Launcher apps tab the marketing potentials of the app stores
App stores as multipliers
Deployment in the respective app store
Native-programmed structure
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